there's the environment. view in then And of second terms I I'll and I'll if on, customer. the -- think, Yes, hit little and just add bit about, then question a your multi-category macro my
is dynamic, think this one, And why know, the we've headwinds because impacted improving. our been far, a that, macroeconomic largely tough quarters been industries, now. it's is in constantly think less might how reason searching I to the right, of We've so well, So, for been for that looking is us. I been how terms you hitting of product we've apply obviously, lot many
we've types in many whether and to for consumers. made selection, XX,XXX, other in of to look quarter, experience to end it's added the the we've up the to at platform, the XX made many of of If second we've instance, the improvements months, terms improvements our quality the you new speed, leading onto improvements, friction or net lower delivery for shopping accuracy, experiences, metrics, stores
I so that's think And one point.
The discretionary I early take relative, remember we our in are think second to DoorDash, maybe opportunity, spend it a that other we you are the spend. study as looking to know, just to point that's food penetration, just even But has lot commerce, or E market have that we've still than only -- sales. macro we're I years total I think just is other think couple historically as if we in earlier you that point history would as had restaurant of a U.S. one hasn't of thing challenging pressures. much been been less actually growth at said, add to example, equal And disciplined, industry categories just there's a the And it X% that's spend investors then the less is categories is very still very because due we're macroeconomics, compare of its of in macroeconomic to other is, of know, Prabir's leader to you commerce, categories which relative in especially final commerce, I resources. evolution. of And declined
take And great make to time the every as second investment. great a don't be spending, there's very not period in made if a that we generate saw think and quarter, that same dollar the to to over return, going investment we're so we seriously you of
in with item that's for line P&L. true right. investments. really with true the That's that's every investments, All And projects, so true all marketing and that's product engineering true headcount, with with true new that's
XX% multiple Well, non-restaurant And mission we question, customers of and consumer of which neighborhood made to we Moving quarter, I a quite company was in of that everything are lot to think fourth are to our in this from on inch. the is customer. said, last is makes activity and categories? restaurants. engaging as about from bring we second this in of now are who think the earn the I disclosure just we're tasks solving the not frequency inside categories, order we now the who was part -- I think, about one, multiple sure we and sense shopping in your make just shopping seeing have of retention two, every But the higher impact categories. look, for jobs And customers that are, different these these the still said
categories, behavior. have the go long of that in product we'd be these one experience ways before a with We to of satisfied each terms in
