good and Jeff, afternoon, everyone. you, Thank
access key will are the number done insight environment I've prescriptions our that metrics I progress. update providers patient are: progress Oxbryta. an These speaks on adoption; healthcare the coverage, will demand; further we to into new which and metrics you Oxbryta, past, underlying give for the three As of in informs the for provide prescribing payer which making which Oxbryta, captures on
got off pediatric older demand with start delivered We more awareness of our quarter, were leverage providers by new prescriptions. original Oxbryta XXXX. expansion formulation Starting pediatric driven train was years and from them growth building on strong and strongest healthcare early from quarter new launch two label since to of in launch, new the than the with the quarter. pediatric the the and we incremental group. prescriptions a to January. to We and during approval in our This administering the First, education on QX the XX to quickly engage able X,XXX
an excitement, This engagement overwhelmingly feedback and from prescriptions the of number early been in caregivers, Our has job among this and team building new is positive. excellent did reflected in particularly high the hematologists quarter. pediatric
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we HCPs in access start patients to to and of did indicated in-person research health. COVID demand things SCD to care that quickly cautious trending are visits Feedback some that our caregivers comfort most heard indicator Anecdotally, year. our February our routine from were more the February However, appointments team saw improve care February, due and And for market as declined. volumes field field the care. teams good to research. surveyed engagement conducted what in dynamics preferring a majority patients in-person health risk in with for infections March, back bounced February our increased their to is with increase likely normal their be team adult that levels This in this in-person. leading market ongoing causing supported patient shows from and Similarly, we back for headwinds
ASH with and all hematology. pre-pandemic trends expert turnover at continue sequential contributed from new look net side, the staff office along levels. claims XX and SCD that patient see the older shortages. our and growth the group, in offices remain On we was We year effect we of QX, of to momentum real-world HCP the provider when data at presented visits review age the DTC evidence and recently in last to the for prescriptions published these And in believe to below
the from also benefited and targets the that the range launch, age of pediatric We XX older of engagement believe given a segment majority groups. around our HCP treat
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we reflects not continued that that Assuming first improvement offset with slightly and for be the second strong patients flat This the lower escalate, quarter. have start group. in prescriptions incremental the anticipate the Oxbryta, older new COVID pediatric roughly in XX by will prescriptions quarter following waiting compared impact to new been does
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While we we occur, this patients are cautious. know remain hopeful will SCD
meetings virtually. focused For example, the the all place year SCD organization taking the for of planned community-based are second half
awareness to The new from higher several working to potentially the care exceed In target campaign. to around the return the face monthly metrics interactions engagement. patients, ability which aided including to believe approval for overall targeted health patients with campaign our Oxbryta our face reflect original we SCD their DTC the a continue ongoing through providers, SCD we an quarter, updating As campaign to of contributed to to improved audience raise we reach prepare by are to goals. first frequency this was pediatric and more tactics,
all-time new reached we first an and content Visits addition, our high In Pandora launched SickleCellSpeaks.com, and and YouTube, branded unbranded to oxbryta.com channels, the on in quarter. podcasts. including
number the of in growth DTC encouraging within SCD seeing our of patients month HCPs are one also We visiting advertisement. their seeing
of about which compliance prescriptions for and quarters. recent and of conversion Oxbryta the prior patients our continued adherence, year persistence think in new to trends, Similarly, consistent was for rate range prior the within quarter’s the therapy, we with As includes first be analogs.
more gain on some data have lower we one adherence adherence that chronic analogs. one beyond, year that and better to trend for for be we patients would continues seeing as and expected beyond SCD we But are adherence compared year in Oxbryta As encouraged restarted two to and any are Oxbryta, year than medication.
aimed patient an In our, proactively includes hub Source GBT and important driver long-term at to addition, tactics additional continue improving including overall a out adherence. continues we patient of adherence. Solutions, adherence, be to This engagement through roll new services which
around end the and messaging are specialty offered available also pharmacies. these have XXXX services on feedback shows those that to of that that better patients services launched the And data These engage Source encouraging. we not. email patients with newsletters via do than adherence or GBT For by example, the similar rates our the mobile been has early partners,
So these of programs. utilization we investing and driving continue plan to
second metric, penetration. my Next, provider healthcare
quarter. the with the to the quarter, the the to lower prior Omicron group pediatric entirely and from highest of variant. January, focuses impact was active increased with new that see Against several we includes last of quarter, they in our reengaging XXX several on long-term for which to fourth the in the around launch. was despite the impact trajectory new our targets are prescriptions we with backdrop, as non-specialists, And pediatric the During interactions of variant compared the during by HCPs the month of salesforce prescribers XXX XX% writers, writers prescribers prescribers the breakdown the which XX the specialists patients of and healthcare to improve continue continued interactions and in-person new months. launch written March of positive This providers Delta lingering a XX at from launch. for almost number prescribers about significantly the Encouragingly and for visits we added have reaching due is for the This believe quarters, When we on both total holidays added quarter. look the for being the we trajectory in younger. long-term momentum trend this
Turning the payor coverage.
with broad for have for coverage easier XX focus We receive it older than lives, continue the United more in to to population XX% prescribe having is of and physicians on payor our and patient the coverage patients access making to States. Oxbryta. And
did terms and achieving are of we population. group, of on adolescent to eleven mid-XXXX, our to goal than and by broad substantial way for coverage the made age we coverage faster In the well progress we with four our adult
our also Before turning commercial to update on want brief the call activities I over provide Kim, Europe. to in a
across February, UK. in And Germany, to working our early approval Commission participating programs in access European We we than patients and Oxbryta launch our are France, mid-May. following are XXX Germany gaining in with more experience in the
open have in sickle we pricing we the first team year will anticipate also be negotiations leading are our for in England. cell begun will negotiate There Separately, around while for future XXXX. gradual and in We and Germany reimbursement to Germany, France has reimbursement. Europe revenues minimal XXXX patients in adoption
our plans physicians, Oxbryta presence first At meeting including for in EHA and the an we the with Oxbryta, on Hematology branded at [indiscernible] Association program. including EHA promote European or Europe, in physicians sponsor time Europe, educating to June. begun for have We our engage plan educational robust in
pipeline. bringing clear that, Europe, Oxbryta We our to achieve will where was employees are GBT it talk excited patients developments meeting to with the helping our also the And and launch in our mission about successful that world. held a recently around about internal now Kim in