Thank this detail. and with takeaways financial to in like our important I'd the turn most joining to from for you, review us thanks, before over to start I performance it Ryan Tina, quarter, today. everyone,
net by quickly with Last strong focusing and efficiency sustainable our growth profitable and free to financial and improved emphasis gross achieving and long-term quarter, flow. profitability we to on margins, deliver on discussed discipline accelerating driving effectiveness a cash path
gross progress and we're reinforces significant In efficiencies, made the confidence on margin on the quarter, track. second we that our operating right which
position our a fragmented beyond, our are $XXX fiscal highly have parts been in we road we a us watermark retailer a should as we on leading to confident map execute the be XXXX year in This strong and changes as auto and XXXX for billion a fiscal market. opportunity online low expect We and making. year
our to and target higher gross we marketing more of first pricing year, margins. generate updated the In customers profitable half and the acquisition strategies
second at the improvement basis margin with quarter, we saw QX. in product a margins XXX up from XX%, As result, sequential points
Combined cost moment, we anticipate higher. in sequentially be to with QX initiatives I'll discuss less reduction expect the economics volume. better on unit We a
actions $XXX were $XXX pricing the and from negatively to million the to prior which down impacted customers overall profile sales, million year However, in of beginning change period. our
highlights operational quarter we for continued of our optimize maximize follows: profitability price the product to assortment Our and as were the channel. e-commerce our to
continues year. from momentum over number the app mobile XXX,XXX more of the to Our downloads, drive strong than double beginning with the
our approximately search XX on direct as In advertising time, after and launching, of incentivizing purchases. XX% app as e-commerce revenue. engines our reducing addition, savings performance XX% our and reliance mobile on just With customers of accounted drive purchases to in marketing repeat we total months by shopping in-app well expect for sales spend over mobile,
continue in we Second, to channels. our marketing invest
on making awareness which are strategy, high-value recognition brand is customer leading critical base. strides target customer-centric We of capturing e-commerce and our automotive building digital-first our to and
first In ever brand launched our July, we campaign. comprehensive
and connected our and parts, across right YouTube at This hassle-free highlights e-commerce value quality million social "Now our TV. Our Speed" propositions, campaign, parts our tagline, solution. with competitive My price media of along customer is over extensive new campaign pricing our running top selection quality X platforms, That's
recognizable funnel We up to of brands to and most are the marketing moving trusted the committed in CarParts.com one the establish as industry.
the needs, lists. capitalizing become and customer repair our go-to for destination website infrastructure, maintenance Our goal traffic all on is automotive and to
including & Fortune years in extensive and who Twitter, want to Marketing of across XXX We Google, over campaigns Gamble. Christina Officer, and award-winning Visa building an XX with Chief brings background also in Procter marketing, new experience global our several welcome companies, Thelin, brands
customer engagement marketing expand our for As CarParts.com. market strategic continue we increase as CMO, our drive initiatives Christina will presence, to awareness lead and
and vision on marketing strategic forward. her help that team. have we the to record proven her our confident will are track are company thrilled propel We
of reduction the margins. made optimization And pick, on logistics that freight our we and reductions for and progress and in of costs will our We've significant drive pack improve third, shipping upgrade identified freight opportunities costs.
with our we the margin margin to Combined the profitability believe operational quarter. in product gross can improvement, percentage, third continue result in freight combined increased with after for we gross improve Higher should margin company. efficiencies
than new center our fulfillment now of more Las is Vegas shipping network XX% June, became and operational volume. our In
to this western expect building the of we we the country. volume exit of As close company the XX% to year, service we handle part as the
allows to state-of-the-art drive conveyance the for AI-powered the and a in and operating PIC facilities customers for This Module in paired investment efficiencies a and form reduction region. costs. process growth improved leverage of The significant extensive operating conversion with assortment, made was in
expect ramping We fully in the half and XXXX, start second to of those XXXX. in realized savings
us now lead to call I'll turn the our to through Ryan over financial results.