you, everyone Chris. today. for you us Thank Thank joining
I take Brian we commentary is which to accelerate to everybody growth that will questions. and the revenue, units, management spend cover posted EBITDA commentary our subscribers, reading IR I that adjusted some management and highlights the our posted from our briefly strategy time believe website, encourage updated on going earnings. I'm before of in our includes details
QX inventory well Pacific our of for demand year-over-year. was outperformance our by was channel below in led XX% Sell-through QX during guidance product units flat North our channel the We units, exceeded of rest approximately our expectations. America Demand better above XXX,XXX nearly units direct-to-consumer XXX,XXX Asia and Regionally, XXX,XXX and than previous for and in the on year. quarter up us expected setting GoPro.com. XX,XXX to the reduced units, nearly
ended contribute X.XX We subscription our to and quarter service revenue. generating revenue and to $XX the represented quarter, up year-over-year year-over-year. million revenue XX% million high-margin of which Our subscribers, GoPro was meaningfully in XX% up continues bottom-line, with XX% in the
We retention represent renewal and continue subscriber our year to to nearly XX%. renewal first between XX% of annual subscribers, who was count. second In see XX% improvements our in of to between year was QX, XX% total XX%
in X.XX $XXX service between subscribers, X.X million year in and which to expect We with should subscription the finish for result million the million year. revenue and
GoPro.com's was improvement. at in-app year-over-year subscription marketing a our camera and via subscription retail approximately our XX% This subscribed now, even to XXXX, For QX consumers from rate subscribers who rate GoPro.com, generated app of benefits. new have is In improved channel subscriber largely XX%. a due than our XX%, more retail above later via we than more remaining with GoPro attach year via purchased a attach
in EBITDA their will retail consumers go-to-market believe and in adjusted accelerate subscribers, time money having from world on the spending strategy units, and growth an essentially revenue, moved of With we pandemic stores, the more and updated earnings.
a and share the brief retailers spending I'll XXXX online frame we help when their were severely success to pandemic, for the retrospective during shifted in opportunity, changes physical operating position consumers on conditions. To early either GoPro made this or restricted under closed
XX% GoPro entry-level revenue much at significantly sales GoPro percentage in flagship SKU response lower business effectively from presence to XXXX chain supply reduced by and reduced our Back in a budgets; approximately a direct-to-consumer higher we growing we to to XX% then, in increased as of direct marketing globally; XX% approximately chain GoPro's shifted $XXX response constraints; exited retail camera we constraints; point GoPro.com price supply in volume, more model, to XXXX. pricing
our $XXX base. enabled ASPs, profitability than repay subscribers adjusted rapidly to million decline increasing million end and during of X We $XX added $XXX and than This and this XXXX which time more of sell-through subscriber our XXXX EBITDA achieved $XXX of strategy driving and We XXXX, a repurchase GoPro, of million cash between with stock million growing benefitted despite generated in in unit more us approximately million. debt, camera XX%. this
units see and end believe this over $XXX end world, investment the meaningful drive over adjusted our combined XXXX adjust period. XXXX. the We in a go-to-market have and strategy of and million But to million XXXX, our increase million on growth X.X units impact now, we will X subscriber also X the opportunity post-pandemic million EBITDA and of retail to an in million by to XXXX, by to X.X channel units our in over XXXX profitability, of
this include: points our strategy, we off week, updated key of The go-to-market kicked which
freight price adjustment costs our chain to are our with HEROXX enable for HEROXX as the and will cameras. Black, new, helping from this MSRP Restoring Black higher-margin an pricing higher-priced, $XXX of to with levels products the introduction of Black product supply in and along improved HEROX perspective, a margin in of SKUs reduction Mini, future. flagship an HEROXX XXXX Reductions inbound
to an growth. point drive Re-introducing with Black meaningful and price volume HEROX entry-level SKU subscriber
presence retailers. distribution best-in-class world-class by retail increasing our Restoring global at to
retail believe sales can for conversion as more as discounts retail purchase sales subscribers subscriber we our in subscriber GoPro.com. camera than if GoPro.com strategy on at growth pandemic-driven improvements eliminating time well subscriber of of focusing with of And growth. consumers the strength generate the we continue we in to primarily in-app at of Thanks retention,
we mentioned, believe million strategy million in to X million an will X.X sell-in improved and drive I X XXXX, 'XX, sell-through unit units units million to and As above in XXXX. X.X units improved in this
We and believe end subscribers subscribers X.X the will X.X to GoPro to million X.X grow million million million in to XXXX, XXXX, X.XX to XXXX. by subscribers of million in X.X million X.X
to adjusted business. improved we stock of will period the growing significantly XXXX over we while proceeds approximately also believe the repurchasing and our and We generate combined of these in million $XXX accelerate investing use will XXXX EBITDA
strategy received through retail business by we're this and well excited and pricing to grow go-to-market has channel. partners updated our important been Our and brand
current several addition included we're launch new later GoPro In additional between subscribers. including will to make the excited editing The to no the mobile app with QX to app projects the subscription editing products at also strategy, sync apps our to updated charge introduce this will in year, desktop your that seamless. brand transitioning be new GoPro of GoPro our Quik go-to-market experience desktop
desktop already it further retention and camera Our and that subscriber owners research our notable indicates that will highly rates. app conversion improve should help value GoPro our
subscription We no the matter and most GoPro for personal to use, camera service and GoPro's well excited new a owners also GoPro camera content, of premium non-owners. targeting we're convenient our can offerings We're out your as believe launch getting to in what as both tier as a to software you QX, excited serve GoPro solution expand leverage TAM.
of editing success QX At Speaking Quik we end content had marketing looking I growth organizational and with support. XXX,XXX We're non-GoPro subscription, the to to for consumers upcoming on QX continues a non-GoPro tools. the launches to convenient mentioned of camera per owning see editing organic limited app's above. organic Quik owners, serving subscribers our year mostly which the paying mobile caters app, build this access to excited XXXX, $XX despite
an implementing lower costs accessible are shift but The in and potentially go-to-market easing, and of the enabling product freight headed, supply recognize time are to and Pandemic-related strength pricing us also a challenges back the demand, changes are consumer more is with value at come world where economically. to significantly we are expect exciting share backs. growth believe we our and and This of of units, revenue at that time very use a us. we is which in will ahead will we increase best days entry-level adjusted EBITDA GoPro buy to and innovation SKU, both bolster subscribers, drive
Operator, we questions. ready to are take now