everyone. Natasha. Thank morning, good you, And
a creating we've financial of After last stores, for net expenses VAZALORE, distribution initial customers for $XX.X a quarter's is which remained driving were as minimal sales focused strong new in reorders brand. quarter million This anticipated, the Due million. building and new in XX,XXX fourth quarter, expected. establishing results to of critical in perfectly OTC including launch. on Our trial, and our stocking retail from brand advocacy initial were QX, operating awareness, to prior product normal so retail largely $X.X strong is the as
brand meaningful retail product VAZALORE awareness traction. grows and We continue consumption gains expect more to as reorders,
believe the the As unit brand from earlier, growth periods, a very VAZALORE consecutive building that we Natasha strong consumption that we're and encouraged over several which last gives explained to takes building and reason momentum. are dollar shows time four-week us recent scratch by data for
continue Our time driving at awareness trial and is and priority to professionals. consumers healthcare this among
year the inflection Relationships grow We like strong, soon our more customer to of regional broaden with our are repeat unit purchases, stickiness this exponentially. is are and confident and consumption sales build point plans subscription that in model, pharmacy. as further in include an with a the chains with retail have terms coming will grocery partners we we in-store distribution the to
for especially in products, shelf could As result and customary evaluated each more its brands. a space, This assessment about year. OTC with products retailers new category less or performance twice
We accounts. are so recent VAZALORE happy all to remains say distribution that, category retailer reviews, in after some in
aspirin momentum. recognize partners in retail to brand retailers Our Amazon further our breakthrough." have the it favorable, addition In to VAZALORE and partners, has including the ecommerce putting we're shown including your from behind well. and committed been drive are are packaging and as to "VAZALORE assortment, the support surprisingly retail Feedback leads good growth marketing physical sites
As already campaign seen have web we our sales. correlation and Natasha discussed, national ecommerce strong and media a between traffic
its many its been gating includes our we new specifications to have met with market dynamics of requires or platform. products One process navigating that by milestones Amazon selling on certain be all
instance, level. this quantities a The that quickly news of good limit all established until surpassed milestone. products new reaches certain storage have demand For inventory initial is VAZALORE demand
especially Amazon had which was through true the the has sold process, detail during online initial dose, than milligram our This we out page anticipated. more for because However, temporarily XXX stock quantities. sold those showed of product
to in demand. So and pivoted higher now position dose better a are the increase we of to much supply we quickly meet
as We use know, it issue has buy technical on very engine us Amazon priority been as navigating relating a a recently, They specifications. more learn because, consumers for you high search been packaging documentation just our information. don't have also to This Amazon. product with products a of to
For so, weeks our provided temporarily documentation. that two we additional display product Amazon pages about suppressed until or
We which compliant. packaging, are in both highly our confident FDA are and approved product
report are are that the strengths We website. Amazon back dose pleased on to VAZALORE of both
margin. sales from to Moving of sales gross cost and
sequential a a favorable reflecting more was margin XX in fourth sales of of gross milligram XX% quarter on represented for the quarter. higher which product dose, mix total basis, Our fourth the net slightly XX% of the
in much larger We sizes to expanding plant are in Cincinnati manufacturing our the process at dose. Fisher's of batch the provide XXX capacity for Thermo milligram
the to up XX-count lower improvement I pack Together, rate blended of to referenced also We margin the stickiness trial end size margin help the XX drive as these consumers two in milligrams the by from our XX-count build expect should XXXX. earlier. trade we product factors
$XX the Next, were million began during promotional the million provided, to expenses of million activities associated and $XX.X which third our of expenses commercial operating with VAZALORE, primarily line launch reflected $XX we previously increased in and the quarter. range with
drive in investing our to marketing during heavily been phase launch we've consumers our professionals about expected, new advertising awareness healthcare brand other and As the inform of and activities trial. and
the in flexibility cost continue advertising maintain manage the appropriate judiciously sales to growth. then will We expected overall and to ensure with our with correlation investments
latter and programming, in of awareness TV by than visibility network programming, target year. to planned are drive expense modeling we of a front basis, which strategic of Our slightly audience. investments half QX the sales primarily XXXX, is like the such sequential to as shift strong in to to operating On in XXXX This yield viewership further QX from strong high less expensive expected due cable NFL, the has news, XXXX. our of the and less trial a growth part in are
modeling to are PLxGuard end lower VAZALORE year our a Further year. are the and remains as expanding development our to We manufacturing a screening development. platform move XXXX than currently by in activities we R&D, of be full Cincinnati. update to this possible costs will technology pipeline at we plan product compounds provide of patent-protected Looking capacity for XXXX R&D priority
and administrative Turning marketing selling, expense. to
by driven the cardiovascular expenses expenses of our campaign. mid-July activities As back August, launched national were VAZALORE. in force in launch We for deployed quarter our XX. associated marketing fourth anticipated, primarily And we and higher in the selling with media field
a the of the the including programming, NFL visibility high Through expense, in such approximately February broad games million Honda Daytona CBS primetime Evening and advertising includes incurred and is as of end coverage and shows, recent range XXX, have PGA $XX campaign we XXXX, favorable Minutes. results, very Natasha. on playoff which yielding Classic you TV News as plus Our from XX heard
share $X.XX Next, GAAP share $X.X net compared per on million per loss $X.XX attributable we diluted or income net common of or year. basis, last of a to loss reported of net a to shareholders diluted $X.X million
in includes Our of $X.X GAAP related change of a million fair in reported in the a to our of million net income versus XXXX warrant $XX.X XXXX loss value gain non-cash to due to reconcile fluctuation in EPS to table price. G the Reg company's refer our non-GAAP adjusted the GAAP stock the of the to financial liability And number. statements please an the
higher items. and ended to $XX.X now We some by partially from of cash of offset sales marketing the the balance VAZALORE. due cash sheet balance receivables activities, a level Turning collected sales reflecting burn million, with the quarter for to of million timing of a the $XX.X of quarter
of and during to managing initial portion audience we're earlier, cost large the phase getting our a of investments judiciously. the Significant necessary significantly in our target launch said I brand. awareness As were our resulted marketing exposure
continue spending time, our our investments We physician Natasha in I'll direct XXXX. adjust of successfully we specialists to accordingly. to call work network our enough as turn we VAZALORE and have care believe grow, for our building launch continue base will cardiovascular educating of that, the will complement through remarks. to these customers loyal with Over the we visits. cash With into closing to And some back the
