Earnings call transcript Q4 2022

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Operator

Greetings. And welcome to Mobivity's Fiscal year 2022 Earnings Call. [Operator Instructions] As a reminder, this conference is being recorded.

I’d now like to turn the conference over to your host Brett Maas of Hayden IR. Please go ahead sir.

Brett Maas

operator. you, Thank welcome yearend to Mobivity’s quarter fourth I’d earnings everyone call. fiscal XXXX and like to Hosting today Financial Executive Officer Carlson, the and Revenue and Chairman call Chief Lisa are Dennis Brennan, Chief Officer. Officer, Kim Founder, and Becker, Chief

in We which actual management, risks actual in important on the on attention you call risk Please management's documents be this caution that company's company particular, refer recently harbor identify events call filed to by Form the and materially. may information that contain note cause statements, like time the and differ policy. the differ to those from forward-looking will and Before I saw on Please statements results over to are certain or to that such time I'd XX-K. considerable the reflect and turn judgment with safe call These the best factors annual uncertainties. could subject contained factors everyone's most to to known, report other statements currently from that document forward-looking the to made results statements. the and SEC, based the

these or available if forward-looking by even in law, update the XX, publicly are is the statements information information. as forward-looking this forward-looking during anticipated update materially contain reasons or today this not assumes during new current the made presented becomes required statements could replayed accurate information Except If call the to company made the differ of actual those as March or Any reviewed today, future. XXXX. from the obligation call no the to being in results after statements, call may

mobivity.com. and the which press recent non-GAAP found in require at financial today's presented in be also which call most accordance release, calculated are measures, is to our corporate along which Today's comparable presentation, GAAP, with can financial may and measures, directly available reconciliation a include with

that turn Dennis, the call to over all Dennis floor I'd With said, like to the Becker. yours. is

Dennis Becker

everyone appreciate us XXXX year Thank fiscal earnings joining our for today you, I Brett, call. and

mobile brands, front last on rising is the and our year spend and beyond spending trials to seeking drive promote and a Connected everyday business and the to restaurant this In well from our where the see early in convenience projected our industry year, in fuel cross we end deliver excited to with businesses the Rewards, as the of massive a XXXX we're projected brands began games services Based mobile those and to that on gratification legacy a together focus transform for digital to that Connected reach are growing we higher the billion between and to consumers our is proven on share food brings momentum from spend. $XXX billion. in consumer future. and SMS business reports, to relief us. year We year to and past Last consumers ad $XXX of we unique instant progress According be our as on Connected platform Rewards popular achievements has goal costs. by and vision publishers, results and store marketing to focused is to retention gaming incentives opportunity create mobile game win-win-win grow particular, industry, seeing numbers, XXXX, over Rewards

and this all audiences. new that acquisition, upside the build Coupled for their scenario mobile platform see channel we mobile win-win-win business. programs bring create a digital tremendous brands delight The parties both publishers Connected is Rewards to for to for with and gaming a our for consumers, to involved, restaurant user audience intrusive pop and highly valuable millions and higher incentives, experience convenience attentive Rewards for competitors Game brands games, a leverage through their store a and acquisition ads, user engaged publishers offer versus value reaching spanning can sales are able players. players to of advertising advertising Connected to drive up we

Importantly, a in fuel. ad disruptive future. consumers significant on while the like We've positively money items Connected that advantage food saving the material to platform and is the that driver will have Rewards less us everyday to experience model, seen incredibly date the enjoying competitive responded results confidence a be of give and growth

and As the last executed Rewards more game year, doubled than games the of we've has with a work of number our we Connected promotions number recent trials throughout has result publishers of in months. quadrupled

to from promotion In impressions say Connected that million $X.XX digital incentive game, incentivize grown X and we transaction for just convenience soaring a Monetization former game to free impression an terms a revenue such to Recall burger. marketing business or brand with mobile consumer stores, as an penny brand our app X such restaurants number million. to brands, our brand impressions forward. the under than going a their We to a reward, sub more is a as another in of XX have fuel off range. offers business' the resulted in of key as an qualify service, of of fees partnerships in cross SMS exchange those or model where to component a Rewards install a promote X transaction

as Rewards shown Connected from $X.XX Our $XX. transaction to ranging as early high results have fees from

value our business from somewhat their players frequency, demand in While high gratification publishers instant tremendous model, rewards. see with game still we're it's by very in encouraged increasing rewarding who early the

