good Thanks, morning. XXXX Maria, and an was
excellent with year bottom for YETI strong top and
our strength, by brand expanding line growth, fueled
global portfolio growing product and presence.
clearly XX past months, has team our executed the Over
YETI priorities. our strategic against with Starting Brand.
consumer strong and to studies owner show passion continue
expansion support and brand the our for In product strategy.
XXXX, we XXX over events the consumer around participated in
with ended roughly XXX year ambassadors global world, the
meaningful and secured addressable partnerships, growing our
consumer key market across groups.
impactful we innovation, in delivered In additions
drinkware, bags, plus color our food, coolers and expanded
options. and grew our DTC Within we our omnichannel,
geographies and continuing across meaningful find to wholesale
ways And where with consumers they shop. to intersect
brand global YETI's is internationally, finally, residence
tremendous in international markets. unlocking white space
Additionally, delivered excellent margin adjusted YETI gross
and expansion year throughout adjusted the margin operating
a competitive despite and environment. domestic macro choppy
year with position We ended $XXX cash the approximately of a
our sheet. on strong million, building balance
Our momentum
continued signs as in we fourth even of the quarter, saw
discerning consumer buying more promotional activity and
in particularly the competition, U.S. market. heightened
diversification drive and to continued Innovation product
across demand strength YETI in the particular quarter with
in Coolers the hard category, Equipment in specifically &
internationally. growth strong with and We bags and coolers
$XXX over free for the in million delivered cash second flow
strong expect in we year another year in and row, a XXXX.
robust cash us This to gives flexibility generation a pursue
is strategy, allocation which capital centered targeted a
around driving delivering and growth long-term sustainable
levers: in X key through shareholders Investment to value
building upon our the business, and accelerating innovation
we year, In cadence share XXXX. repurchase started the in
meaningfully delivered on these allocation capital
share buybacks in million and $XXX announced with priorities
the and roughly representing of X% shares outstanding
These Pat. acquisition of and Mystery Ranch deals Butter
YETI Cookware and accelerated cast launch of enable the iron
the XXXX. Bozeman of This release is in limited the backpack
our mean capital we allocation talk about we what when
driving strategy innovation.
Notably, acquired fourth we also quarter, in the
with us capabilities, provides a IP that technology and
and engineer develop cooler powered a to unique foundation
this We highly complementary is system. believe technology
portfolio another and existing example to is Cooler our Hard
opportunity of product the we significant see future for
innovation.
supply on we made great year, also progress the our Over
our of of achieved diversification. We target chain XX% our
global capacity shifted Drinkware by China the outside of
XXXX. And we firmly importantly, ahead are of of plan end
to have expect and now that U.S. by of XX% of XXXX end the
outside capacity China. Drinkware located of
team's Our
across strong sourcing, operational execution process and
cost as automation as well improvements service and
optimization gives us ability our in tremendous confidence
our global effectively demand. growing cost to support
Looking I'm beyond, than and to more ever ahead XXXX excited
and about the our to our drive business opportunities
growing global brand.
plan, execute we our to we expect As
line anticipated continue top to performance deliver despite
will and market in dynamics headwinds FX that Mike discuss
detail more shortly.
expanding also strong While margins adjusted operating and
growth, earnings while maintaining all a healthy very
sheet. balance
While pressures we in expect macro persist to
XXXX, our strategic remain long-standing priorities growth
we will believe which our same, to the ability support
sustainable growth. long-term deliver
Turning to enthusiast brand. are at Numerous the communities
core of what do, we and their supporting activities
connectivity deep pursuits. and fostered The have trust we
and of the in owners evident testimonies strong is a YETI
over engagement we've seen the last year.
most Our recent
underscores U.S. completed the owner December in study
consecutive brand. our seventh was of XXXX year the strength
responded of XX% YETI owners that have they surveyed
highlighting recommended our YETI to peers, incredible brand
loyalty and our products. a to testament
consumers the Moreover, to study that shows be us our want
the particular, newer we're categories bags in scaling, in
design This, travel. our of and along attributes with key
performance in and design durability, confidence gives us
differentiation and in market. the positioning unique our
To that continue fourth to expand quarter, end, we the in
awareness strategic and presence events through our
throughout ambassador broadening partnerships engagement and
communities. notable target our We the progress in made
world and and diverse hospitality global large, sports of
we where to traction continue significant drive for our
brand.
we a with partnerships number of In hospitality, secured
premium, excursion experiential and focused lodges travel
across In and resorts YETI also and U.S. Europe, the Globe.
