thank joining of Thank all XXXX, you, delivered In quarter high-quality we you Caroline, results. the second and for us.
the transacting penetration For recorded of JD the continue monthly among year-on-year both JD Meanwhile, over to Now, orders NOW users JD JD in quarter. sequentially. XXX% users App growth the increase through and
exceeded For overall year-on-year. narrowed local Dada platform, year delivery growth Driven the the second net in NOW, sequentially first efficiency, the of by on-demand in the our operational improvement half margin in revenue non-GAAP our XX% loss quarter.
review X.X Specifically, year. from Dada continued Group's of NOW year-on-year adjustments The billion. RMB was beginning second revenues change due the in were total this business the and net the quarter of mainly to the starting JD
increased NOW to the of billion, by business. billion. Dada penetration increased year-on-year from XXX year, driven from the half existing the new JD Net of in RMB to In NOW revenues revenues of first by X.X customers in partners KA by year-on-year revenues were and the Dada our of increased continuous RMB XX% net the million expansion mainly Net NOW RMB X.X quarter. XX%
sequentially gradually which million, in quarter strategic X.X XX This RMB net the businesses, quarter ratio Non-GAAP million. was to in fruit. second loss improving net was sequentially is by mainly bearing was points. second XXX percentage X.X%, core narrowing by Non-GAAP our on the loss due RMB refocusing
highlights Now NOW Starting NOW. for brand May an the in XXXX, update in Dada platforms: the NOW and operating further After JD brand JD through let's image. X July with advantage we brand the enhance our announced our JD of go NOW. effort to in first officially
delivery Olympic and by and NOW merchandise Xiang, Champion its industry-leading of deepen quality witnessed instant showcased As delivery. hurdler, JD speed brand image Liu its
brand Olympic with experience users conducted Paris During Games, we by echoing enthusiasm, sharing as delivery promotion shopping minutes. the fast as XXXX series athletes campaigns, on a X users with on-demand Olympic providing the watching of and game marketing and shopping
celebration orders waiving gold providing a metal, launched channel and a snacks rich For XXXX of beverage. of nighttime China audience every time in randomly free for and the bill with late feed selections selected instance, we charge offering campaign, claimed a night
on driving how users the resonated as focused as JD on-demand retail. market needs share on supply quarter, these growth our with see diverse have to for customers. pleased serve we better user In are We enriching the second increasing to well App, remain continuously efforts well
on-demand in to coverage expanded batch with we of right more XX NOW May new delivering retail nationwide, of launched on our penetration accelerated of users the enabling service JD the NOW to than We JD users. a home NOW the to and more page side, the the section and merchants On gain among NOW following central the months, of in the expanded for demand JD we exposure. geographic NOW reach X incremental JD JD their on nationwide XXXX, more products JD the operations in members Earlier App the coverage JD section section App in services further August, JD cities area doorsteps. the JD first convenient PLUS
to Meanwhile, on-demand price with of exclusive engage NOW to NOW compared retail them XX% members we -- of for the benefits mindshare. daily who JD March discounts and PLUS June service increased on experience average introduced the 'XX. JD the convenient PLUS JD such In gain placed as their by number JD members as XXXX, orders
took On initiatives comprehensively side, supply our on we forefront supply the to enhance capability.
our coverage, convenience and in offering store categories expand of continue In consumer existing stores such terms product as we electronics. to
largest stores store X,XXX In of count, cooperation stores launched with convenience in store board. X,XXX internationally we convenience such in quarter, over China terms in its stores category, of And convenience during Lawson. JD renowned as on NOW operator brand Meiyijia, store over deepened this the July, with
In consumer launch accessories in progress essential electronics we addition, the support meet to NOW in the immediate users' JD the needs. category, further made of section, better to
such in with in renowned [ brand ], a as accessories For UGREEN, a and and brand smartphone partners, partnerships as accessory instance, brand leading tablet deepened China new Python digital such initiated leading we China. cooperation existing with
users' the value-for-money than category of continue XX,XXX stores JD enhance by competitiveness, our In During of perceptions offerings. increased transacting the sequentially. more to efforts price to we quarter, number in NOW's electronics capabilities and boost consumer reinforce
more the X-day purchased as users X value-for-money the X the was launched rate app. RMB purchase our than section NOW the landing products page who inception JD points higher that May, we JD repeat million for priced of XX of the products entire of top consumers percentage In X. offering this NOW from low tab, RMB items as May, ] than [ brand In on of
flagship the offered supermarket fresh in category, tap June, of launched curated SKUs featuring and In categories treasures in inventory, ] the terms such reliable store in by [ as product supermarkets. we the leading of produce
for will differentiated explore tap to the product treasures continue and [ Going ] opportunities more like supermarkets, forward, of store we with the highlight offerings.