Late Kim who Officer, we've and brand Rewards we for multibillion the to as experience As growing in we Carlson publisher brings game Revenue added bases. to industry, success. to gaming positioned welcomed ensure in our Connected on team year, we've of a wealth Chief customer shifted dollar last focus are our

seasoned instrumental will growth and including Kim, come will in also deliver helping are opportunities Connected from and talent us our in to analytics business We the with gaming for to other on expand that that Rewards. game share industry, professionals that capitalize excited be addition and new to our successfully product professionals attracted drive continue publishers. outstanding growth the vast results This we've

business, our and year-over-year typical legacy higher has much more customer were revenues Finally, to strong for solid our reflecting draw to quarterly that saw of revenue a which I'd fourth continued like our We reach. than rate run for XXXX, quarter a marketing performance provided attention platform of the SMS business.

our we is committed business, on While our and Rewards. remain Connected focus to legacy growing building

making on us SMS and believe long business of the primary We that I beyond Rewards for As expand future. shareholders mentioned capitalize to our the the of marketing driver to business it Rewards potential of the over growth our the value earlier, the Connected Connected significant goal is opportunity by our gaming for XXXX, end our industry term. vast a create represents mobile in

view more a I I will the call now and then to of few Lisa results, financial come our Lisa? over turn comments. back for will for detailed summary a

Lisa Brennan

in our position. million recently offering approximately start an XXXX year additional that sheet. and of $XXX,XXX cash, Dennis. Thanks, a ended with completed to warrant the conversion balance $X.X added We cash with I'll we in March this

$X.XX termination the As last are year. performance the of significant write represents a portion the fourth SmartReceipt to we of quarter fourth which our legacy to resulted in for quarter this be contract down pleased increase we is a our XXXX. important year-over-year over note product, It total assess of of increase attributed can that of of a revenue XXX% business report which the to million, for XXXX,

new revenue this by encouraged the of generated overall as are solution XXXX, in we line revenue our quarters continues accelerate. new the However, and coming in anticipate from of momentum our latter to Reward top the the Connected we half growth in stream

negative from the we Gross the XXXX. the fourth of same quarter in margins fourth the the margin XXXX. primarily down write for Again, of to quarter revenue of is gross due to XX% period improvement took during grew SmartReceipt

gross Excluding this margin was cost, comparable. relatively

Rewards margin shown, significant in higher revenue, into margins proportion of grows Rewards Connected Connected gross yielding we have overall as as high As programs XX%. gross early a our as improvements expect trials

operating our Connected investments for to Rewards our in strategic in decreased Reduction $XX Total is technology $XX move compared have a leaner, and enabled existing This best has product the transform XX% to XXXX. expenses and new XXXX of to by to result power legacy solutions. Connected operating simultaneously million customers. leveraging our business a new our focused value expenses our our to more expenses. efficient delivering organization we million, leveraging assets possible Reward reducing operating while our on us resources, created solution around By

will back now the Dennis? over closing I call turn to for remarks. Dennis his

Dennis Becker

with In and has dedication transformation conclusion, gratitude their shareholders, to company. would Lisa. platform This our progress to made Rewards, a year, to my our focus express significant services customers brands for popular brings support potential Thanks, on we for employees I and Connected everyday industry. that our in continued like businesses win-win-win for to growth, convenience together and a uniquely in gaming creating and platform great consumers. cross dollar game the store to promote shown multibillion and digital brands incentives, publishers, restaurant scenario particularly This

our quadrupled with Connected have have a XX from grown Rewards publishers promotion X We partnerships brands impressions. and cross of number with soaring to game

and a Connected Our new future. bring will the confident experience team gaming Carlson, Rewards Chief from Revenue wealth growth Officer, are of business our Kim in we the members, drive including industry that our

continued our term Rewards we vast for shareholders. the mobile you to gaming and us come. all of support that the value While to significant potential and our today create represents we opportunity business, forward for Connected in we believe your to long on remain to industry legacy capitalize committed look the Thank a years joining

We will Q&A. open now up for call the

Operator

[Operator Instructions]

private from Our Jeff Porter, question investor. first comes

Unidentified Analyst

like? questions. are a so Connected why got transactions from look that Rewards Can revenue? stream you higher what What's contract margins going I me for of the revenue to and Dennis, be a and couple much the Hey, depict

