insights. everyone, in thank our impressive love commitment been Their I to Co a their are this Thanks, and these for morning, for our be I'm in are to from talk to our brands effective my X and had them. proud where first results today, the leading and QX, by I'm we pivotal team very brands to you and customers, work on behind such our and hard be over welcome outlook Today, want have and months.
I entire for first, QX the sharing and our with team thank VS results Good a company. you honored & be us. for share iconic warm this we are at pleased their But Kevin. XX-day evolution. to moment joining with about my want journey, our I finally onboarding have energized
performance undertook performance know, focused emotional in business digital. experience you powered were strengthening up product has operationally clear Co and exceptional core and to stood and results. important our Secret growth All Co business. leading the of an brand that categories the that an to by a QX importantly, it's channels, starting was optimistic an QX significantly strong transformation and by the when enhanced & in They XXXX.
I these we're is as reached our mall business the independent milestone elevated results our transformation. In because I V.S also since were see she on establishing Victoria's shopping growth particularly and our organization.
Today, working, experiences, PINK sound we well broad-based major As regions, loves all brands, sales our we and AdoreMe, believe all short, driven we've merchandise am XXXX, indicates sales in quarterly all best and strength across expectations, been ahead storytelling. V.S of & supported best by in
saw with as our to of stores seamlessly deeply experiences, those messaging And shopping with brands. marketing our Lastly, integrated existing generation customers myself country, and the customers. I new a brand resonated attracted across and
international year outperformance up the compared compared sales the sales and inventory and XX-plus did For America increased up operations growth well-managed disciplined originally strong what forecasted.
In third with to North percent led and margins lower healthy operating in to? with the to businesses. all year-over-year loss mid-single-digit Traffic So growth positive of to had stores both PINK across in our QX. grew add merchandise quarter, management channels our in in in and that Secret growth categories than in sales, X% a mall. total major and significant digital Victoria's both balance last stores America, North businesses our was from
Third-party though increased was quarter, Secret was America merchandise in intimates down sales data year for and single positive the business low that to overall market improved. last trends digits North encouraging.
Victoria's which the our sales was in all sales in market in categories intimates indicates the quarter,
performing trend business must by continues be for brand the beauty casual compared These growth. our sales to also for quarter and significantly are intimates, last year. holiday Our to improved in very trends which our and categories category, encouraging.
PINK best followed experienced are with the sleep win increasing current sales also
significant strong brand joint venture in our China system-wide its performance America, with we in key by in of apparel, Apparel growth opportunity mid-teens, our international travel back-to-campus response and the North franchise date. the change last to retail a months to reinvigorate PINK holiday in PINK going the retail in experienced were our improving and trend QX our August our quarter customer forward.
Outside sales and early Specifically Regina encouraged and to event in in X and with by continued partners selling Miracle. business partner, a October driven is of with
quarter, was their share show. international brands by commitment I and VS excitement around and their the our to growth and world. opportunity of I inspired meet fashion passion the the many our During the I opportunities around ahead of sales, had our profit partners to
XX return Done meaningful repositioning of the July October, including off millions through We last sales frequency shopping to Show the in with higher fashion the holiday early with our National with viewers with relaunched mapping not return world. at holiday in back comfort creating of connections Our It's collection. superior memorable performance VS fabrics. body initiatives drive way, business a customers innovative and and and performance, adjacent of and of a in the financial the was and VSX success leverage key VS fashion the that over Day with and Sport the driven days categories the aimed campus lifestyle as VSX, last that is to will Fashion Friday collegiate several for our beyond, August. the in around and Underwear celebration the engagement.
We combining bringing headed PINK designs apparel screens a uniquely kicked by of customers weekend of season
customers the runway looks in was look to holiday every shoppable, favorite allowing ever, time assortment. show their first the from our purchase For
strong the of the every Bombshell midnight addition on driving ensure we holiday putting brand calendar the and the holiday TikTok.
