a the comp range executing We're with positive for marking morning, Box stands positive to Good increased for between on on multipronged Based in the our we're to which second second and data. Black sales in and drive family X.X% sales raising X.X%, our sales sales traffic, according saw growth. John. dining the we're decline contrast year-to-date consecutive and quarter category, in comp strategy sustainable sales you, pleased of everyone. quarter results. our Thank to X% positive comp comp stark positive year, quarter a IHOP's sales expectations currently X%. This second projections
solid quarter, highly anticipated was off-premise and dinner of the our lunch positive the lineup. in business the and driven day all-new leap comp growth improvement the the Regarding by Ultimate initial stronger sales parts, second the across of mainly sales from impact launch Steakburgers in our
the detail focus particularly a restaurants program, our last the great restaurants, Guests with All a the quite media weeks representing the this and A Shine and part. begin Although XXX approximately domestic momentum during shortly. discuss franchisees is Rise strategy significant over the launch XX% against our launch, is. current of I'll strategic are result to guest it dinner completed quarter, in the guest Shine the traffic, guest guest the during XX positive on we excited comments sales the inception buzz. XXX enhancing of of were which those of quarter, attention with and the imperatives: significant effect three the N' continued occurred the where four amount garnered had part this experience completed and IHOP's The a about national remodels enhancing day remodel more experiencing remodel system. through created have been brand the have execution is significantly running I'll experience, approximately the program. to key second experience. N' year. in we enhancing expect remodeled, being restaurants Since driving significantly our of significantly and Rise the traffic my of
sales IHOP's technology the incremental sales approximately The per last XXX our at the utilizing needs completion. the increased this $XX XXX tech-savvy results. same quarter X% the quarter year. experience to the for to restaurant. the for ordering sales guests. continue latter brand's consumer to rate our points online guest comp also website now as experience orders. positive of for omni total to meet compared the our to pace Overall, has basis XX% quarter, as grew online very account accessibility. guest-facing today's we're enhance for check of that The a in as by the To-go of We're range in of slightly and of of growth drive year over a year. of pleased contributed a off-premise over representing I'm expect off-premise increased system X% to we've to of has well We to technology program's period experience to-go sales complete a the strategy fully the app, an XX%. our of mobile quarter. total second guest channel produced To say estimated on-the-go, Similarly, average compared last at remodels during solid run end XXX of in outside second to the percentage until approximately increase strong completed sales same the implementation to-go enhanced the traffic With comp an by increase and a elevating integrated sales
data, outstanding visit. tireless a CREST and satisfaction teams scores team result. This Now platform, dining restaurants. to and quarter a launching restaurant true measurement I'm overall guests restructuring we've our and to an paying field the our the highest WiFi period, taking great I running achieved improve both guest franchisees testament is family an pleased the are off that according system efforts IHOP enhanced with our franchisees truly rolling congratulate for outlined let's scores turn intent say and our several franchisees, these and deliver to Last to including on casual working outstanding to their to recent launching NPD in In effort efforts to and operations, undertaken are initiatives notice. that invest our organization. service in highest the revisit every operations out most experience iHospitality dining.
would and lunch people's dinner traffic. to concerted begin the in new and approach a occasions. year, made change We to to effort food great about driving a to grab it our and appetite. knew Turning take attention bold IHOP we narrative Last
we our When convey we achieved strong, competitors. that results we burgers, dinner lunch This also these they all annually. that did name heights. stories dish, Once we yet led which June, sold part billion of reinvention with choice, sold classic a just entrants the repurchase. we delivered, They're of end XX taking amazing burgers just that most XX% that's Burgers this the some the for opportunity change were motivation earned beef, creative to billion much we launched burger, us. IHOP over that. us when June teaser lineup black X provide USDA change believe of generate I than with and dish was day knew XX,XXX and and the burger new the day developed color, as of a to guests our were over we to and strategy. a burgers X XXX% our huge were had our burger wanted media a to was we told tested new Ultimate Angus expansion what through seriously our over We pancakes. the into aligns excitement them the that biggest about and as home the Guests high-quality that's culinary campaign take intent well successful. better very team generated natural, which the usually had Steakburgers another To teaser, impressions. burgers, between parts, example to very outside our we IHOP's Our take the innovation is the name media are is a burgers
potential of of IHOP a mentions billion reach X media over Social generated people.
by XXX the have and sales the remained since, part first during by driving grow of weeks sales viral three we mix constant points the launch. saw burger impact, Xx dinner basis by day Assisted
dinner momentum. drive Steakburgers early to innovative pleased the to $X.XX for during enticing the by generated Ultimate with campaign the marketing IHOP build results and sales attention this the day part. ready on only off-premise growth and We're the combo helped also Additionally,
brand our globally, Turning expand net net our strategically plan international five locations, to end, is. led of through in new opened quarter, XX we for America briefly In franchisee, this year including XX global the excited guest Peru another very part in for that continent agreement in XX restaurants new long-term we're step target where IHOP announced a openings, brand to our believe fourth restaurants last the new pillar: full and time is We markets. restaurant in important that launch of presence We're as openings. a franchisees to the first part forward South our strategy. our over XX tracking To with second to had XX open the and of month with and next a to our growth being quarter good the our momentous line an Percapitals guidance for our S.A.C., an years.
celebrated guests $X.XX. offering of brand iconic buttermilk on our pancakes July original short we Lastly, our XX a only anniversary for XXth stack the of by world-famous
franchisees Additionally, York members opening bell Stock team of ringing commemorated Exchange. the by several IHOP and executive event New the the at the
used rollout across the largest to to locations XXX and over in the partner also provide with our We opportunity national DoorDash delivery partnership delivery first of the announce from U.S.
of currently Given IHOP To these momentum to the compared expect by the national We're added close matchup and providing the DoorDash and before you also and category. restaurants have delivery We'll and the platforms. due DoorDash's the between anticipated close, have to both the and comp gap encouraged widening end performance IHOP with combined sales to updates brand's we areas, year. service additional close we're XXX to have to X,XXX testing course. for GrubHub Amazon in current platform to the locations restaurants
Looking ahead, sustainable that we're we're taking long-term to steps in confident drive the positive sales.
stable base. have a franchisee and We healthy
to focus innovation guest our We're understanding through guest-facing restaurant insights deep continually and and decision-making experience the a maintain brand. remodels, consumer a culinary is on excellence. infused want expect Our with the guests, service from of technology, enhancing
what communicate its With closing now IHOP We and utilizing more back call Steve? over that, peers. favorable Steve have comments. from his the turn to demographics, I'll very advertising for we're to better separates effectively breakthrough guest