Eric. for Thanks the question, Yeah.
to Just that question. me let take --
how for how manage I’d thing, business. think we letter the to what we is, the framework we a be shared say meant in first The was about
certain managing are margin. the business we not to a today, So
not quarter-on-quarter. to increase are margins trying We
do And areas. Instead, invest. amount and we are along an trying invest look dimensions. EBITDA. we we of We we small what signals absolute is two We start manage not to in for
first is fit. The product market
our the of So That’s use fact we fit. of product verticals XX% market outside food. of to signal alluded MAUs that a
We are looking to forward frequency signals.
on a impact we We retention signals, product been market platform. met. that’s looking that’s platform one relative and criteria see we actions core whether take it’s initiatives the for on are the of the core to If
we to second business, for need economics making economics. And order unit is thresholds. a our we are meet each The view on what unit return target to in have be progress
When of with progress. international have we steady when start for both and have business, our looking with investments. with that’s are we our we verticals, we so you things, like our new seen have like our And business scaling these up platform
has so would long-term in increasing never you that’s of if beginning, example on The as generally margins. of how you the wouldn’t just about confidence lower DashPass a And from framework program. we order use be, margins we the target margin. case the was think trying to to frequency reason versus a like because DashPass if shareholder optimizing letter each to a in are profit we were trying period-on-period, have grow a it that provide the we unit it, included DashPass study and to certain come dollars, order, But the we because said for product
the the per dollars result, user platform higher compared to on total the generate alternatives. a As are can we
question with verticals advertising several of where opportunity, or on the further one the dollars. which our the create confidence MAUs where as maximizing business engaging ago new are ROAs. grows, services a because size vertical, other to then tremendous not these making running only times And also room our the is restaurant not different to and and within a because so advertising these that compare opportunity over and grows compared me thing users to revenue app, I we upside of lines, sort just gives years target, but The are and the avoiding aren’t us healthy opportunity multiple business four just our long-term advertising not generate of are XX% engagement in profit with the today, business, gives all us, progress with happy but we the ago, we with certain am year to individuals three, legitly, for
about in think of near-term, make I not because ROAs, very certainly we, upside be to do the doesn’t if how enable model. not It’s as should degrade we so way a that to that you so careful And in the the in but that we advertising something consumer just need experience.