key an film in presence X at had unmistakable our festivals
European largest the quarter. notably during Most markets
in Outdoor Festival European XXXX the off Film kicked
XXX,XXX XX spectators October, attracting over across
each stop, products branded different countries. At YETI's
were featured. prominently
sports collegiate Sports and front, our professional
quarter, fourth benefiting the in accelerated partnerships
from playoffs, such NFL events One's the as Formula
Championship playoff Finale the Football College and
partners featuring in Nostradame X Ohio State. our of In and
the quarter, custom and at were bottles YETI gifted cups
Gold Baseball's Rawlings Major awards as XXXX League Glove
XXXX Trophy Heisman the as ceremony. well
just that recent are the anecdotes highlight These few a
our of brand relevance and and resonance across occasions
pursuits and on stands the field, in YETI's home. at the
Bull Oracle Red with partnership racing the team expanding
of quality we partners is great another testament to the
brand. have trust in and the our
Our and successful
Cooler which partnership not and Drinkware long-standing
crude hydration pit driver but also supports only
Austin Prix at was on performance full display Grand the in
Las in Vegas GP where October November, in Maxesoppin the
Driver's straight Formula One World fourth its secured
Championship.
at supporting YETI team and MAX products a is the Image
organic Austin earned our GP Race weekend highest
impressions in The fourth the collaboration strong quarter.
as with culminated and named YETI also team's the being
into head and luggage bags the official we partner as XXXX
the sports most traveled of season, outfitting one
the on planet. organizations
incredible beyond, and XXXX to forward look we we As see
to to partners and grow new with runway and existing
to our reach and extend new communities to markets, continue
consumers.
landmark year to turning innovation. product a was XXXX Now
for new and innovation, with XX launches record new product
of adoption and demand strong driving reductions, and color
Drinkware geographies. on and innovation led the categories
from into to broadening portfolio hydration front, new the
areas as and cookware. barware, such the Overall, tableware
category breadth Drinkware of offerings depth our and
clearly differentiates with products for developed YETI
consumers' consistency and across daily use of frequency
ownership while consideration broadening lives, and
balancing portfolio. and diversifying our
we products demand consumer saw The for these across our
channels gives our confidence us that diversification
strategy a resonating, crowded and despite is more
very on market of set a hydration narrow focused promotional
solutions.
On the cooler Equipment side, saw hard & Cooler
excellent new innovation both legacy growth across and
the with sustained in year throughout products performance
cooler our Rod Strong and holiday Tundra hard families.
demand price supports the premium and product point
we discussed strategy in quarters. innovation previous
In tile backpacks our soft and coolers, lunch thermal bags
continued positive momentum their the year-end. into
Turning
Bags. to
Our great with portfolio had a fantastic quarter
performance in packs, totes Crossroads Camino YETI our and
backs. Dry Panga and Sidekick
also We launched our limited
Pack starting nodding coming, to what's run in the Bozeman
first Everyday XXXX and half of a new range in of
all-weather bags. This YETI product run by limited inspired
excitement and significant and Mystery Ranch designs drew
sold out quickly.
front We massive of have a in us with a big opportunity
packs addressable across global market bags, and premium
exciting highlight and launches that unique luggage our
and designs capabilities, strong all our leveraging
major strides in engine brand. making commercial After and
our X over product new years, last innovation focus on the
center the of packs, around lunch new will XXXX first half
to and boxes, bags style insulated updates food transport
roadie our an extension in and cooler exciting flagship 'XX
the premium chairs in our a come to with few, more to name
of XXXX. half second
Hiding broadening and awareness and ownership consideration
suite key while is our priority, of products also of a
continuing to address for areas with expansion our new
road we map. innovation a Coolers, see In growth path strong
in more soft both hard solutions and we cooler address as
day-to-day consumers' lives our smaller from across areas
format thermal bags to powered cooler systems. This
of is the powered acquisition around IP one coolers example
MYSTERY leveraging how balance like much of our we're sheet
to Pak strategic and the globally Butter and RANCH support
our further relevant expanding business, evolution of our
capabilities opportunity. market technology, and
As our further extend into and innovation ramps pipeline we
emerging categories, and we're consumers more legacy giving
reasons compromising to YETI without choose the on
durability, performance known we're for. and design
omnichannel Turning strategy. to now our
of our As portfolio
continue from diverse our we to grows, products benefit
wholesale across DTC. footprint and
shift flexibility Our to
dynamically between channels allows us to maximize buying
position opportunities where products our and strategically
consumers our shop. to want
wholesale. with Starting
channel wholesale was strong Our
with the year well innovation new with throughout resonating
our partners us to and a their maintain allowing shoppers,
solid channel In quarter, the our inventory position. fourth
from benefited hard coolers highlight, were a and shelf we
at retailers. space expansion key
Additionally, holiday
points merchandising in around price our giftable Drinkware
our Camel and tableware relaunch and barware particularly
saw strong demand.
