Thanks, Tom, and good morning.
quarter another report strong to for YETI. excited We’re
pipeline the our growth of year, initiatives. have of As the we the feel the we on great accomplished midpoint at brand, and strategic about progress products new the we what on reflect our of
details you give quarter. a first the on me Let few
first the saw XX%, of These XX% quarter the Second resulting of up which by for powered during XXXX. first half quarter XX%. revenues and growth our DTC half channel grew revenues at were XX% results in
building momentum. to brand product continues and drive Our focus stories powerful on
the expectations. our and customers, to our charcoal Carryall Daytrip coolers. Camino of both surpassed continues use Tundra particularly GoBox and strategic this bag, saw Haul lunch recent early new with The tote soft with the in has We of expansion the with resonate color and which of
reach Similarly, with series of across bottles. Red, tumblers events color expanded by true the and inspired Reef we in our Canyon Sand Drinkware Blue and
remained also mom’s, the We period and QX. go-to giftable a item important during in dad’s grad
mix XXX expanded period points margins impact previously as cost XX.X% giving product communicated the year delivered a offset All basis to the adjusted we higher share on of our Gross earnings DTC per confidence of our guidance. told, during more to improvements strong and full $X.XX focus than increasing tariffs. lift us
to base, customer strategic Now look how and introducing growth at international. let direct-to-consumer we drivers; me new our transition expanding accelerating products, four our
overall, XXXX customer This continue meaningful shows unaided expand messaging. we and awareness base, our study broaden product points another our Starting percentage X our brand the awareness to potential brand as through to our from with rose efforts brand to XX%. ahead
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extended. a expanded by geographically had as excited they someone product recommended referral if YETI incredibly are owners even We’re asked This else. continuation brands have high rate the of our when the continues to positive XX% and very has trend
experiences makes a why brand be and sustainable we such way. a what brand consumers resonate with underpinning believe of relevant to great Powerful continue we in
connect consumers, and evolve strategies to Even new remains do. what highly we brand our with authentic endemic the center as opportunities at reach we of
wines, celebration alongside summer ambassadors, one festival, our Hole and Jackson amazing an Perry recent our food, Lang. of chef of Adam includes Food brews This the spirits Wine two-day activation craft of &
recent the is York. in Skudin New example Another partnership with Surf
may children your or Long call this on with a have surf tried Beach on camp you Skudin. of Some
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wider Complementing our how and Switching disciplined products. expansion our drive product. new to we new reach, in develop brand we remain introducing product
three we new seasonal to expanding mentioned As the opening, colors colors strongly to resonate and existing this saw the I our last coolers, addition and products. our soft in colorways again continue of with charcoal in with customers quarter
We also already the for second are Clay. buzz; Purple, Green of to strong the River that new year recently three half Peak and debut generate colors starting
integral to strategy. Instagram and of a in generated our color comments have two first The Peak part X,XXX Purple, first the on sustainable days. we We established color launch, over innovation likes cadence as believe XX,XXX an
shield. Show leak we half new soft stands magnets, our Outdoor an a introduce to which color, cooler with Hopper that line the debut Beyond generation closure MXX. the We June. much compelling M innovate had of for of of product were for back the Retailer in the The an at system the excited magnetic next resistant year ultra we creates
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over drive retention generation XX% greater Additionally, Hopper product. ice the our X enhancements roughly second
a leader replacing what demonstrating was a our enhancement to and have category product ability drive great we already So, improvement. continuous
fresh-for-hours, out product the and XX,XXX registered Daytrip, is bag Retailer, the Coming best launched also features. likes its with of premium in and debut. the list loaded Daytrip Instagram We Outdoor insulating easy-to-carry over SHAPE This our bag. performance lunch of fold-and-go, named to its
and X family, four-cup pet smaller bottom. Boomer stainless including barefoot non-slip we’re great popular Bowl In features our original a providing the utilizing and our steel of version the same all dishwasher-safe, taking new
first We’re bed pad dog bed construction dog offering rugged, bed. removable The and waterproof a includes X core. travel also our YETI a a fashion, tear-resistant a In by the includes also X high-density a foam with introducing in bottom.
