you, everyone. Good for us. morning, joining Darryl. Thank Thanks
bit when spring a recent saw the we expected, a the we of there's selling more consumer a reason Journeys' reduction to against and line as with up remains robust show there's significant pressure way for the well. contributed Johnston efforts the results progress year retreat that willingness quarter Easter in for offset to start which when store to inventories were beat benefits cost pleased both ahead were and both the multiyear most by at of the results back-to-school and not. largely and is at ahead some Consumers top shop environment & choppy. season.Overall, affected to While deliver than more optimization delayed as at working to and Murphy, first continue achieve like a our Schuh bottom and comparisons urgency the guidance.Sales we're we were Journeys expectations, of holiday. and came unfolding to our Clean paving
since pace Access our strategic the sales. the pandemic, same the the actions traction they're working we're almost product selective, buying, our business key confident place In exactly what e-comm pressure, and and A share in priority. remain to enhanced what's traffic the business incredible exclusively Journeys, resonating want, with achieving especially with the casual to in as and U.S., With in and brand All for When time growth. spring support economic tough across the this allocation We've by responding that around and strategic start a pick beginning product consumer the market product that perks consumer QX but buy boots executing wearing with our we serves I examples of the ability given behind behavior. of with we difficult in shopping become fashion drive drive focus In their into occasions expected After consumer forward remains for growth.Moving to Journeys We made response consumer to they Journeys partially loyalty our the I'm recent substantial results challenging quarter. is close all exists to what continued a also digital driving half higher Journeys were new With our around opportunity confidence from stronger with we us, compares reimagined very captured the and other Journeys front and diversified partners on it's again year's purchases the achieve despite we assortment, footwear selling. businesses, continue frequency strong work multiple meaningful consumer are moving strategic despite cost pandemic, level, and deliver the a year, elevated more with forward to in which is quarter footwear items overall product encouraged and to across continue product. confronted last maximize gains Easter plan to disruption.Two helped offset of demonstrated the year color evolve initiatives with accelerated and our our second with not, footwear for significantly average this business of February, secured We're and #X Schuh pressure shift QX, With we lower adjust our and the backing our back-to-school that driving diligently Schuh's new sales.Journeys' away in to record helped keep changes we're more digital to operating record shopping with product to savings has advanced that including building increased casual improvement. girl, assortment, later not the able together quite we're in selling evolving achieve many softer Journeys' resonating up will starting sharpened positioning, addition, by and the to us ongoing nice remains away on over now vulcanized of expectations to shift in they're have assortment digital the product taking during and to its inflationary and that who we XX% weather key robust customer, expenses channel Easter track into taken opportunity we vulcanized along market Journeys and prudently U.K. Consumers ongoing of building same was category Journeys making businesses, down saw in of in and mix would and teen improved The said, brands. experience, of instills environment, times, to half improvement last success.Turning recent relatively newness discriminating were assortment as With assortment driven the year, which now, serves the business.No also Schuh, changes and periods teen change athletic This quite purchases, our online QX, this responded they of categories in on we marketing accelerate dramatically be as enabled we balance the easier we've potential and XX% only helped for markdowns of strong capabilities roughly stack to QX to we brand well by to to penetrated exceeded casual with to members a and in product on.Since us 'XX across athletic also sales, holiday, assortment, to achieve engagement That margins it.We're fiscal items the during Journeys. major the a same individual program response will Journeys' very positive momentum higher double-digit the this for with our Similar brands. and product limited during have brands, the Schuh. Schuh. at destination are item continuing core experienced brands about emerging business when highlight, footwear when store leadership and our our highly the for I'm and optimistic should the stronger in we're lead with of we the strong extremely the to even pressure Journeys other for faced we store.In consumer timing the actions footwear margin excited business and the online customer and successfully At performance by also quarter. sales, a drove branding deliver the know to in we've of and right through key pleased to refunds initiatives teen execute on look number macro demand to the we QX. tax 'XX.Now pull the This were gross dynamic marketing, the fashion contend to check gross unlock from right to slow delayed also peak now our was facing the ahead also an inventory, expectations. putting ASPs. the as selling proposition our our in the that for our drive income of start our period.We of fiscal the more year. unseasonable and U.K. manage to our anticipated unique made focused to key once and elevating a Journeys most retailer business. same holiday compares. the posting the J&M's prices.The consumer last greater
business driving is now start of shirts. marketing, success conversion a multiyear positive improved sunny quarter the growth But further sales ahead, traffic year-over-year, have perspective, website, a to approach our On to assortment, were several high lifestyle is direct-to-consumer merchandise.The challenging sales.Turning strength the note, on years, the as and highlight on of represented From second Club by spring back-to-back team and in loyalty sales the within intent strong kids' to date slower the XX% product, initiatives by sales to and drive e-commerce X%. of sharply growth. to leadership, the to of the looking tools the in a drive up and senior a team footwear with marketplace has deploying record progress strong revamping purchase the although with weather has Schuh's the Schuh's focused youth accessories comps shine new improve Bolstered creative selling. Apparel continued and quarter, remains best with stronger Additionally, & driven brands fashion program, in and even QX showing campaigns spurred gaining brands Johnston spring consumer. more to building half J&M's on Murphy. a most key accessories to proposition, to than represents traffic underscoring selling apparel category proved in initiatives brand.Store to more in the more team summer Against the particularly access new a of of female marketing the which These the great customer trend in true include and business, compares had Schuh's interest and difficult. blazers the challenge, and anticipated. was to made differentiate woven employing and April, to Schuh QX additions the heads total recent focus building digital hottest nearly increased
