earnings May, understand our spoke and we Thank you not industry call. has COVID-XX on for Since our been we've immune. months been to a has joining in few how more the The impact impacted pandemic significant, XXXX last business. our have had quarter we second
However, active brands, some we our have resilient. been particularly sales bright our business, have spots where with in also experienced
highly control with businesses, are We Since provide stay we that our for additive I'll we specific the planned partnerships. XXXX. seen broad pandemic has connected where now our some to our strengthened existing have licensees on March, enacted SG&A reduction have many measures continue progress. across cases expenditure and the to our which had already updates
strategies on focused licensees. growth remains for core team implementing of management includes the existing brands, our First, which renewals
for that their and can a company to long-term Gaiam fullest As Life. and our Fit anchor is mentioned with SPRI potential. partner great renewal Fit Gaiam a partner SPRI, guide we previously, a entered for for and believe into we Life
have solidified long-term We are pleased alliance. to this
In ANDX as as the to stores. in business, premium new footwear and Jessica active, the kids recently signed endorsement specialty brand's the In categories. deals Simpson well and we new for two athletic we Life sporting renewed footwear goods our home business, Fit covering renewal, license also addition for licensees
finalized we Joe's, denim. for kids' For a three-year renewal
actively for the a beauty, are emphasis we these, categories. deals on working to balance of of addition activewear and new pipeline on wellness In year, with the an the
Second, power the core brands. pandemic reinforced of our the has
aligned which Avia, Walmart retailers, mass ANDX, and as way today Categories Gaiam demand. in brands their Target well with brands equipment wellness. are been as behaving have and they at seen sales pandemic. and socks, sweats, consumers and drugstores underwear, grocery at-home health nationwide, SPRI, are as the active living during gear lives are These shorts, as fitness sold Our including strong retail and the practice have such workout and
to Third, take costs steps our liquidity. team our to continues maximize and closely manage
significant implemented we in that remain Specifically, place today. compensation reduction
expenses eliminating credit our are costs, and all drawn We scrutinizing facility. material and fully revolving where on are we nonessential appropriate,
'N divested non-core portfolio three divesting recently our also brands Linens We Nevados, brands, arises. certain and of and consider the namely We Things when Franklin Mint. right our opportunity review the smaller frequently
are strategy were not with management's efforts brands. our core to they material our on focus these consistent and divestitures position cash While our growth reinforced transactions,
of macroeconomic half remain as to second continue the we uncertainties. the cautiously to ahead navigate year, look we As we optimistic
our take strength of to While the I the the for long-term active quarter. call demand the to has work to of licensees. success. you durability; position second work early look navigate to financials on challenges channels, the the has pandemic the the done our our continue business, through keeping brands; presented me core of stages we the you through updated to Dan let to our forward With proud our turn pandemic as ourselves and over of that, brands, our relationships the particularly it also do team I'm for progress. such demonstrated the the for has and Walmart; for its our power mass with