morning, Thank the for an business. you you, update Drew. everyone, for Good on thank and joining us
On the call with me Cohen, Blue today Interim CFO. Mitch Apron's is
offerings our a cash well of are focus deeper fourth the XXXX. our we position. financials into you overview will in quarter year brief improvements give our at-the-market of rest as provide the then Mitch will my performance seeing as a recent full I and start, remarks dive and To already then that and on
We're fourth metrics. we've a progress you In effectively against customer know, stabilizing managing for structure and key working sheet, cost challenges. in towards XXXX while our made year-to-date, As quarter year and all addressing business. challenging those balance making progress many our of was our significant the
highest core to our our offering. to When menu order value XXXX, deliver average are driven from well who we The to QX base, in was notably, achieved customers. this variety strong compared $XX.XX. customer value great to product added continues orders our Most our of XXXX, QX our responding of by primarily
In XXXX, orders. over X.X million shipped we
Our also eliminate bring families of multiple intersection most lives, and jobs across and meal meals aspects waste, and the reduce to at have creative critical food to opportunity people's stress, develop We variety sustainability provide the planning and of help we sit connect community, health, habits. healthy disciplines. the
our of and we of and company table. new which bring is Our per as The customer, XXXX average customer, QX up a climbed flavors our per revenue at evident to average X.X their customers $XXX, quality which about the unique orders rave was to to meals value the record. our compared product in
December months Total equivalent customers the ago. was XXXX, from XX, X% slight approximately ended XX period year over XXX,XXX, of a the decline a
year. fourth For sequentially XXXX, X.X% down customers down XXX,XXX, XX.X% were the of from prior the total quarter and
in implement to in can marketing. We believe our on spend resources QX. brand be in of to we performance investment attributed the ramped began QX, a that preparation focused reduction portion decline We the for marketing our and down
efficiency will far which in already shortly. discuss thus We marketing are QX, improved seeing I
our fourth spending cash of strategy performance. It's consumer macroeconomic and achieving also context to our to broader within manage QX Seasonal had important environment long-term of This on includes the quarter an on our our pressures burn. of goal the impact due to efforts the profitability. inflationary consider
this detail, ongoing work I in how shaping of XXXX. QX we've as February in year-over-year will expense actions. along a the reduced as burn is XX% our cash a discuss of Notably, greater of seen of end XXXX, over result reduction with
address management the to cost in of our executing acquiring profitable that strategic three against while PTG&A. spend; one, the a We targeted This marketing execute means: business. continue more to key driving customers, three, last retaining taking two, approach disciplined and outlined fundamentals and call improvements; initiatives reducing our more during margin
Our customer numbers and the to path are to is but profitability focus put our is expected our business not pressure our to top-line revenue near-term. that profitability and on on deprioritizing This focusing in rather revenue customer support XXXX. to growth, say we in objectives
on our our of will this schedule. Mitch to with agreement amend our we long-term part As pay debt lenders detail. discuss worked in debt our down an to efforts, accelerated
share pursue reduces I to flexibility covenants, this that as opportunities. gives it What more we is will other believe continue us our and we
options the business of executing a combination for We transactions. strategic to at other are other disposal plan company. potentially This pursuing, includes financing opportunities, or success our considering and the future evaluating
As I is when as before, looking have and at a for believe consolidation. whole, industry highly fragmented we more one it's said the open that
our three with with starting strides months the commitment positioning In to line a scale. thoughtful profitability into made year-over-year Diving our we in marketing million, our over marketing reduced deeper fourth targeted towards several and marketing. efforts spend initiatives, XX% to Marketing. in to We quarter, $XX.X past by and the significant approach
for a is geared XXXX, of for which the customers in approximately XX XX% were spot foundational weekly elements sweet Throughout with were have retention. our terms we towards than brand brand weeks, and XX% awareness. Today, more us awareness building close of who retention efforts equity consistently our and to rate