Dennis Becker

committed for looks basically for an that a can database then budget Mobivity fee every to Yes, publisher game Jeff. their promotion time game mobile call consumer Connected to months. transaction installs our through promotion. mobile says typically maximum where a allocates game typically a a pays game we it's work And April dollars the certain for that so Rewards we be their contract hundred or say with to timeline, agreement anywhere a SMS order an that's it call what a say so where loyalty from the then Connected couple promote a like, game they $XX where database amount couple game to up Connected promote their of customers Rewards would publisher budget certain Rewards media of a to we successfully for brand to want a publisher month brand to the a of certain that use pay the insertion or a thousand Hey

successfully campaign be of And for then install you've installed after $X.XX pays and game. run brand promotion the and off publisher convenience transact a time gas the play store us download a gallon brand game get this when a and success that we a saying the might you'll this game So install, voucher the game, fee. each every

for in So a we business sandwich discounts a the say past brand a drink and our would would $X off promote you legacy or model something in that to or to like that able we give weren't SMS We able those were brand really from really participate came upside penny charge a that that just about text message. sub promotions. the transmission the fee in

Connected vested able that loyalty So through good owned brands, can then game transaction interest channel both good because their obviously part with together which technology of Rewards much In to promotion of program. we leveraging fee higher a makes success we're matching other publishers program, their that brands or we're with brand words, drive all bring SMS retail and games the with our convenience transmit the in restaurant happen.

the into We a game the to publisher track which which the built certain network. brand transactions the the sets then have towards up game successful then the credit gives for to performance a from publishers plumbing coming download

is larger brands publishers for summary, the as players the So in the just of the promotion. much dollars in cents our the fee. much messaging transacting to are then margins transaction marketing were when of higher acquire than versus is their marketing But we've budgets channel obviously fees being same the what a text standard leveraging those as many in higher with budget, marketing it a allocate are and cost transaction much part seen the because more channels game campaigns of one past the

Unidentified Analyst

that revenue or Do of we the stream that customer customer and the revenue there as plays ongoing any acquisition games cashes one bite at time in rewards? only the at is get

Dennis Becker

games. but position low But casual fact, as by player of ourselves data discontinue a we're point it for Connected a of pipeline a of bringing industry Where only at can and retention then, we're the know these can that say rates follow matchmaker try these these a game. creating that value of where be a after not tried origination low the burger brands one interesting course pretty XX% it's consumers is roadmap chose on play obviously into where a certain are finding playing aspects in playing because incentive XX for and first mobile game the from the relationship. for that's that of starting installing games, up drive that discounts mobile They as for set Yes, or to to games, consumers of the kind X%, discovered allows a for days players a to of kind brands, games us on and and we of in would the certain and Rewards a we players is game gaming too. that's fuel if unique

with with of game relationship lot Android, build $X.XX allowed so where game and go maybe example, we then that bit there to Google's playing digital the game, formerly traditional ante infrastructure a a $X.XX. for give situation. they we the further a call we Apple builds off term like and these consumer back For up to can mobile maybe recurring publisher this retargeting, consumer Or to little the that advertising, they absolutely game in that trying we of identity a And players. publishers game have gave a them and was play longer phone there stopped the entice another persistent and maybe can a where

value lot lot was what who playing with. a promotions to game you saying, these give a open, are they're yes, consented a playing games, that's have And and already in away them I'm have Rewards, out because They're I now something could permission. for Connected consumers based. brand wide permissions wasn't a trying in open their relationship that from with with and retarget advertisements. that to and that going and of eyes knew gone exchange You of a very And

for we the we believe and the set up so consumers. can a a And future term relationship that building longer helping between back games to going keep and coming where

Unidentified Analyst

Okay, last one.

or Have been finishing you've show rolling that economic QX judge return Connected all they investment some develop successful how just success in for of mobile program gaming on that and So been these a we're really now, this sort for of do programs. them you out sort the to Rewards is them? of your publisher

Dennis Becker

Right.

