Chris, in margin us We joining of increase. a GoPro today. guidance EPS non-GAAP thanks, Thanks, XX.X% X.X QX ended gross loss subscribers, $X.XX. and million of non-GAAP revenue exceeded delivering million, QX, year-over-year X% and everybody, with for $XXX.X of
our Today's anniversary beyond expand and content portfolio brand earnings people efforts scaling markets by to our to the start product TAM our ways presence to of call and the in our phone. transition share our restoring more at of our multiyear create capture, that the substantially X-year retail, marks serve go who want marketing broadening in core
creation users content active athletes, of most see GoPro's We brand exciting range of and a differentiated to their who resonates end from that content and of be brand forms the enabling professional opportunity influencers an consumers and capture to television with markets professionals alternative GoPros out. film a stands on broad range broad on to unique use focused world's rely across cases.
To range believe And serving date, its a targeting also customers that we TAM users has continue versatile we've wide and job camera, in the use HERO range an amazing while done most role this the camera HERO and with camera. the been world's of will primarily cases new expand time, we developing our and segments. entirely some be to can market business our while of meet for specifically by broader of needs flagship our the more products
we our in market XXXX, differentiated in history. In to lineup expect most broadest, the have
in than specialized, from ways professional. entry and diversified products developing more capture enjoyable ever serve points are We a of needs level before ranging at price convenient to through consumers' full spectrum
the world's a professionals of to can products ways. imaging our products, solutions market as with long digital to with that We alternative specialized value-added in enable totally GoPro fun solutions runway Rather me-too in leading we than with capture see software intend that grow capture and and merge exciting a compete alternative establish consumers company. new GoPro unique
example Systems, XXXX, Helmet of February of Australian we TAM an the tech-enabled Forcite maker completed this through As acquisition in strategy an diversification, expansion and motorcycle specialization of helmets.
with As meaningful discussed billion. tech-enabling GoPro in extend our target $X opportunity QX experience of them $X and within we a combining marketing a of motorcycle motorcycle its helmet for to a we a billion represents differentiated software value-added we call, earnings to capabilities believe technical which helmets and SAM solutions can market, approximately create believe
in category the are expect We brand our first helmet product to our of this new announce XXXX. and second excited into expand half to products
SKUs. We to with to OEM them helmet leading their as partner intend supplier premium brands an also enable own help tech
help forward and to We look to respect together. leading enormous them working innovation with for drive have brands
just And that's on the hardware front.
to excited build they to and and million anyone and more content retention subscribers execute of to it. our We for believe this camera mobile, see even are make testament solution use. a high powerful GoPro long-term also are ability as that cloud wanting opportunity to opportunity, X.X desktop experience an engaging simple against regardless create yet to our and synced what we a our upon We software rates
yet We're desktop any macOS app, app powerful we at edits to Premium+ a rolled import Windows is and camera. launch February, and Quik automatic which desktop of release initial In subscription to later users, available out between of and no charge planning simplicity desktop manual additional tier. convenience to ability brings new for GoPro our editing The apps our subscribers, along app and this to editing convenient mobile the synced desktop the year. from the footage Quik desktop with tools,
subscribers $XX.XX tier Premium+ includes tier, more we Premium+ their at captured than We've camera. new HyperSmooth having increased unlimited tier advanced the Premium enjoy original GoPro captured XX.XX of plus Premium XX,XXX solid video subscription GoPro for Our cloud any original $XX.XX footage annual $XX from a and about. an stabilization storage both feature quality. start storage added excited new XX% already footage subscribers that desktop-based Premium+ are nearly with the with upgraded tier at Pro with cloud
aggregate subscription year-over-year. X% quarter, a high the our retention to new first increased XX% rate up addition, in annual In of
Since improve expanding QX. exposure progress deepened doors significant presence retail retail more during and and brand made of doors additional enhancing drive to partners QX to with we've in-store added doors importantly, merchandising end our also X,XXX new on we're added by track than the road global our excite X,XXX to We an key go-to-market capabilities approximately X,XXX add map. new sell-through. and our XXXX, XXXX, product believe We X,XXX consumers relationships expanding to for and
the our sign to is previously, strategy a channel the clear a last year-over-year. greater channel count our retail increase EMEA, As This has working. lift we XX% retail mentioned is in year sell-through sales saw of QX, in grow over where in been bulk door that and positive than
throughout to addition of retail and expanding our are purchase we in-store door growing In count, refreshing presence account point management brand enhancing channel. the our merchandisers,
Buy For mid-July, displays larger feature our the installing Best stores. Buy example, in in in of all we're we which X-foot endcap our a experience experience updating all Buy. Best completed in doors North America, completely our process displays expect that have to endcap with displays mid-April. merchandising camera in And started with by This premium Best of refreshed we shop, all
salesperson world's sales our retailers. with stores. very this one business, impact knowledgeable train them program of be Best maximize their on Buy the closely consumer and help products significant Buy, Having working sales top to employees largest part joint in-store a we're GoPro on in with can to we're select to Blueshirt excited have passionate Additionally, Best a electronics exclusive GoPro a of and
portfolio expanding growing new brands product of awareness our and presence possible of coming believe our our the brand thousands will present We in way. best in years over doors help maximize the
reinvigorating been highlighted commentary, serve. we awareness efforts As all drive in brand verticals previously in our XXXX we've our major our that we QX of the to earnings
snow-focused the Red MotoGP. Games World In Bull events Tour, Supercross in Freeride biking QX, with sports events in and our Hardline X-wheeled events brand mountain displayed including was prominently and the Darkfest and motor X and like in
to super engagement We are key markets. these clinics events host grow platforms leveraging also knowledge serve to retailers amongst important retail as product that and select
to GoPro specialized significantly initiatives and There strengthening of by broader underway products. our our at growing presence our a TAM as developing exciting diversified we retail offering work expand many at are brand,
Given and business in we go serve as GoPro and creation unique are leading solutions consumers' our capture content our the for to term, world's hardware over growing creation, that the establishing long well ways consumers the ecosystem we company, capture phone. offering to believe leverage alternative firmly well and exciting grow positioned beyond appetite software content
will transformation time, take This however.
profit well product the our investments expected retailers We with will growth. efforts we broadest, in and that expect We year that our XX,XXX XX,XXX growth it from and that XXXX differentiated the as show of we XXXX. on door to enter won't history XXXX in count be benefit our portfolio and to third believe having way our until first revenue we improved full the be will of year strategy most an
push XXXX. taking process QX to launch to This longer range expected million camera development of of million impact will expected, camera our the QX. XXX negatively in $XX than in new is will late the from to new XXXX, our to a Due revenue to and push QX entry-level $XX in
exciting later all of HERO remains Importantly, innovation flagship this its on new our camera year. scheduled and and a launch for track performance enhancements
be a GoPro to from growth be we over the rewarded believe profitability. will this will right strategy long recognize new order expand long-term patience and have patience, we this we markets the drive XXXX revenue While will in perspective, profitability that and challenging We believe into term. require but to
now we Operator, questions. take to ready are