International Gear August stores. the on Trailhead on at its be Patrol Day recognized YETI yeti.com also available Naturally, Bed Bed Retailer. for and known Dog best list at the gear will exclusively in Trailhead Outdoor sale the as YETI Dog XX, Dog
Yesterday, expansion pack bag everyday bag family, we products our an the are of part announced tote. of two new that and
believe heard the for is bags brand nature of a significant large we and global there level given you As many of opportunity fragmentation. in me its discuss, high
incorporating line area It’s other products sit well duffels performance tote. with many logical the that premium and is attributes of from and our of extension a also of current an brand design two parts our our product of elements we portfolio. new believe These waterproof
For not functionality field. YETI Crossroads everyday great These backpack for backpack Friday learnings overall the those you be tote Panga and the including accessibility, manage instance, far Carryall might products add functionality our out new features Crossroads storage and enhanced improved and venturing durability from to the and provide Monday or expect of on Camino water you that tote are but out you. times bags through add take The our ergonomics.
created ones, the addition On an ultra in the to wild Junior. little bottle XX-ounce Rambler straw we durable colorways, Drinkware Rambler for the side, lid
your introducing stacked cold [ph] also conveniently YETI We’re These or keeping and new stackable work mugs XX-ounce evening storage. for hot mugs. your great coffee morning wine down
growth. direct-to-consumer our Accelerating
with an omni-channel emphasized, of the our have brand very DTC experience pleased to our customers strategy expect. us. business we As to and our also pinnacle our that is wholesale while customers to allowing the evolution us the in consequently We partners, complement remain important providing work
a also margin generated Highlighted year, second continuing sales by for quarter, mix as period XX% XX% our growth driver in the DTC the to serve business. last versus the reached for XX% the overall key while
our whether both to we it’s prescriptive digital, marketing data and owners data becoming analytics engage our e-commerce, and how event social, of With are investments or we leverage in-store. new teams, our and efforts via in growing more existing customers, across recent base
technology, improvements. During other the Shop.com of and Custom on in including platform April we focused our and yeti.com numerous the YETI quarter, integration investment
As and we friction we purchase greater that the path. had experience drives sites updated the this past existed ultimately when two the separate removes in customer have customization customers’ mentioned, awareness through
have will initiatives half of we drive and improved XPL that addition, two and customization the in capacity improved In XXXX. second coverage
We’re deliver the adding allow customization us will capability that we holidays. deeper to believe during
work our cutoff for the we’re order demand of for in customized both customers. historically early have periods season, so And the come you holidays corporate later into holiday support excited quite have to and noticed consumers some may
in customers City located XPL also We’re quarter, Lake speed markets. second domestic West opening improving this our to in our Coast Salt our
Charleston, milestone followed the by relates first quarter outside to it move opening start is Carolina. celebrated in and XXXX opening of stores, a As our we Austin off Denver. retail with towards we planned in YETI later as a in Chicago next The great this quarter South our the store energized to store we’re store late this store of
approach the holistic are merchandizing with means retailers partnering in we With investing focused experience, who are our on brand a remaining omni-channel experience. customer increasingly this
the an a criteria creating remains our existing the augment buying for as Our intersection future to occasion on with or portfolio. focused distribution customer, new new wholesale
proper with balances dynamics to expanding the We portfolio and tell the the story a these an and brand customer. product believe combining of needs for show ability product
our business Australia stages Finally, remains ramp as international in sales Canada, and its early Japan. largely even in
sales we our entirety did mix international in now the total more XXXX. XXXX the generated during in With of quarter, approximately half X% second first the the than we of of have internationally
Europe partners. sites we’re in the a expanded on late July, dedicated Netherlands our the and into and the now announce to will focus UK. EU pleased UK our front XPL We and added on e-commerce to wholesale select Further, launched extending also international in entry
late momentum excited creates the localized through our Canada, great of launch June. next step a move for taken better and brand it this experience. seeing On significant country in to is market in we’re the as the YETI.CA a have in This we’re
the Last rodeos concerts world’s outdoor This in on as exhibits. show the XX-day Earth, and month, we as other greatest events, builds Canada of celebration also support largest continued well the with featuring Stampede. our itself one Calgary as
the total that the and of away addition ambassadors was event, YETI champion in as to introduce the to thrilled presentation a one at used to bronc our our throughout million Tundras in to walked event, brand opportunity YETI attendance continue sales overall for the Bronzes wonderful With were X.X of winners consumers. Daily riding. the of product the nearly In new the it saddle were
global the ongoing team leadership our here Before class in to wanted at of on over turning team a our Last to fit to leadership efforts our with we updates to the few world YETI. out opportunities realigned I Paul, provide call month, front us. build
With of and customer new customer this move, retail, direct of including consolidated and Managing engagement e-commerce, role all International. under of Director the international we group Direct-to-Consumer our experience SVP
DTC, growing importance has who our in the excited innovation and alignment role. taken of new on global we’re has the this that led Given past years two efforts Murdock
very built our I’m innovation interim We leadership strong important and bring we to a next area have leader. this while provide in to team in look excited the
a the Additionally, in created at look and to end driving years TOMS YETI large-scale of Matt’s XX at five the Officer. forward USA. We Information including of and years applications his years of XX IT working business technology leveraging at joined deep Nestle through applications role Chief Shoes experience roadmap King plus July, Matt omni-channel previous newly
to over it turn in review detail. financial more I’ll that, to results Paul our With