game are brand's offers. consumers markets early And that when even in to is what we're consumers the the really those more brand again, to brands. we're data seeing game is game publisher on brand from And to the the the now the cases, spend scale responding the to paying side, starting games, So right the in weren't are the it's to which on programs of the information players reliable going give on and us, responding many consumers very that promotions in bring responsive. how us them were that think, return terms return is I

they Do looking still program? a and results That's the stay loyalty see run promoting their so try do that consumers, to when an form we you've the positive redeeming from incentives, do with but in giving are receive promotions, if program? the they that's to stay they out the those are these cetera? brand's early, games very in brands that then And a SMS it's the chord consumers positive. entertainment is incentive they in these et all measure game, of cases. in the of they're preferred very suggesting form many going campaigns brands the far And hitting because So

of of there's game and a side, their lot monetize games, a that as On genres the games. game lot there's of different games games, puzzle publishers different playing ways well. there's role publisher There's

that suggest we're still to to value not them are getting to economics this earlier reorders, So there. far, channel. the the much to currency they think running them because, just How to play continue It's are amount in which the we The drive order game, indicators All the game. return them? cross beginning retention, dollars investing getting make positive in that The that been offers game And the that at sure are a to there we they're players, to publishers the are getting x question, these effective player? we're to it's like for want build early bring your is, willing still us Is play means keep game pay drive early. just but a promotions to player out promotions. to getting it paying about to an brand activity. publishers have and and to of

So the so because seeing far, them. the programs way far, and it's answer positive we're question really we're results I that are is brands working their sides thus publishers would game with expanding early, the both on but continuing and

Operator

question Capital. Our with next XXth from comes Bob Parallel Burlaker

Unidentified Analyst

Hi, Dennis.

this the for pilot itself. get like be Kim couple I'd think answer to are is Rewards, a those just and for term or And stages? I that'd current out of If idea how are to an into react go of it can are with then, to I have That's but but how kind they great. those turning guys Kim, trying up, follow the know contracts only get or one longer customers are to you is pilots and I those. reacting or idea more usually a all but an still not of I'm that, probably question really at ahead. question prospects offering believe I start Connected whatever trials you that

Kim Carlson

Sure, absolutely.

all Apple are with really new as particularly new imposed So, monetize advertising as industry, privacy as well seeking of by we their with acquire of to aggressively the players. mobile big users all audiences quarter, publishers ways mobile game in the indicated the game disruption last protections,

provides unique audiences the gratification higher spend, net help their that monetization. drives in game far, response well which find what their serve Connected new very So rewards ability that game been has and as Mobivity's solution, and for as call our to a Rewards, real they them retention instant world these unique games is would

marketing to Game early Our is did and we're mobile the week, for suggesting called main is Bay seeing in going We privacy Rewards. keep last that on game needed. addressing points GDC our to by accelerated monetization Connected on Area to is Conference and response and therefore publishers with are attend game our is restrictions these solution are desperately Again, just Developer strategies back leverage new demand the the results which acquisition target. consistent that hearing really, we device what and ability IDs, going

So yes ago. we a new Dennis are on resounding want net who find a hearing mentioned also developers what I'll to minute touch from audiences.

budget do are they'll with We from this developer game test what in rebuys new game us performing to things, question. how developers, them and players on budget and retention how channel a the And are rate, usually getting Typically value. your a will purchase means negotiated is a which they'll addresses evaluate retaining a is give performance on price deliver we game two for we're well the so that the as them. as

are game. And us how KPIs that in are more those So frankly, they're they're us month. metrics being budget. rebuying and purchases month early the giving many over seeing where And they're point the two to on budget more giving their hit made being results the

from budget retention and game acceleration developers KPIs our we're hitting these is purchase rate of commitment value. things because an in So two on which the their mentioned, we're defined I seeing

more for right of users we've also what seeing momentum. add is those definitely that problematic quarters. than will Android finding we're is talked iPhone because that now And iOS now issue about I just two So privacy users or dramatically hear we that

I'm attractive space the and So I've marketing where mobile the now, been an and for ecosystem happy say our right in to gaming that ten is years, sits. definitely solution one

Unidentified Analyst

the some market, makes what that for way also if of there we regard? it isn't that we what's unique, guess, that what lot competition are quantify. unique is Are And I positioned you if a size, we're in us Or can the in of doing? uniquely

Kim Carlson

unique. one this opinion Traditionally, that's out with I to hear any hear gaming I there of leveraging other but We're media, usually gaming. are ads. yet brand about. for now, which game is drive have we the SMS of is yet things Right, solution brands also we're to downloads of game right talking on-premise doing in for have signage to

a So for if you all you're predominantly playing is another game, typically see of majority an a spend. marketing ad game. vast That

providing game we else So large unique unique solution where again, not earlier, a by out these there we're, anywhere marketers are that's audience mentioned new net a as for very I leveraging brands.

