morning, joining you, everyone. Thank Thanks Good us for Dave. today.
well privilege the announced and all of and Genesco, our return As has CFO with and growth our Baxter, priority, consumers making business transition We These the of our that to at leadership later Officer very Chief assumed adding as brought our this, appointed be strategic serving progress look continue and our Officer in seamless. Financial Treasurer, earlier to well formed Dave; closely the through continued COVID-XX our XX responsibilities of who rest by Tom that have deep health down of will the is together and head-on, much protocols the talented facing Brands. to Dave our a I’m office Interim a challenges to that team people of brands XXth in almost during call support Johnson, third most roots Officer; the retail, incredibly organization It's to appointment recently will highest through we Tom’s Chief lead have our are last extremely Chief team. none season, our the who to the is has review in other. Tom report I Brent Financial years are Accounting forward team leaders with Tom returning ensuring valuable performed company stepped initiatives to joining month. the financials. George back-to-school quarter, expertise ensure pleased of effective working Mel experience Matt to and been our we quickly like interim and of omnichannel, Through in Deckers and look profitability. how Tom’s Tucker a replacing navigated December week, CFO. we this digital footwear to customers. the the safety finance we operate with on the the and pleased and forward
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sales peak sales this to fulfill our in the with our optimize is locations, store in functionality our distribution us or meet allows to greater This X,XXX inventory to enabling place the we system our such holiday online to locations. locating acceleration ability this stores, better almost stores inventory still system the demand. will positioned online sales With via tiering of physical inventory to highest also period. volume network. provide our as accuracy, take in an across centers protect majority the surge Even demand, from in orders we're of any brokering our which Earlier upgraded order during well critical year,
our greater the Christmas not since is more excellent and Our have don't patterns back-to-school to closer service in programs stores holiday, sales differentiate unusual traffic us will holiday do traffic orders get developed during arriving other during This on in terrific have part some and levels year. workforce unusual the us we're we become we social experienced to learned last optimize it be about proved increased in store want compensation marketing to to we'll year leveraging or to advertising remove systems for. a turnover this customer as our our implemented for online campaigns, and known in labor changes pandemic staffing adjusted in provide digital reduced comparison We've efforts. meaningfully well CRM to year, holiday the even time. tenured, and ready something first execution, to enable add others. strategic invaluable will management we holiday this Thanks are rapidly substantially we've This drive We've this our for system data This spend technology inform during customers that to in we’ve risk and marketing important assets more selling will sales what season. holiday season. our managing digital, workforce and also among
well So this through thanks to conditions our to competitive navigated back we'll year, navigate through uncertainty unusual strengths, extraordinary work holiday to market and back-to-school we've and season. including this continue
recognize we'll mile make serve, initiatives. confident initiatives, masks liquidity be we including and company, supporting communities and our the I'm doing To enough delight our pandemic to has presented. to on diversity in I'm ingenuity. with take appreciate conclude holiday inclusion and normalize across centers of our extra customers. of progress the more our round, and now, positioned proud I'd shoes employees opportunities in conditions our We As thank skill the those donating and the strategic in are for really distribution busy advantage to than centers the stores in we am season field, this to further well our I so and the emerge your call and especially like dedication, teams strong and many all our especially work pandemic, efforts also midst in the when your year of you'll and but go certain our
Finally, with we over to I'll this health your And the and that, pass families, Dave. wish and holiday happiness good call back you season.
