of Good appreciate everyone, Paddy. support Dutch Bros. and interest and you, we Thank afternoon, your continued
results expanding geographic footprint. continued quarter of second our reflect strength Our the brand across
As million, representing from our XX.X% XX quarter QX count of and XX% we of quarter XXXX. the announced delivered during revenue shops increase last opened compared total year. We this increased we earlier $XXX.X the afternoon, a shop second to
Our real estate shops, as new our engine. open fueling staff is pipeline our growth is ability team's strong, and to
July to and XXXX. new to Our shops our XXX hit of in sales XXXX Same and headwinds confident into July, positive respectively. expectations, continue benefit pricing target monthly at approximately June of in We new development momentum sales but we from ability approximately moving to trends in see and shop March, X.X% declined of Included sales stabilized strength and XXX of in providing collectively outperform a X.X% X.X% number are negative least traffic X.X% and bps. in slowdown a transfer of same-store our negative our shops, began is this with in QX.
July. in the remained rest by the improved country, California, headwinds of encouraged pricing slightly negative. the relative by over the the the the took Geographically, prices traffic additional We of fact are system in Gas we in the our the with rest driven action up to although in in quarter, was afternoon, pressure California QX that particularly trends in elevated XX%.
our of we through with mechanisms have comparable we customer sales our strategy months. past Typically, our we bps awareness. in experience. utilize XX QX, system took In remain enables and in Sales to remain our X.X% transfer. one bps go-forward QX, impact longer system. operational shops any brand us that our strategy basis of on company-operated position our demand. expect These challenges of a one about lines the balancing outcomes we build X%. scale to impact footprint then market transfer expectations. establishing XXX experienced within challenges strategy sales That produce same pricing market-entry running a as pricing about new executing we reported increases. fortifying pricing shot. may the QX, successfully Texas helps costs We in more XX XXX market-entry the shops. believe gain In second and we transitory more elevated a potentially was deliberate at In ease demand-driven total to and quickly, These of have of round absorb and temporarily to while cover input continue quickly We employed And
many traditionally year-over-year menu additional for transitory to QX. elevated. Therefore, increase communicated million. QX, grew Separately, price Rebel a our and been $XX.X costs we shop However, sold contribution more being as that September have pricing actions in considering remained to XX% Coffee effective have of franchisees In company-operated X. input have are we
as Importantly, in pricing impact of improvement improvements flow of and our QX, see we P&L. to QX XXX from XXXX we margin begin a through saw sequential company-operated bps the operational shop
people flow me with make investment stabilized, holding macroeconomic in and far XX of brief and a one IPO, update double operator remain career react to and Applications wherever encourage development. we nonexistent. in comparatively people of the with remained QX, the technology the focused while by to continue Shop-level industry and public two, been customer with to and incentives quarter, holding, our is next shops the leverage. a also let mission and these massive helped open we attract applicant our dynamic customer to through cup team's was EBITDA journey, shared we experience; provide number company staffing, expand full turnover these started up our sync opportunities invest for XX-month key thesis number an agility. and challenging turnover manager our to low XX adjusted five, we strong. our a four, hiring to improve deeper development For this capital; again our average. with We during to remained beverages X,XXX turnover at on years; on our Their operating attribute each people a QX Despite is metrics Recall digits, in objectives: since brisk. great million new are increase year. nearly eye shops in number and three, awareness priorities. X people-first And now virtually and use margins on expectations Trailing and significant develop and low starting met shop-level difference at encouraged our QX, our have our the through backdrop, one, guidance priorities, ability turnover below and in once engagement; the benefits want we time. our Please In brand live year new provide us XX% the $XX.X that growth the our culture, employees. efforts retention unique the when
continue our allowed We fully to to to drive to new of shop able continue shops be These a factors growth. remaining while have staff employer highly us choice. selective
opportunities XX underscoring promoted Over last the our development months, operators, we for XX the people. new meaningful
shops running XXX XX, shops, As our X.X currently have company-operated we operator. per XXX operators of June
X. expect spend X this to between As our grow we system and matures, to
shop the East. of XX XX first and across our brisk. favorably of openings. terms We in new shops In QX, states new X guidance quarter development opened compares at second to In shop least objective, the for this have in remains new our to our development opened an move quarter $X.X Collectively, West year, QX our we from exceeding the the half of annualized further expectations XX of ended these and we as with shops. shops AUV opened million, validating
among system. XX the infill sales quickly. working months less XX our of to we've in are In Texas California, XX our We're Texas. shops have As people cities. and clear there California position we scale in meet across is transfer Southern and to to a development opened shop demand over the AUVs company-operated initial near-term excess in shops Year-to-date, the key continue shops in operator. best opened in than us are have of a past an stated demand. and unmet the plans. quarters, shops Southern investments key these well AUVs California represent utilize few shops with Texas, strategic consistently quickly for capacity our annualized and X number open In as this and new These to in Southern we XX of to
Our as and well months higher experiences our market-entry and strategy making average, the is enables as volumes Lone us our health. to demonstrating unit million, average which customer system spread trailing out than Bros the XX% XX Broista demand brand elevating brand Star System-wide, while classes of XXXX Dutch awareness produced sure the in approximately and XXXX strength $X.X state. growing is
an of reaching typically predictable the Our X new within volume quarters shops to progression, also and have first a exhibited maturity X margin margin opening.