over and improve product by product In results attractiveness. other and the useful points. X we results increased rate information side, by added product main percentage divisions click-through the and search the percentage product information to discounts and the conversion points, point over the rate content we enrich images, of X which On promotional continue May, to search selling
On with the on-demand we JD In guarantee to of of the extra delivered continuous delivery fulfilled the for showcasing average we experience. delivery automatically JD by than estimated is our speed. Dada users which order In than the customers time, on orders when launched NOW's threshold coupon App, minutes improve improvement in the the more later fulfillment XX the shortened fulfillment delivery XX% compensate time confidence our no second the continue May, the service side, on-time year-on-year. quarter, service NOW by
service or apparel in joined In consumers menswear on size orders if enabling take Highland [ the of retail enjoy industry, other addition, long-chain shipping hands demand and brand returned May, find to in we after free provided brands they with fitting. and Home style lead to free try-on by unsatisfactory the ]
brand more of the XX%. Following the launch the service, increased the of by rate than related conversion
to implement comprehensive continue to NOW above-mentioned of the we growth. measures, accelerated JD penetration the increase among mindshare While continue with JD users
resulting supply accelerated volume to Our growth. improve, continued order quality store density and in
the up increased points year-on-year, the XX% purchase over our percentage App impact of excluding by adjustments. daily of stickiness, XX quarter, XX% over the second launch through repeat increased App driving over the of the the JD homepage, of center daily by JD visitors adjustments. quarter, year-on-year, average NOW the increase to average of by JD the rate the the And XXX% while of over paying users year-on-year the With in section business during impact at App user channel users year-on-year, business was through terms unique user JD our this in XX-day rate conversion core excluding
section launched XX% June. the in of May and users the NOW Specifically, purchase exceeded repeat JD XX-day rate of newly in
In impact over June, channel JD high-frequency from the purchase with users business of excluding improvement rate. to accelerated overall and April number through month the XXX% to adjustments contributing by the the repeat year-on-year, App month, in increased of
improve by by per in In the demonstrated a quarter, XX% or year-on-year. in user second continue to addition, over CPO decrease satisfaction cost order we
The our By XX% number to operating stores side, during end continue June, we year-on-year. over transacting the supply of increased year-on-year. increased average of On stores expand XX% daily quarter the of by by nearly offering. the number
of through increased continuous of that quarter, the of points year end attractively user increased Driven QX. JD priced points XX specific store competitive the a to more nearly of stronger base a channel X XXX% bringing of by year-on-year priced as the by use orders the online well from percentage products highly SKUs number million. and in as of in of faster than At XXX App June, the total proportion earlier, growth mindshare the supply, the the enhancement percentage second over than number
JD order online reached quarter. during the day peak The new volume of a NOW high
this average our Excluding business paid increased over daily order year-on-year NOW's the volume impact in by quarter. of JD adjustment, XX%
update like of NOW to the KAs. delivery leading increase maintained give in continued growth Dada categories. long-haul demand quarter, across a I'd and In platform Dada to rapid by penetration second various centers average and merchants Next, industries individual open driven an the the you restaurants NOW, product on and
by second to revenues gross billion merchants orders directly centers number Net for in of of added NOW Dada we and the number delivered by earnings RMB release merchants XX% NOW NOW orders X.X JD billings quarter. business. year-on-year disclosure increased earlier, fulfilled include our delivered the delivery Dada on-demand distributed and NOW. Dada The of from of orders orders by through the individual The on and placed
delivered and rose We in this The on-demand representative grew measure to X charges XX% Gross business quarter by scale peers. year-on-year delivery the service to to RMB orders our our orders the of year-on-year is of second amount XXX of billings billings tax. comparable that more of XX% and for NOW to believe gross by more million the Dada services, net billion. NOW refer of value-added of gross Dada number above-mention