to focused focused dollars designed To achieving Having established and get we solid a highest growth. in know efficient marketing on ensure are sustainable a leveraging to return. the we're and mix we is so, propel balanced channels baseline, efficient do on our the that we're strategically now investing
our XX% half, And rate acquisition. strong the of acquisition upper-funnel seeing increased quarter conversion with end XXXX. spend per more positive a third from February, our that some of channels spend and and first channels the than began in shift and reducing cut away performance-based TV a quarter of focus on per we digital We cost we out-of-home. We're cost delivering our reallocated XXXX, of a towards of by progress on the in with as by sequentially. Starting
In expect progress in-part we a do anticipate towards customer with the as XXXX to profitability. year-over-year make we seasonality. our of first quarter We to marketing continue up will be decline sequentially throughout line XXXX, count efficient more in due
to This marketing allows a manage to leverage subscriptions in week, we further partnerships continue all on our place. We consumers which in with efforts. new announced efficiencies hub, to Verizon partnership unlock its +play their one
deals. launching the PLUS, part we program are new a Apron As of exclusive unlocks that platform, savings Blue
product In City. the addition, availability of Northeast, including we DoorDash markets XX have DashMart their Eat and with the via work Heat & storefront to continue to in microwavable York New expanded our
fourth a our variable in XX.X%, was the with previous Variable Turning roughly margin by the flat to driven credit improvement year. sequentially a was X.X% million the related to priority, quarter, $X.X of a margin ingredient our receipt issue. in-part and quality second prior
customers Another to Customization like key factor is Add-ons. Premium higher-value and our Options in upsell Recipes, on the products ability margin improvement
For as margin the was XX% in relatively margin and XXXX, full despite We the year, increase stable environment compared variable able inflationary in to ongoing XX.X% to menu keep customer XX.X% year. the options. levels were prior in approximately
structure to and the efficiency rollout of we that options increased we calls, existing believe in of our drive and mentioned organizational the XXXX, our value a by operations customers. pantry are new in ingredient As our prior improvements facilities. only items To margin adding XXXX pairing leveraging with learnings menu incremental we are on from
seen chain teams. increase entire in not quarter-to-date accountability improved also levels on new have XXX% clearer It our hitting we promising. time path past quarters, the across with This and the provides approximately variety period. metrics establishes deliver initial results quality. structure eight supply are in same even are to an over a efficiency product for The Productivity the
this progress the months. and you provide We updates plan to on build on our coming momentum in with
product and our are eye expanding offerings enhancing profitability. an also with We towards
features that moments. XX address different now menu meal Our options
with Notably, and to double bring was theme to a holiday created hit. XXXX to our to memorable performed than seasonal XXXX gross holiday well, help our customers to our by purchase Add-ons. friends. continue optionality boxes offering. to boxes more life driven experiences the compared These are particular, in-part with boxes In be revenue exceptionally family This our
Last week, newest a the our through added available we offering Mother's box, brunch to Day. seasonal menu
is PTG&A. commitment rightsizing final focused cost on towards with eye and an third Our management
through we action fees In consulting management, the spends. and took fourth cost with expense recruiting in to reductions structure our streamline quarter,
to charges also associated expenses the severance with related We December reduction. absorbed XXXX headcount corporate
marketing as to In on all, path expected drive These are set in initiatives, to in in reductions resulting end operations spend, to to February manage our a XX% to business $XX cash profitability. of million the annualized year-over-year reduction continue over with XXXX. of the we together the up cost savings, our in burn
within the plan XX York that Additionally, month, Exchange global New capitalization listing market earlier standards. regain we Stock announced to this with months compliance has accepted our the
Stock York New all our maintaining being to compliance standards. listing committed across listing in are We Exchange and
the to to corporate over call a our centers thank Blue take moment employee. a proud want the to turning colleagues. From play to I'm to every success, office, call fulfillment in they key role Before my them and Thank our you. I Mitch, Apron
to through things let over me Mitch turn walk Mitch? financials. that, to With our