mentioned is billion marketing. users addressable live the by market, ad that game doing Dennis game. new several in hundred their far programmatic typically marketers on Facebook, total As mobile it earlier, I of to that as it's driving game spend TikTok, They're mobile and traditionally know die players. means dollars through What and networks,

We new a are solution.

a reach. audience for new, them unique we're to So

we're So what said, in here. game the going though, addressable early back Dennis very, And market the is large. very to

We definitely developers. our game have a and have of typically of got developers publisher, rebuys number handful will they games. from We a and quadrupled

So Connected very rate we on participating are number in of games the Rewards. our have growth month-over-month nice that a

Unidentified Analyst

billions opportunity I'm not magnitude trying guys If just some order able like she's way of trying Kim figure forecast, track revenue is of views our do to. but the maybe. your for really dollars, I we to size get purposes, an the looking hundreds a billions kind things be being market after. Mobivity’s opportunity market opportunity I'm, of of of do that might of dollars. how I that you next as in myself And do, of to going think maybe of or I'm I I a you market opportunity made dollars years for understand what you don't kind view for mean know what is I the the billions of I'm hope Mobivity's you you, ballpark clear if I get to of her kind three two that I believe don't or would And guess. expect just mean,

Kim Carlson

the sense. makes I Yes, that appreciate question.

total number. market So is addressable that. a always understand I big

release think it in question. that We I we business Connected our our we that mentioned the mentioned in this year. press usurp quantitative Rewards our the do release expect press to doesn't legacy answer

short of by we the can So we year. end our on term, the a meet rate and that believe run exceed legacy

come to Mobivity as market. the that as ourselves at looking think spend, see that ad if to Obviously, DSPs, vast see one is two three We're of Facebook. not at total programmatic. mobile a ad I mobile for we'd to specific to said, I have addressable couple those years, and we of us be debate competitor believe of you think to well that had the with the our last as a with you networks short But to a we mobile look scope mobile which like surpass now. that formidable so we competing going from majority still programmatic term, goes has that years. revenue Connected do Rewards will, legacy network numbers But two, we'll back the one, years Mobivity business or player where three of to I

Unidentified Analyst

of less of XX% total point. I first is question. don't X,XXX, if basis to know idea ultimate, quarter your to March. end, XX it is quarter Fourth Rewards. Connected up. And expect making going $X you plus than that still term a of in if quarter how go, grade. was in investor, Then question, kind revenues, what more or I is. Dennis quarter or of have but as year, to we you to no somebody what to concept is long no million assume Rewards We of end not third legacy whether an percent would We're can greater. the legacy at half it's idea much know started announce business of right much guess, to but $X.X that forward it. or give even more have understand the would the no this you number million. a know have how quarter that I'm that. get the of of I going now, we $X.X $X I I be get idea I idea I XX% Connected an Connected going a or trying Lisa last some me just be a But for, or Rewards of going is no fourth million tail and have this of the have for I us the I like I'm quarter legacy was By

Dennis Becker

Yes, Bob. comments call, I legacy the comments that to real in quarter in of actually business. a I'll the that quarter the the fourth Lisa's from last normal reflected kind know quick. I revenue compared run in for tackle I mentioned earlier more my think fourth of rate year the

had select for of experimenting, assume could the Rewards model, So the at of business partners I rate. you there, phase proof XXXX from Not material of all run couple a the half we think second that of a was game kind proportion I our publishers. Connected call revenue it

first being quarter quarter the I the we without more think progress in ready first report way recent describe to numbers.

of building third very us going of and the saw phase. here the we're Now joined the quarter all Kim go in second our the fourth the quarter, business the to really success trials got from really in expand on half that out of we the operations proving development the year. commercial just in end ground at gaming from

run that's think quarter of I XXXX way comments legacy it. of as the business, about vast majority the The rate. the fourth really the being So think I per the would

revenues be But in could this as and that's there do explicitly kind expect become parsing it, is year of those from without think you do proportion. growing we larger progresses to here the able how a helps. out I way as Connected us incrementally that So the about in peg which to the if would Rewards more year material revenue,

Unidentified Analyst

I And and budgets? all out either the desire one or is mean, we Kim, is that or kind their gaming and at I players, That's any does. the companies to there brands, last Okay. know, for seasonality of helpful. kind to to advertise to think, but seasonality No, then of advertising any quarter their reach that question, new there brands the gaming,

