TC. you joining earnings for and call. quarter Good you, Thank our morning thank first
personal reduction in liquidity how call are business ample we cloth that is today's than investors Given including positioned we the under business our shelter-in-place for our will better our discuss cost understand the even quarter pandemic in order business we'll mid-March, on creation line results for current both our mask our trends, protection and focus focused to and more market, be current and performance through cushion the initiatives; believe garments a perform our scenario. our prolonged a new uncertainty capital on provides substantial which of environments. Well, expected in first position, post the
current in combination advantage our the future take flexibility to This profile us maximizes long-term opportunities. our environment, of and strengthens earnings positions growth operating and current
our customers social the responsibility. They're Before Hanesbrands' serve citizenship during to I uncertain behind sacrifices They us to and the the by Hanesbrands' and quarter's driving consumers the being corporate made have recognize for to continue times. allowed world. I want force employees established also results, efforts reputation and around speak to these
which includes As global an produce help have this manufacturing we to organization, fight to facemask. committed pandemic, our cotton shifting
thank which contributions. asset, are each would their for of why greatest is personally our employees Our I them one like to
our results. to Turning
in sudden spread late radically coronavirus by quarter two The experienced in an was the sales in global unprecedented as different drop accelerated first March. quarter. profit and the We the marked periods of
we Although, resumed April. have in seen orders
strong US our the reacted This customers their and the profit quarter, businesses or reaction the last announcements above US the performance Particularly canceling week revenue second March. as our sales orders. global Innerwear within aggressively of to and shipments offset delaying two through across Activewear. Our and essentially shelter-in-place by of customers in by more stopped the our than weeks
as Innerwear momentum. of US initiatives revenue forecast ahead mid-March were turnaround prior less was Through our down year, than X% gaining initial our over well
During by X shapewear. customers new focused meaningfully revitalization was basics both sale Top up which in high period, share through digits increased US market basics intimates. our to at in Activewear, bras of is point our mid single mid-March we and Champion. our this And X% efforts or where revenue driven in innovations and improved And
chain cash working improvement despite supply For more sudden ahead from in was strong of delivered $XXX reduction than flow our and quarter. initiatives performance million. COVID-XX the Inventory flow our management falloff strong in cash capital operations and the the plan related year-over-year actions timely, of quarter, late a
quarter been revenue In with that for profit consistent approximately X.X% share revenue would impact, $XXX by would constant by share earnings million operating per adjusting and impacted increased margin first estimate $XX approximately million, by XX%. $X.XX, the operating the related have we and and per basis, have COVID-XX year quarter COVID prior on operating a currency increased have earnings would profit approximately
a the Make environment COVID-XX is true no challenge. mistake;
the encouraged flow pre-COVID underscores of continued the our demand our of business, underlying momentum we Innerwear brands, strength model. our and health by building consumer performance are our the in the However, This cash for Champion business US trends. and
time. of can levels in our stability return long-term confident, categories, business we're to our these performance the Given
retailers have begun customers, across as our consumers resume as rates a champion.com number adapt. growth our accelerated well reaching have in week, has seen triple-digit and online platforms, own We sites. April of Online and rapidly maidenform.com orders as each to growth
channels. store retailer mass, we have a progressing large hypermarket, and buying large our Consumers mass customers. dollar and within back-to-school some at of are orders from also our are stores categories reset at drugstore The basics the and
history, and and time, emerged the faced year in recent our have same number this light of we position our Over do model, Each stronger challenges. expect XXX adapted significant improved to company, we challenge. a of our a we've
test scenarios. as modeled until the of a level These of retail from scenario spending, reopening July we as around stress we to doors range And reopening. doors May have that economies, a late financial well the not number assumes early do reopen uncertainty the global an even October. early Given of reopening consumer of ran a
developed our a model our ensure This initiatives. our positioning strategy strategy our even under we designed strengthening consists customers. business stress four current of Three, expenditures. pandemic reduce also operating As our flexibility have to long-term scenarios, liquidity of to One, take modeling based any result, support us scenario. opportunities. of ramp ample a and And maximize we while revenue under cash test opportunities. new conservative Two, advantage four,
of each on these Touching initiatives.
safety new meet baseline of that starting within to and a existing our we're supporting in to first this plans. we're and see We're First, aligning customers remain manner. back-to-school set holiday be on and to their orders inventory customer production able our a open focused
The to is expenditures. second reduce cash-based initiative
a We're We share and our on working customers to taken have CapEx needs reduced many actions We're of largest capital. our managing of our to to repurchases. We've aggressively well inventory. suppliers payable reduce terms as our schedule. our timely pay with critical extend suspended continue number as working to
are including temporary are spending of approximately that initiatives. marketing. in savings furloughs We The have and media majority these implemented $XXX discretionary of The cost areas reductions began a salary and remainders the mid-April. million from reduction of mix also
pandemic invest online further shopping. as we continuing is dollars penetration driving are within to and the marketing However, media of the digital channels
pandemic and in years. garment potential be our our profit initiative The this has We business. and protective a contributor is believe to strategy to the of mask cash flow several ramp substantial over the incremental third next
the products manufacturing quickly Our to our shift that underscores network manufacturing our new across operations ability hemispheres. competitive balanced produce of owning to advantages is
for facemask of branded we sales $XXX reusable as Combined, generate in US consumer for manufacturing a launching the well currently believe well as XXXX. several million are We can government, programs program customers. over these Hanes
the globally. Looking usage consumers will that is result widespread in forward, COVID-XX more there an businesses expectation by and pandemic mask
mask a number geographies customers, Over opportunity strong we individual from the potential of a large consumers. potential next with believe behavior protective as governments, the several consumer years. the from garment on influx the weeks, current growth across change world, inquiries business past over interest around in and well we the a be anticipated revenue of seen sizable corporations as retailers, could our several Based have and
strategy substantial position. initiative to liquidity in And pandemic our is fourth the further strengthen our
used prove cushion approximately $XXX secure test want even unpredictability repay an prudent nearly virus. with us be the to proactive to our debt billion. proceeds the modeling level given this intend to with capital provides and in we of be may of our the we to to thereby stress this conditions, liquidity revolver, million overly increasing ample conservative, Subject under While financing believe We to scenarios. liquidity market $X.X
brand are strong. So positions in our closing,
to points environment cash performance we emerge from of generator Our garment environment of well a one We again believe these The supply once a combination value. us profile advantage ample a new is growth and a of company, chain pre-COVID stabilizes. continues once addition with protective of business create take to our even positioned challenging strong And are flow opportunities. that the as stronger strong the substantial an to liquidity. all to positions
the I'll that, And over call with turn to Scott.
