Good afternoon, you for results today us second joining XXXX. our quarter everyone. And for thank to discuss financial
of quarter second Arcadia. significant XXXX The turning point for was a
transform flow to we As chart business becoming positive. our cash path the and
more I We X the have made like strides would the great you even progress months, significant last over today. that last share and to with over years X
start of of completed that But reminding part monetize in first, IP. second X we allowed quarter the by let of XXXX our transactions to that me everyone wheat us the
this toward North to introgressing to exclusive Wheat trait germplasm In rights steadily America. it an Durum agreement Starch million May, related Corteva our exchange Corteva $X with into purchase in with for agreement Corteva gives resistant commercialization, collaboration rights The and a Arcadia's associated to entered patent resistant asset sell been Agriscience, certain lines, this have transaction started to Wheat access owned advancing subsidiary in and Starch to for North wholly of into with XXXX markets cash. American Durum trait. Arcadia has elite an them Corteva beyond
accelerating of of onetime monetization $X this technology, million. means For our the resistant earlier payment Starch with Arcadia, royalties Durum
relating its Arcadia May our an also to Corporation. when entered The assets GoodWheat to agreement Arcadia in into second sell to business Food wholly-owned certain occurred Above subsidiary, and asset purchase Wellness, transaction
prime million transfer cash agreed promissory the exchange for of part Arcadia $X $X million finished a interest agreement, a and that X-year in trademarks term inventory, and at and GoodWheat annual to rate. note the grain with As goods accrues
than distinct categories: Pasta, distribution, launched our points X GoodWheat achievement over In & brand X,XXX years, the of less size. we company a Pancakes for Mac securing Cheese an and into amazing X
also the required and now P&L reflected was monetize nationally the right recognize the are The our However, of business to scale the discontinued felt we the investment as time business brand. operations. historical results that GoodWheat in to
IP, for savings. these in While allowed part they us wheels cost transactions of wheat set additional to motion the monetize our also
reductions equipment will For and example, with the count that GoodWheat on full salaries months able farm negotiate to the beginning successfully cut the dollars benefits greater hundred sale head by also our XX% exit an exit and of XXXX. in compared in no have facility longer needed. several from is year early XXXX, were to Idaho has through our We resulted even the thousand impact of X generated that
and we to expense We our approximately basis million of per exit run will estimate year these full to million rate approximately a quarter, on impact Compared XXXX. of the we normalized $X savings as $X transactions. operating important that in million to nearly to fees opportunities of expense note further. to our M&A continue expenses look related for includes be $X.X $X.X approximately It's our the reduce million SG&A QX XXXX in X to
through achieve are our not profitability, reductions we to strategy there part cost-cutting alone. of cost While will certainly get
brand. part Water brand, around May Leaf off Coconut XXXX, Arcadia XXXX. natural growing sweet, in provides in our we It our XXXX The clean as of start taste in of advantages Water a GoodWheat celebrated Coconut and and several brands, electrolytes. that to is became included also Zola acquisition, Zola Founded Zola offers second also that the part in rich for Arcadia Echo several hydration strategy to part crisp the slightly revolves of in care is are contrast body strong to its
an section and several it year retailers, the means marketplace conventional customer established which in in base produce of the Zola's distribution benefits. history grocery placement channels. One, provides XX-plus has is Two, typically Zola's
competitive. less it's First,
to fresh, Second, section with require it the natural normally aligns products, the investment brand enhancing the And its store. consumers. health-conscious in typical is slotting that appeal not does third, produce center
Arcadia? than this from So what predictable does GoodWheat. marketing investments significantly financial customer reorder more perspective, a less for mean It and patterns means
In investment because brand sales a for dollar point. trial invest me for matched net example drive to to relative in our help nearly of Let the in be contrast, home X% an give marketing dollar expect sales on GoodWheat drive around our need we advantages heavily you to as XXXX, help gross the I our felt basis. go-forward new In to the marketing brand. to of a awareness Zola, just outlined we investment
made. shift have we talk Let's now into gears momentum continued to Zola the and The about progress previously about QX. spoke related we
sales the XXXX, category increased Zola XX%, in data water June XX, ending period According sales XX-week coconut increased while XX%. to Nielsen
in period XX%. Zola XXXX, increased XX%, latest XX, ending Additionally, June sales data sales that shows the increased while category X-week Nielsen
numbers is reminder, end be into while the different. retailer, a is reported point-of-sale customer through can represents data As our Nielsen the sales that represent sold sold or inventory that which means inventory to the
to outpace previously have distribution QX And increased in same called Zola the sales in in data XXXX XX% So the the period as ship numbers increase category that compared during will are shows is that won not QX just new the a XX% XX% last by Nielsen continue the and and reflected I of quarter. we we year, optimistic while actual we will out about to the highlighted.
lime momentum QX XX.X-ounce shipping pineapple Tetra are gains, the are offerings and Pak in Aside that about distribution new seeing also from just original, we with XXXX. excited began flavors we our the in
the growth profit. optimistic the half, expectation experienced So in we gross XXXX, in half continue second strong terms in strong Zola about this performance we will have revenue is be of the and of a to in lot first generating growth our that and
provide my of up rest to prepared want some Before I the on perspective I XXXX. remarks, wrap
and While On we call Zola. our the to immediate costs focus provided in is a investor we to to May, from outlook the reducing explore distribution today, top perspective, for Zola and a our preliminary expect alternatives, we growth special More gains line continue at want in strategic our metrics. sales new on from specifically, accelerating reaffirm lost we offset XXXX, those back GoodWheat.
for full with filed our year on line believe will a in in we revenues XX-K March. XXXX essentially in So basis, $X.X our XXXX we the reported million be
expense to approximately quarter. $X million and an profit, in expect rate million margins We than continue $X be in we to run more of in per low gross comfortable our with operating resulting gross XXs, the remain
XX-K XXXX. is result XX% compared $XX use our XXXX The reported decrease for to expected the we an in in of that in our million cash
I that, to call the to will financial results. With Mark our discuss turn over now QX