Kim Carlson

there's new not. spend And marketers around specifically little users historically, we the in get frame after marketing to bought new sure than developers. blip say, Yes, slight phones it's But advertising. just mid-January be and advantage very reaching in year would actually from really their time a bump the a to when small only game of There flat window see game been the, other has game who time. post-holiday, would holiday to phones Christmas for that, they're want them pretty take with people they I’ll make

Operator

Our from Porter, Jeff next comes investor. question private

Unidentified Analyst

Yes. Hi, guys.

to alluded out timely You really let just ago your would just past, be future press I great just can press company it website. the and always wasn't before and wanted have that on right it release the read you press the But so basis and if on get conference the seconds I hit that no call. to we know a release idea release you've the XX why done hit you in press release that In a now.

people you other should don't IR I let any So questions. know. your have really

Dennis Becker

delay. And we here hit No, Jeff. again, Apologies. getting feedback, I a as apologies appreciate call, the wire I we approaching the into for but were noted. snag the know

Operator

Our Bob DCG. Prag question comes next from with

Robert Prag

Good. Dennis. Yes, Prag and making progress. are Kim? How here. are guys you Hi, you great

I all get of company, for Remind it and from gaming it Rewards. maybe bounty everyone couple because get customer they will for my once the around a that I arms just about to again play wrap the the game. on me, I Mobivity in brand? a it's acquisition. Connected So what's that. the download get get what's elementary it questions in what's in

Dennis Becker

things. of couple A

is their often an visit engage it's put opportunity the note the for consumer multibillion of is to those bear valuable So, they budget to certainly Connected with industries the that Those from which something businesses. a to are and and volume to dollar and high looking And The are that's hand swath bounties in they're discounting can the to consumer's restaurant, the consumers, to to is But promotion more subsidization those those the reasons think going of drive problem an the or These incentivize industry value, consuming restaurant for it brands particularly quick of what about get them. becomes industries the or in that's their serve the a publishers convenience because businesses fuel rely foremost, I of anything restaurant, services? store US general an areas game store the are to are willing traffic so discounts brand or large offer on to population the that so feature creates in Rewards traffic. convenience the and vast. important pay. the first

us economics restaurant publisher it not to player So food the brand, getting of from words Consumer in can a in game voucher to there but cetera. the from the win-win-win. discounted business to a get as allow introduction the going this in there's kind case, enough game, some that brand. and all cases, in to reimburse entertaining an for back gets other and of is a brand for or the consumer They cases fuel an consumer incentive that's the or discount some of potentially or every gas their the sale some back monetize gets to free the they because et send

So they discounting benefits. discount without get this like

Robert Prag

Got it.

lot so of makes Okay, that sense. a

gaming and to it, So you're the the enough the split coming you're there's with I where you're as getting going potentially to with partnering company. brand some from that from gaming the call basically bounty, degree companies branding,

to ends like it is Rewards. So to sounds no participate the little brand in Connective it to in cases, be cost most up

Dennis Becker

but a the turn back game games their another can next evolution, to and phase drive these has that are monetize tests that where got lot et showing in into a which where marketplace the brand higher Yes. the paying of ways. the for run the cetera the player game publisher traffic and upsides brand. creates gaming of gameplay, And then to discounts, promotions and willing discount, this companies the our the gaming this other food, rewards the and is this also introduce for of to subsidize to where stickier side into companies some cost frequent game publisher incentives, in Again, of of distribution we've there's to free branded

on the marketing those retail the budgets. of current these costs backdrop particularly this, squeezing squeeze way, All up, brands, of and the everything, by inflation and costs in are chain up, labor supply

potentially thirds media drive mobile, US a for audience creating efficient beyond to drive is audience I is, that to way this two now traffic the efficient tap mobile gaming games to population. think, I transaction more think far note too, of really brands for So the And for a spend. and important the just it's to

media, of comparable is to industry movies, So TV, the reach that social cetera. et now

Robert Prag

but are whether you, a offerings, which data which one rewards whether it's finding your a are whether the do I'm burger, have so gasoline, are those and brands, which necessarily success? type analysis, you So to you or of store, companies, it's highest you convenience finding collection it's brand brands but not of this, in sure tends

