you talk some of going numbers self-serve to want some reverse I I'm about give So in and because to color. Anjali some more the
capital So allocation, piece at We running the the on we're important think really of it. it's a looking business. always
buyer, pretty want. we disciplined For M&A think attractive at but us, that we of about opportunities. We returns are kind means looking we're an the
and look much not want always might acquirer are in met our attractive we far, to in ultimately, we standard we so think, do very assets what So, for has the But there. a space. of terms we
second The is buybacks.
We our are as to are the We back regards policy business. of that. investing are finally, and changed always you stock employee looking know, buying actually, we the there. at stock then in And our with vesting
that in growth believe to but grow we think of where So are some EBITDA are certainly today back past what the enterprise upside position the -- Vimeo that we we've about get and really has the to double-digit self-serve continue versus the some talked is the investing deserves. capability, it of business we and we to
allocation. capital the on that's So
to want We pillar great economy, and is for patient awfully in to and it a we're be our think strength it company that uncertain a a with very careful sheet. prudently. money have We spend balance of
So that's allocation. capital
to sort of this couple of In context. I'd give on, regards to and like there's people going things self-serve, a
impacts on COVID. impact, So self-serve, macro during a is is biggest of self-serve our on which one our the relative success business
cohorts had traditionally year and retention received That's what get in were of XXXX cohorts. XXXX. get math we in any of X the XX% us new going the the and for like the the just business after through the in is into that a that of would those business end us. bookings to X make terms We'll That's cohort ours as raw that in you first almost those And subscription we easier the XXXX behind see years So at years kind we company. this About loss of XXXX. of you year. working get we a triple second lot year of are to of
are lot we a of working In execution. addition, on
you As CMO. new we have know, a
our Chief money new a doing on of traffic have We getting getting we well. the to focusing where work are Officer, kind that's of lot terms of and going return, good we're a Product in convert a
really And as Our is against executing these are product about hard all of has really aimed before. talked on to at growth. team getting working simplification, back Anjali self-serve
some seeing are we are Now plans our signals working. that
saw for last starting traffic couple Retention nice things been that same solid of So thing are indications has stabilize to quarters, like us. with we for sequentially, the conversion.
is is we to year, get early, the will rather, by half so revenue it it's by of of the business that, the believe of And and second believe -- bookings It will to year other. it. while the and end will continue that We front a growth in of the business by back one growth follow think we show year. working, the and that the end that, the foot
self-serve. that's that. know So are to if And you then with want to don't where I add Anjali, we something