and Good T.C. morning, everyone, call. welcome our you, to Thank
cash profit, outlook, profit flow reduction of of outlook. given strong with is our Hanesbrands our our at the our generation results, year full operating And leverage. and guidance, delivered solid further sales better-than-expected to anticipated. we midpoint The positive visibility our first quarter flow reiterated as year and cash unfolding operating
In market addition, in Innerwear. we strengthened leadership position our further
the on lower and margins progress fixed shareholder believe Champion. place cost we our in earnings further putting And over positioned we're several to with a years. continued reduce for positive in structure, inflection next the We flywheel our growth and value creation debt, accelerate well
Innerwear businesses. ahead For I'll today's see call, our I'll opportunity discuss we on of touch us. Then and Champion value creation briefly the
business. Innerwear global our at Looking
limit pressure sales As remain under their expected, apparel stretched as globally consumers spending.
However, despite is strategy market. the as consumer focused headwind, centricity our strengthening working Innerwear on market-leading share and of outperform And gain we we the our businesses.
our Hanes brand greater our launching of second successful seasonal marketing pipeline, record We're be increasing With leadership M, support further position space year another bra programming of portfolio. our build to gain consumer-led product We're and the our Bonds consumers, and platform solidify brand new SuperSoft. expect of phase we shelf robust called including incremental shaped and innovation innovation, Maidenform Originals relevance brand to innovation. launches, with future with current younger the investments XXXX
on-shelf inventory to service structure. better cost well operating improved we including fixed our availability and lower SKU parallel, management capabilities a discipline, improve In model, as and continue as
our strategic our of brands healthier. result a the years, work over As last are X
resonating is consumers. with Our is and product full pipeline
is levels. gross to back historical Our margin
growth. particularly our have market and over share, this than We're market competitors, investing the with category reflected in seeing and as against as positioned returns decade, more we're points in we gained all of XX consumers younger marketing of another in basis we its a steady share trend the U.S. our in women's gap widening and the historical men's to for of both across quarter well the we're during We're growth
to implementing profitable growth. and position performance Turning designed Champion strengthen brand plan enhancement the for long-term We're Champion. aggressively our to
on heat our younger our channels. We license is kids' product business which building including plan We consumers, brand new portfolio. strategic focus in particularly moved also to optimize well strategic with our offerings a key continued the as part model, collaborations targeted of to as
ahead marketplace is highlighted marketing seen product as quarter, new Champion we but And working. we've It's that Moves last to build the You fall/winter some our green increasing What shoots momentum offering. segmentation we're on investments strategy early, of our our campaign initial of
previously fully will stated, actions to time take our it we've to for strategic As P&L. translate the
constant basis. first decreased on quarter Global XX% currency the Champion sales a in
During to the This this, move XXX kids' move for the basis Normalizing we decline. Champion's saw accounted approximately for model. improvement planned sequential the of strategic we of business our in a trends. quarter, year-over-year began a license points
We normal actions, its expect moderate returns our in to and business sales we in trough to to collegiate cleanup our continue build the momentum decline half the we to in quarter. we seasonal as And on to past move our sales Champion expect channel second continue cadence, first Asia. the
Champion With is the alternatives strategic business, respect global our progressing review as process to expected. the for of
We appropriate our we to broad seen updating share. continue diverse interest this at while to of you strong news committed evaluate the and add as nothing when from group to remain right And there's path time, forward as specific there's global we've parties. to
creation the Now I'd years. the opportunity turn significant value several like over see next we to to
The generation. been underlying this financial model margins strong company with and cash of consistent always healthy has
market environment a have the challenging masked visible. consumer While again time, demand is once for us strength and some inflation, disruption
and were brand inventory as We've our discipline. enhance we've and and taken And over years, of necessary supply data advantages, operating chain more well building, which $XXX SG&A. our capabilities business taken past We've of actions half costs, in further and added around million extended the analytics X We models. management we've new built as across SKU talent. streamlined the out financial nearly than fixed to our
and cash With positions free value to capital a several our commitment next for one consistent over to to cost invest leading creation, growth, brand as initiatives. our created that drive structure, we in shareholder years growth have generation we faster margin, positions, reduce reestablished the incremental lower debt, of accelerate earnings a up flywheel deleverage believe fixed well balance sheet gross us as
close, team. I to like moment thank Hanesbrands take a entire and I'd the As
our market. is and Your to show beginning a commitment transformation in to difficult We first dedication, in journey solid apparel quarter teamwork our a consumer results. and delivered
company, the operating well value believe We we have for over strong positioned we for several long-term the we're outlook to and year, unlock visibility to years. financial next the achieving our and the models strengthened shareholder
the Scott. And with over to I'll call turn that,