of year actively XXXX Notably, the wholesale was first
which in Garage participated drove YETI's Event, Gear
sell-through We in the remain and excellent demand channel.
the with pleased wholesale relationships and our very
interest innovation. in our
also We to continue evaluate
opportunities address expansion that during new consumers
occasions importantly purchasing but differentiated
our complement go-to-market. overall
continuation softer On the we of while saw a DTC side,
we our overall impact traffic able maximize were trends, to
nimble staying strategically marketing by allocating and
channels various our to dollars major shopping through
Garage Year key during a for moment was periods. the us
quarter, with huge demand, sparking our Camo drops prompting
led high to consumer purchase and which engagement intent,
the of larger baskets and continuation increased consumer a
in saw third value we the quarter.
we competition promotional increased and While observed
practice market, past the continued YETI of in intensity
periods. promotions targeted noise high these in using
YETI launch the following program of Additionally, ID our
increase a account significant last we in quarter, observed
and deeper our enabling customers engagement creation, with
experience and unique personalized more a the brand. with
Amazon team continues our to as perform very well drives
the strong operational efficiencies across marketplace
consumers effectively reaching In shop who channel. that
growth all across robust saw we regions sales, corporate
and with inbound great domestically strong performance sales
traction our markets through ongoing in international
execution.
our retail the hit stores plan of the On end we front, XX by
the adding XXXX, over the the of year. X fleet to of course
stores our play to an continue perspective, strategic a From
full in portfolio important consumers to role exposing our
of products brand. and of our raising overall awareness
performance omnichannel in Importantly, lifting markets our
located. where they're
we next presence our to Over plan year, growing continue the
similar on XXXX The a to cadence international XXXX. front,
was XX%, total our year, reaching growing a XX% terrific of
business mix.
traction We to across continue see great
and go-to-market resonating with our our product markets
saw momentum. significant gaining we In strategy Europe,
in the growth full for and the remarkable quarter fourth
led by the strong Germany and year, and in U.K. performance
across demand broad and channels partners.
While early with our in expansion still we relatively are
ahead, significant grow our we continue ground to our
presence at across ending retailers, and local events key
the X,XXX with region. over year doors the in
Over the next
year, continue to expansion on we focus will our omnichannel
by increasing our wholesale footprint ramping up
Australia and our its customization growing brand. continued
strong year-end, capping the into momentum off an
year. exceptional
partners the In wholesale national quarter, fourth our
delivered strong performance our DTC channel from benefited
robust particularly Drinkware in Drinkware. custom demand,
taken root a this YETI The strong brand market, and has in
continue we we're see energized opportunities about the to
broaden our to base grow consumer omnichannel our and
presence.
saw and full for quarter In growth Canada, we steady the
In year. wholesale, saw we at our key sell-through healthy
consumer challenging and more a despite backdrop retailers
Drinkware in performance strong custom business DTC, in our
drove corporate our and sales the performance in quarter.
to want we double continue ahead, year the to Looking to
customization efforts corporate on and sales our down
and our in presence growing offerings our brand expanding
market. the
next the will forward drive Over continue we year, to our
key and international initiatives, growing brand awareness
will successful our XXXX, building In we omnichannel. also
held expand our the Asian presence In January, market. in we
Tokyo event with introduction team our market first our in
brand all in partners attendance. ambassadors and
We have
already the lay the begun groundwork next for step. to And
in proven the coming executing begin months, our we will
by go-to-market launching our market playbook expansion
footprint building up a and wholesale localized ramping
establish activities building the brand as YETI we brand and
future scale and for prepare growth.
the turn I call Mike, my Before I to over want reiterate to
path excitement and optimism ahead the for YETI. about
Our
diverse product brand, growing and compelling portfolio and
opportunity, well to position us market execute our global
growth we forward To end, potential. that long-term look to
our providing more of priorities detail about each strategic
translate and into growth future and long-term how they will
this Day year. at an Investor shareholder later value
possible discussed Finally, what would be today None I of
partners our outstanding with all and without our of team
efforts to brand drive commitment and tireless YETI our the
growth, continued for us margin position and forward vision
and expansion balance our profitability alongside healthy
sheet and strong cash generation.
over call now the I'll Mike. turn to that, With