everyone. financial Thank to now results. to you, turn Ross, and greetings will our I
in year-over-year our subscription XXXX results management in Our reflected the operational year for strong for music year. with throughout effective monetization services efficient accelerating and success revenues the growth financial
IFRS and X.X and respectively, XX%, music net a RMB revenue on and by of was were social online largely a primarily services faster-than-expected services respectively, year-over-year, billion, X.X profit revenues XXXX, mitigated up delivered social others. profit which XX% down the to growth, fourth others. RMB basis. revenues total X.X quarter and due billion In decline billion, X% from net entertainment antenna by revenue Our service in of RMB and year-over-year our decline non-IFRS the
supplementary music revenues into billion basis. sequentially. an surge business sales. deeper This XX% RMB ad by was online in year-over-year our and which X% XXXX increase on rise expansion Delving the a of X X.X increased RMB XX% performance revenues driven a subscription in strong QX. related the Our for a year-over-year music subscription advertising increase to Music music and is QX by reached subscription by billion, our merchandise
monthly of Our representing million, ARPPU XXX.X rose net allowed a refined enhancing The The user adds up online year-over-year music the quarterly by by X.X and number XX.X paying increase online expanded RMB music by XX% ARPPU. monthly operation XX% with to marking million, X% to users our million to base user growth more quarter us individualized success growth expand industry-leading record. is providers of paying users. paying attributable year-over-year interactive The effects, enriched taking on features of enticement our for selections, and new and in continued base as content features offerings, to such quality largely the product interactive and enhance was the segment's skins as such [indiscernible]. of another players, which sound member our in-car sequentially,
Our quarter strong advertising improved performance as a and year-over-year by significantly. suite this growth our also formats. diversified sequentially, Advertise-supported, and advertising rate advertising innovating had supported delivered product entrance revenue strong
[alignment] generated to a increase in higher demand double new the Additionally, and contributed revenues. for [indiscernible] advertising advertising sequential a sales e-commerce
quarters. XX% were revenues measures certain year-over-year. we RMB in compliance and risk adjustments Social control X.X interactive billion, more enticements other service and This the functions stringent by and was streaming to past down in implemented mainly as procedures channel several live and of due couple services
service innovate membership's have in entertainment We for quarter. and seen advertising and this continue to revenues social [indiscernible] growth revenues
sequentially, QX Our X.X to gross year-over-year X.X move health revenues monthly well of to ARPPU for with growth user own us and points marking content higher model. as have XX.X%, increase points base an an enabled together as our advertising increasing stood margin ramping percentage margin up in increase a of at percentage of
the managed in relationships the using have our These collectively labels and resulted gross built increase ROI win-win we efficiently efforts have and costs more of Additionally, margin content year-over-year. with artists approach.
year. X.X to under compared XXX billion, expenses. RMB on million, period of of to last the XX.X% fourth down expenses revenues Moving In quarter by the RMB our X% total same year-over-year. XXXX, were operating of XX.X% representing in with Selling marketing they amounted
continue continue with increased areas for to spend Our we curtailed did marketing year-over-year, our XXXX. audio We employee-related down while long-term fees RMB driven were ROI by General promotion towards XXXX, to is promote associated strategy partially expenses related own on will acquisition prospects. strategically and channel service promotions to channel budget we we rapidly, focused, expenses live as in to music for with primarily these grow recur allocated X% content incurred administrative QX not streaming expenses, because billion, growth lower our expense areas. but expenses expenses by in X such QX and [Lay's]
effective the compared by the Our related earnings XX.X% to accrual was to subsidiaries tax tax to for XX.X% PRC our rate increase to of be QX XXXX. same official entities. XXXX period attributed was withholding limited primarily This of to in
were respectively. For net company RMB attributable Non-IFRS our the X.X non-price RMB net RMB QX and billion profit equity the equity XXXX, holders and billion, were and profit RMB X.X holders net billion X.X X.X company profit the to of net and attributable to billion. of profit
RMB XX% diluted year-over-year. These X, robust share operating and program. a financial our or ADS results our the enhanced performance, at increased X.XX, demonstrated Our positive per XX% diluted earnings record to ADS up quarter RMB high Non-IFRS repurchase this from year-over-year. impact up earnings efficiency reached
as As balance share the deposits from of had XX.X the billion March September were Under combined impacted the of December as repurchased This of changes approximately balance also in combined of at exchange million RMB which RMB USD total was the fourth XX, XXXX were USD million sheet and by cash of a balances quarter. as with in XXXX, of market the of cash, compared XX, USD consideration XX for repurchase billion we term in XXXX, announced million, cash our XXXX. to RMB different rate repurchased XX open program XXX date. XX.X ADS December equivalents
briefly other up in music driven I'll growth year-over-year. down revenues was and year increase revenues from online performance XX.X supplemented our music XXXX. by strong were XX% services by year-over-year. billion, Revenues services. billion, discuss by service XX.X Next, full for in Total from revenues were X% music advertising RMB by The subscription RMB growth
were XX% entertainment ARPPU. RMB service risk social procedures functions Our monthly both music by by revenue year-over-year company's to driven up in growth subscription implemented profit efficient level focused listing to and were achieved down of more and holders to highest of billion promotional non-IFRS streaming live due and adjustments several as certain and year-over-year, from active and more incurred in by to billion, stringent XX.X service paid X.X users billion, the we declined X.X profitability billion, reduced Revenues XX% control discussed In measures down of marketing RMB related RMB by net by for audio primarily X.X% the couple Selling XXXX expenses the was X were our of in XXXX attributable earlier. expenses Total company by and RMB Kong respectively. to XXXX. down General history. Gross X.X attributable by past largely Net acquisition operating expenses expenses year-over-year Non-IFRS secondary expenses our in RMB quarters. billion, and was year-over-year, net was [Lay's] and we X.X the were margin including expenses, net the to RMB XX.X%, company XXXX X.X in company's profit to year-over-year. billion, reasons the in RMB administration in to respectively. and RMB [indiscernible], related billion, profit of employee-related X.X up year-over-year, due XXXX billion XX% enhancements equity and X% due profit holders strategies. equity in due Hong
conclude will with outlook on remarks XXXX. some our I Finally, for
excited. are We
about dedicated are our music across the industry excited and We music ecosystem. remains our the driving growth to growth of
growth our such will extra. tools merchandise, while customized focus effective operational of suite opportunity to concerts, exploring continue efficiency expanding artist, as and and on new We monetization intention
well invest Additionally, continue products as we to AIGC. such technologies, and content as production new as and content original high-quality in will
about long-term confident our health for on remain concludes of industry growth our music returns our and investment are high-quality company. We the the We prepared focused providing This remarks. shareholders.
ready now open questions. are for We call to the