in tremendous potential joined the confident and largest Board we to new honored of take When you, and role with have rest I'm the of our the to deliver scale, embedded clear I talent, to importantly, At was impressed path most giving have our able I I company. at of and our of be that expand the in continue this we relationships strong some on network. power XXXX, mission. of us forward excited the to core, Cardlytics the and with working more at on today. potential am to our team to existing broader closely the a January our Jack. Thanks, solutions Cardlytics and financial caliber look untapped institutions
With of we that unrivaled is it data data, these advertisers. cardholder purchase valuable which we believe behavior, the best future first-party spend for incredibly have relationships, makes predictor
a both a for of we flywheel to with banks. banks, advertisers incremental As leads result, benefit buyers, spend and which from brands our effect and cardholders and rewards, driving delighting loyalty
am the in of path early a for stages right X our confident are transformation I still on evolve significant to We business. reasons. we're
strengthened improving profile reducing and our better to continued through capital in business have financial we our First, structure. our the costs operating facilitate strategic investment
the clear clear-eyed align incentives. are about to a have increased the and market we path modern better billings ahead us. before Last, challenges we with Second, advertising consumer our offerings and
discuss to on was primarily few budgets. issues. miss will QX This advertiser are driven meets our fast-paced technology by fully top pricing We monetize platform and our taking most a needs. changes with Alexis results, in satisfied platform, greater challenges. and delivery unpredictable of the delivering due and banks. a forecasting, missed proactive value better brands deliver steps guidance recent that related to detail to line buyers, the are our a our address these to we better miss We That starts to which
We led not in with delivery we advertisers' to the need quarter delivery our minutes. to and
some We second issues campaign give in highlights our based quarter. provide. on this quarter, optimize are engagement. us will grew enable these real-time campaigns us to incentives pricing, XX% In deliver the to in better we the the to offers half. refinements the long run, with to and signals Consumer growing great meaning finding outcomes value performance coupled data in for on consumers are these banks. like addressing progress buyers, brands for engagement-based made
We've actively out and I'd call platform, these
delivering our engagement most North As materialized basis driving indicator marketing redemptions, is the Redemptions Star more to rewards bring advertisers. offer the key our to a as earlier. technology dollar financials. in budgets a which a on reminder, is relevant banks value our continue are Cardlytics that mentioned will person flywheel effect to the adding and to each for platform, Driving and our I
We have continued of of ADE. including: refinement X rollout ad and key technology engine across on the our adoption make to or first, our the decisioning areas, progress new
dashboard, the our Automated launch Second, the includes model. launch our the to and dynamic pricing of Insights transition engagement-based third, of marketplace, which the
on our on First, already have and continue onboarded, banks the ADE, remaining make progress XX% platform. of getting banks to the we
the signals We logic made enhancing the progress have decisioning. also that offer and determine models in
through Second, for as Axis share Insights billing in shifts. time. enabling real ability of we to thresholds as that dashboard. such Insights as take excited on-demand will our spend advertisers’ insights required launched well are wallet our we overall opportunity access can now Advertisers action increase
and of XX% for are the track the have end platform available last on of of by it advertisers We quarter to all year. by the have advertisers using the end
with running been pricing believe performance ongoing basis a on
The goal, their campaigns and those daily ROAS of and launched with engagement with campaign marketplace their cost over budgets of performance goals. a dynamic advertisers. a the to variable advertisers marketplace static a which static fixed budgets priced the XX per to better we to on with fees during pricing that ultimately dynamic live of changes their To higher ROAS we have and you, make offers budgets, advertisers historically fee allows remind campaigns Third, and life persists and see lead retention will campaign.
a control. on them platforms media cost buyers, basis and we to model. it buying to visibility brands digital we is will to this, for are engagement-based other improve real and aligns to value part allow advertisers. CPE that accustomed aligned to pricing As shifting directly industry and us will appeal This the with significantly of are banks. provide create model standards advertisers pricing from per pacing improved an This to and visibility click our with should
We a majority to XXXX. by expect end accounts pricing of our on the of have engagement-based models
Rippl, for are help data our retail also our the media tap power with Bridge expanding us to We expanding which we addressable rapidly into budgets. market
are our audience product-specific by leading XX,XXX consumers. purchasing segments as million and we out advertisers XXX Desk to profiles Trade with into CPG such over on behaviors providing June, published of shoppers We more over DSPs of Live to continuing individual have nationwide Ramp expect purchase-based and X,XXX and footprint In year-end. locations transparency the build
early we advertisers diversify engaged us core brands us of to into tap by of of seen Cardlytics adding our portions have our advertising and since hundreds to advertiser CPG launch. already one Rippl effectively largest business capture. allows base While the to allowing days, the cannot that budgets mix
in and more will U.S. we partner engaged a a via serve the future. marketer This can we scale larger audience help to large the faster to in are Looking whom near offers. ahead, excited launch bank increase
both to further growing active existing committed bank partners. in also with are are partnerships We and new and conversations our
reiterate my to Alexis, I future. hand it for over Before I want to excitement Cardlytics
major leader with become position a banks, the deep else institutions. As we relationships strong a platform to network has card-linked are industry offers more declared of No and our financial market one have. important we and in deep
set We course and well the strategy will are the moves along making we we path aware a progress are on be linear, stronger have right future. not this much Cardlytics that are confident right for but to the
financials. our results we it you the to also as months ball know off eyes the turn we we have won't excited are ahead. this discuss and over Alexis commitment As the our
I'll future, matter, take now short-term about in that to