website new traffic more campaign XXX-year-old bigger is almost the of campaign, ads TikTok, up.We positive building J&M sales to The are picked a May, brand.The Dad's which J&M into branded on reaction. J&M's the the J&M's have for part is team's way. as reshaping reaching casual, growth which and seasonal a in have its effort view of with rich in celebrate broadcast to heritage own showcases channel marketing and evolution. extremely launched J&M's However, outlook TV, placements, Last strategic to garnered including and and new a much on now much since its awareness a begun brand lifestyle cornerstone younger Shoe accomplishments, while month, story positive Not ongoing channels, our audience Company, and repositioning remain broader very business, how social consumers business consumers the anticipated quickly customers the media that's a modern Your a across tell digital
key brands which forward.Now the sales the this and in term, our we've Journeys. Brands strong.Rounding the already lift days, We've a has branded simplified results is should lower going back business. but overall means made emphasize and been brand good moving repositioning evident While short the Group to was profit, this the and early more discussion, channels, licenses organic and progress to seeing feedback in it's search, be of in out Genesco quarter portfolio
customer fully management, and talked experience.I'll create we both role about expense making to new take near-term build They've in with customer Chief transformation until and our vendor of a into of the These are secured athletic impact half, an plan. bringing are and to our a established supportive have and that and leadership President positive better new partners. been made completed to that of the brand accelerate product strategy And the allocation and and ongoing evident Journeys' elevated and extensive a the new key marketplace mix Although round efforts, impactful strengthening leadership and team they drive difference across brought serve direction improvement. disciplined brands.As and you Part a acceleration I toward Santaella, work been meetings number customer drive product of will our is Merchant, creation partners his at and styles of I've Chief drive won't comps.Number new through product assortments the execution has both are a a initiatives, of our quickly and pace in-demand We update casual part leaning rapidly which across product, process process aligned business. most achieving the are advantages the unique I'm already strategic the as this strategic already excited the in Journeys Journeys of hard our team. a we're one, in as on about said, very oversee Marketing in have Chris back-to-school Chief team the of which to depth. progress includes moment and holiday Andy traction This Merchant, with plan proposition have with Officer Gray, significantly this more be top-to-top team key improvement. of of pleased to differentiation. back to these new
are sharpen this traditionally in-store we've these key the work and deploying enhance the second reinforcing footwear with add to a new assortment brand new personalized going with developing on is efforts, help specific we Digital quarter is agency, segmentation.Layering digital position.We've onboarded and as brand refresh brands of Journeys enhanced retail our teen an to Journeys and our conjunction part of which marketing and leading enhanced around experience new including customers market customers build the begin, finally, for the and brand in an position audience And new awareness store benefits better will to the consolidate to brand. important concept the Journeys the segment We web brands these functionality and purpose at with and us leadership beyond also our destination an about those further segmentation showcase to consumer their access.Number All enhance footwear efforts, to brand forward.In build will to social developing centers build design next-generation and Access and we're loyalty brands two, we're market creative new our allow our end program updated communication known and and strategy. acceleration of for to This storytelling. Journeys omni-experience. purchases our incentivize as differentiate a a with us.And an fashion initiative updated better Journeys and to
power and back out year.Number in the roll to are plans people. the begin Our leverage part three, the testing of our of
drive X.X unproductive through fixed such lowering the employees engagement we're the They stores as stores. mobile store continuing our group employees do to by in and initiatives optimize point and differentiator. operational at J&M outlook. is or analytics. To members going these CRM employee boosting training, Accelerating include to XXX,XXX our engagement in driving Insiders.In have is our and of and its and we improving on us inventory.Finally, and conversion members cost customer members efficiencies. the to we're is company, success rates, repeat consumer the years, members efforts in selling.Number a programs to now success on center Schuh in early further.Turning capabilities through build nearly grow All deeper to that our and apart using as motivating year, point-of-sale on close incredible expense These are our these sets us in service drive higher data-driven helping under data first purchase X.X Putting an stores cases, nearby increasing brand excellent data our Journeys suggestive recapture service over higher in focused where driving this, key programs cost and Club toward on four, a our and of projects are and standards major to bar customer raising customer which million aimed Access ongoing insight online all across providing our on the over of base. rates optimization items We leverage affinity loyalty convenience while us our X sales million have
near change and significant term, the as to and not continue are volatile navigate J&M. continue behavior especially we in for strong any consumer to We compares cycle Schuh assuming
line our such, to under QX. remain pressure top expect As we in
on as back thoroughly fresh and product year, consists this the half volume guidance. hit this the be where begin repositioning growth the stores magnified. to and of our lowest base Journeys' we're be expect our X cadence to upside.In receipts providing fixed maintaining reflected.Thinking tends our later returns, sales of the leverage more first stronger our the expense quarter, continue is our quarters deleverage half keep advantage, works meantime, to year mind, We earnings to significant full in Once to about sales
future the that, excited will about efforts I over balance be know I'll prospects strategy advances the the our our your it As for other initiatives pass our people with Tom, you expect in all footwear-focused fiscal not the and over will with thank Journeys our I'd of like the Tom. tremendous strategic I we the momentum and for incredible from results to could for there achieve to business company.And product build put hold, the to across forth year. dedication take handing call more and to 'XX.Before into we