of year-on-year net of the the RMB number the to was to increased Dada the XX% to gross billings up of billion, Dada year-on-year well customers of as existing X.X customers. XX% billion, billion. X.X and In year-over-year NOW as The were XX% the of delivered up KA increased first by penetration in due Dada half expansion revenues NOW mainly orders X.X by continued from year, new half to NOW first RMB
second than restaurant or in quarter, year-on-year revenues number to chain which which the XX% more growth of a new beverage net as KA merchants by nearly the of XX% stores, Our nearly revenue KAs year-over-year. significant and in saw of grew doubled overall an of growth business
we of terms with such KAs, beverage In deepened CHAGEE. and as brands Luckin Coffee cooperation our
number our concludes operational KAs, such orders platforms. increase as the updates China, penetration subcategory. and to than the doubling Yum we This continue restaurant top more fulfilled for For the of X of of customers, revenues
enhancement share continuous further consumer The quarter, the supply in a user Meanwhile, Dada high-quality NOW of committed during JD Overall, KAs. we strategy. record resulted to to from remain the interest and beverage gains engagement JD the growth saw restaurants of market NOW increased the revenue experience our momentum, strong growth as of and and and growth App. of penetration order
development. focus user the continue our increase retail the efforts last and we to board, will on forward, Going on-demand delivery on-demand on-demand across is high-quality the our mindshare of strengthened platforms. business It and and synergies to between retail has the experience third the
that, the over the With will go quarter. financials now I for
be going a Before And I'm comparisons figures otherwise year-over-year way our as the the evaluate a to to our give housekeeping noted. performance. few believe a RMB, and are just we We result, useful in are go change will year-over-year numbers, basis most all over that on percentage items.
financials please net the to reflect our better [ of quarter presentation addition, presentation. conform revenues this current with recast the business our period of retrospectively period that lines prior to changed In we ] note to disaggregation
namely from revenues, revenues from And X revenues revenues. revenues services Net others. also namely Dada line and items, includes JD marketing and commission services last-mile fulfillment include X NOW revenue, online revenues advertising line services items, NOW and services delivery fee delivery intra-city other net and
XXXX. in decrease marketing Net quarter revenues JD of result a revenues in billion. mainly rollout NOW revenue advertising to services services and was in delivery our million, The and full second from waiver program a for CNY the total February other of CNY exceeding was fee X.X orders online as revenues since RMB due XXX decrease and a fulfillment the net XX
XX% order X.X chain intra-city NOW in increase Dada to increased billion, driven to from by by delivery mainly CNY provided an volume services various of revenues merchants. Net
XXXX, of NOW X.X by half net increased the to For from Dada CNY first billion. revenues XX%
services respectively. Specifically, revenues delivery the and revenues intra-city and last-mile of XXXX, from XX% XX% services first from half increased delivery in by
of a quarter were volume side. to merchants, result as and rider to in services services cost expense intra-city costs. the support increased delivery and by was X.X order online offset billion. cost second of in due increase CNY decrease increase a Operations to primarily provided over costs Moving the marketing chain and an partially in advertising various This
amortization XXXX. expenses expenses decreased NOW primarily of and on us decreased due a General by in million marketing in decreased CNY initiated and intangible decreased NOW the to and mainly attributable acquisition to JD a Selling million, of result platform. decrease activities of XX development arising to assets and to administrative decrease costs. expenses $XXX research the promotion Research CNY in million, a a development to as personnel JD XX from
XX.X% million, [ was loss X.X net Non-GAAP margin CNY X.X% was XXX (sic) sequentially narrowing by points. non-GAAP net ], percentage loss and
XX short-term in pursuant USD XX, had share USD ADSs of repurchase X.X March cash investments. and of billion million X.X CNY program with had cash announced XXXX, we we XXXX, XX, approximately June repurchased June free XXXX. our cash, And equivalents, million to of in as As
This are we ready remarks. begin to prepared Q&A Thank concludes my you. now Operator, session. the