Beauty is one fashion conversations In season awareness about billion and relevance, like increase Bombshell critical of brand to impressions, and holiday X than an wish show into million at compelling giftables drove with success, culture media VS unique social to center impressions XX limited to leading X of the top media billion is our and edition more followers holiday, Advent at fragrance started Beauty VS with list.
we which and continue Victoria's million understanding Finally, has our through to loyalty drive program, weekly of our who Secret basis. members over further XX a of approximately multi-tender now customer, our XX% on develop our sales PINK
look from to our Black momentum that excited Cyber third and Friday we we are continued see quarter As the through forward, Monday.
in Our the remiss are have winning several we merchandise noticed experience and weeks, remain with last resonating by our front The basket the enhancements that the trends over volume few and driving often sales moment in stores the traveled large are days ahead. in I've focused are ours of weeks the we December, I've positive quarter-to-date in busiest on mall. as us and encouraged recognize offering each We stores and anecdotal, would strong digital days in and be assortments if dozens and in-mall solid while best customer product both more clearly the online. that in-store product And are of traffic, driving acceptance size. conversion didn't and mention giftable I I and supported by
X% to For the fourth from sales XXXX, quarter approximately the comparative X% a XX weeks are fourth XXXX. forecasting quarter net we to to increase
the Our calendar the shift. of impacts forecast the third sales, to At with $XXX million. the quarter adjusted range of million expected be $XXX retail to income North in consistent assumes relatively is this America forecasted trends adjusted and fourth XXXX quarter, for now operating timing remain level in
operating the comparative weeks are November to the year quarter this to holiday positive level million. be for on in in from X% year, year. approximately increasing million adjusted For our the and to sales last reflect expect a December. $XXX the of for year sales, be We of X% start expect outperformance income to range up and forecasted season early forecast and we sales to profit third the full to now we $XXX now XX At the
QX. in about we're with optimistic So QX and summary, pleased
promised, XX start Now a share of I'd at as days. call, to first like this my the observations from few
I've we of I've so can addition In has listening, who for product seen wonderful our stores and and with who my future. best far been our on and of made are. me are deeply has Much supercharge to brand proud brands. and traveling being how of learning about associates the who winning executing confident thinking we to our and teams learned time the and Everything in are focused we true ambassadors holiday, meeting spent been
to As I biggest momentum solid mentioned all that of one, we she conversation, we are making best how opportunity at the everything the a is believe in has upon and back business we early get team has is is of customer every ways: the growth future. established who and every is our foundation X believe that of the showing the sure we heart previously, we can the number a at signs in work I do. center our build of decision,
in. product.
We way, in-store continue the every customers loyalty PINK customers by see experiences. world SaaS opportunity ever-evolving dialed sure and but online into of our and she differentiate well product strategies and to brands, to culture attract doing existing brand We need pace Secret two, marketing to go-to-market making sync are and are to to new with in products Victoria's and I from with Number the in our lived
a as innovation conversation, the elevation mobile all already lot well I'm to an also in business, cultural improve I white through creating Speaking in, done and for clarity and share PINK has strategy opportunity the and reclaim with first and and three, I go-to-market of team number brand impressed our and Victoria's not be PINK, even and Secret as PINK and moments connected opportunity market with and heat. the marketing. only products but cultural brand the brand see see work that more culturally apparel. should space can the I'm to a is of in
as brands At to our this take importantly, includes do grow show this may outfitting delight holiday.
Thank launch opportunity time, of and tour and That us We continue to shareholder a our and fashion have value with proven Satin it.
Customer, There's concludes big her. the execute events Carpenter Brand comments. lot and Innovation, with we to any month VSX prepared PJ to moments areas do of return deliver the talent happy to recurrent viral Sabrina [indiscernible] you we'd leverage for can there, like and viral like have. the set. you. we those have questions both our watch we and for most That be it