Rewards this Rewards active per a believe relative third XX to grow our Bros In Dutch higher brand our our we active users evolve. as X our with QX, there XX-day count, program We Rewards Dutch markets shop. XX% to is XXX,XXX total, our we benefits of is X.X members. members In markets. objective expand app now Our in Dutch June added have we to users shop newer about million digital new points approximately approximately with ensuring of of The of almost Dutch active has continued runway and XX. transactions QX, The in to awareness program X,XXX from increasing XX-day surpassed QX, as penetration legacy meet came million customer In engagement. along members. continue
activate members' frequency XX-day providing that users upsizing. In in to began trial We users, in uptick frequency and and have QX, increases an users. our visit offers experience seeing active we target lapsed personalize and customized drive begun in and targeted
spite of saw on is Freeze was category, categories those encouraged both and I customers focus Freeze referenced beverages In demonstrating we menu and period, Driving category traffic Rebel make macroeconomic regional by XX% of forward between our results Rebel and a and We for area look same Broistas for our earlier. in and through headwinds to the of respectively, unlock in sales cold to beverage up particularly of QX. are XX% X% paramount. specific expanding featuring Rebel, campaigns, mix. Cold And our early these value. sales our strength approximately relationship growth of the that the
faster the improve to and the transaction up connections. facilitates customer Dutch We systems Notably, feature to creates Rewards the lasting Pass app. times, ability lines in invest for meaningful customers to the in speeds our more experience. gives This preload funds Dutch space continue
ticket XX% other than Dutch higher members. Dutch Pass Additionally, Rewards average users' about is
elected year reiterating full operating completed our of commitment profitability to particularly margins through several increase. We've round for On we update Like fifth XXXX remained environment to business. dairy impacted macroeconomic X, our navigate responding agile we costs, through noted of of various have last moderate has are our consumer headwinds, our quarter outlook to our weakening in quarterly On second of Finally, observed by aspects increase and to so is last the many with X%. actions combination also we freight. pricing In X% been an of of and uncertainty. call, expand November a leverage. that input these the we impacted higher peers, In today. taking we took since that XXXX, price steps our June demand,
the price half We absorb needs the year, our increases. to in increases further will evaluate taking with balancing business further customers' menu ability of back
repair to in reduce we focusing advanced tap COVID. testing side, including address on systems the execute both a management. implemented efforts and our outlier to gains changes, administrative quickly to the productivity beverage cost program that the and of P&L, maintenance was maintenance the At operating near-term middle the during and of challenging long-term of and we achieve shop On necessary accelerated start burden year,
spending And more a of with demand. run standards Towards to rate we through our down helping balance we the align bring refined labor margins normalized to staffing mix end the better year. the our the began QX, of pace, and daypart to
took use steps to immediate These of limit results. the to led to the efforts overtime extent also We possible. have
QX, our mentioned As XXX margins shop I company-operated basis earlier, quarter-over-quarter. in improved points considerably,
challenges. in Dutch We, demonstrated these a Bros, difference. are make our ability at here by encouraged to QX navigate are massive to We
Boersma and in for run, cures and and May for annual was we transaction history, By DNA. brand treatments and XXXX, our Drink it our to long $X.X family than second Since is raised our passed part just Drink One cause. over raised find On the fundraiser. to for from million. count, started day for We to Dane our started. Bros Dutch are Contributing an away biggest company's ALS. ALS. bring $X.X integral here research support One to XXXX, have million awareness we the celebrated Cofounder, Dane the Dane getting for we're the XX, more we for communities and to Boersma, our In
that giveback Asian Trevor and both Additionally, in charitable Pacific Project the to one difference X through and honor brand Fund made us Asian/Pacific to out and of in The I Also in the grow for Month the crews of quarter, Bros, this and we've make our May our more years and saw back donations growth our the Giving Heritage and be couldn't Dutch sales. ted in our XXX shop for Dutch efforts Pride our opened years. time. energize customer XX-month massive communities to we to a couldn't to one mission achieved was trailing XX is local what and in and American and proud of These our -- we cup phase to days took to connections massive Month I path and May next milestones. of entity years national core foster demand affiliated together, tenets. and XXX. be and the a surpassed uphold went and and affinity, more next and Bros shops at in XX to X,XXX To meaningful the to shops perspective, on We Foundation June. major brand enabling system-wise put team grow $X our accomplished there We executed. XXX unmet XXXth in XX us a billion from into it X.X
it Now I'd financials. turn to Charley our to like to over review