Dennis Becker

absolutely. Yes,

Robert Prag

which And it? is

Dennis Becker

that. to lot Well, there's a of dimensions

we like and might it depth there's to whether publishers aggressive initiatives be different they were the past be. have more different want I prices the offers or mean, when to brands in fuel the very discount, the But we'll line and to to new August, that. aggressive flows. The also just early, of a answer they're product in introducing The game consumers. gas how $X think something, is it's it's therefore more as it but scale, that. dimensions much what were a terms freebie and that quick of in get ebbs attractive clarity kind really July it I of

think said, to have you lot in with this a and I'm building, give relationship going terms willing the I'm of Connected based I AI have building kind asset. of contrasting building part a willing permission the other of yes, first the there asset I words, me building stuff the is, data and that targeted in the you, world, of of things shut based on with value or technology In and party that's my interests on own We're we're its of that brand privacy data it and that's with data. of all this but and third all also Subway, value A So data, data down to this party my to is whoever Rewards. the history. of consumer we're an protections. lot that think, of because being around call That's this,

Robert Prag

the bit I but good a brand maybe stick call, side, got or Okay, want just thing. so a one there. little I on a know of I to two it's it's more questions. lengthy

On working at exclusively your point? side, this brand you SMS in program prior this almost are the clients with brand

Dennis Becker

brands as brought new aboard well. that No, we have we

on specifically of Just Connected not value Rewards, the marketing.

Robert Prag

Yes, that's thinking. what I was

turns that asked a go As win-win-win most offerings would stating enormous seem obvious guys of success, off and is store $X.XX be Again, it and I to having that, about the oil data you convenience could which on probably out $X.XX these gallon the that rate. and me would that offering is or major if everyone successful, company it thrilled hit higher with one, every have that you'd planet show to as that. I'm them

brand you outside offerings. more legacy brand your pull in going are of So clients to

Dennis Becker

Absolutely.

Robert Prag

question. last right, All

And these but privacy companies rules, describe spend before, just relative were much again regulations on got customer for issue a to acquisition find were. these happened the what how has front doing all they gaming this, cost? on to time relate different made does that on elementary to whatever to changes basis, just avenue privacy haven't customer acquisition have You an what this

Kim Carlson

apps ago, opting a privacy to in XX opting on months basically Yes, Apple forth that out tracking. went About to from put right. restriction

have in take on we be Do ad of So now app your make time or open want at to want ID not partners your your look choice for the first be So when that institution phone. to programmatic to what call app of do that, you when Facebook, really an to IDFA privacy I phone, you their a I you the that tracked? tracked? say, a it, most mobile hindered networks, ability to access

device. pretty to So that the to Facebook Facebook or identify the an time, right and a to order down, the your of kind time now access to that, app the had XX% much went channels where their availability the iOS relied partners right data networks in we look at on the to target serve turned to maybe to that individual's they prior it apps ability to right upside ad got types from and had mobile like what of of programmatic of XX% to XX% the phone user person. network XX% other have phone on

tied is IDFA. decline earnings, obfuscation you the dig you'll mostly of when So to into Facebook's that understand the that

with earlier, with think and mentioned Dennis this So opportunity I point. most based for of have SMS to our called our specifically help solves find quality ability example, them users what iOS pain I clients permission that

ad the hundred opportunity to summary, away Apple think is really level ability about participating in highest to secret in have users. again, networks this in their the So that and are really no right these find Identifier throttled the it's marketing so multi basically took billion it dollar that massive been

a we've We media brand a just message Mobivity even don't hey, permission which sending in says someone So based along an we're IDFA, got at to look actually a network. channel. comes has to who opted

Robert Prag

certain players avenue going take that more certain approach cost now a consequently, my is it or rifle approach acquisition and I'm rather all company, that down rather attractive into to we're into them gaming targeting privacy of more up effect, bring customer folks, take that shotgun costs go like boils comes I sounds all and than to and So have a to if able ruling to do customer it Is correct? than a of cost different down this would acquisition acquisition once kind customer customer, ratio. was it somewhat, a I giving in to to which a went

Kim Carlson

Yes, has costs cost gone gone up elsewhere. elsewhere. up The have Precisely.

Robert Prag

Right.

what attractive giving a for customer them really modality. that's we're doing, right? acquisition more in We're So costs lowering avenue a

Kim Carlson

Correct.

Operator

Capital. Our next Burlaker XXth question Bob with comes Parallel from

Unidentified Analyst

don't sorry, aet. I'm a on question. No, have My I I'm apologies. all follow

Operator

this concludes concludes questions, session. And question-and-answer no our have we Since this Okay. today’s teleconference.

may your for time. Thank you your this at disconnect participation. lines You

Mobivity (MFON) 30 Mar 232022 Q4 Earnings call transcript