third key and made quarter we have Thanks, sector. against the initiatives progress performance look and Scott, morning, our everyone. the on good challenging I QSR backdrop the for sharing forward to
that, do onions I E.coli slivered the address to Before related states. handful want cases I U.S. a recent in to of
be it appears know the and an of on development, which didn't it's numbers, your contained certainly many While affect is I QX important situation to minds. though
we've industry For occurred safety more The Nothing than our proud than important us McDonald's more health U.S. food years, the commitment last leadership our XX issue been in and public has this is with been serious to customers, of McDonald's over safety years the associated XX uncompromising. of to area. ago. in
have our for hearing our deepest entire deeply is the us. customers sympathies, committed and customers are behalf for we this cases the wrenching has we of been right. On are E.coli of system, to our and concerning, experienced. spate sincere recent making sorry has how reports offer The this and impacted We what of
first facility values identified understand one the are at source will McDonald's our CDC onions supplier. has One our is contamination. to this that situation. us been we Colorado onions We were quickly right indefinitely. as chain. them has do the link Farms health of cases and to and We swiftly able After that investigation, from Farms guide we be Taylor the slivered the informed the to of the sourcing removed address thing, core from supply facility our onions facility of Taylor from authorities Springs likely from our stopped from slivered
Importantly, the our further not as patties the no the on did samples that our detect beef from Colorado of This ruled Department test. patties Agriculture confirmed investigation source. Pounder to E.coli Quarter in they and of supports restaurants out that Sunday have plans
Quarter new areas, confident this the on resume information, of Sunday, Pounders we coming Quarter Based in and all patties the our to can in week. expect we we the the On impacted we beef U.S. restaurants supply producing of suppliers Pounders beef are a are return in that fresh sale to announced menus.
We unwavering and are safety stringent also proud for means thing openly commitment to food safety procedures. Doing of our right franchisees' our transparently. communicating the and food executing
Joe with will sharing Joe wind to so begins to the are and continue system of we has President, U.S. Our actions investigation regularly updates do taking, the Erlinger, as been the down.
at said that. our on I never We'll As compromise outset, safely top serving customers priority. the is
that McDonald's. in the this to confident of I'm want health their thank remain be I at partnership. for contained, the I strong appears authorities relieved and situation safety to eating
often. at choosing in traffic call, performance QSR to category, our markets update and the QX. in more shared home Let's of in slowed last markets especially we industry had sector major declines On to turn that low-income with in many on our now several consumers, the our the meaningfully were eat those
this environment in year the reflecting has challenges. anticipated so far industry-wide pressured, QSR And of a remained our trend while third we short quarter. This fallen has our challenging expectations. in performance continued traffic XXXX,
in are engagement which the guided U.S., the many strong still which progress the impact market we share our which brand innovation, fundamental platforms, factors excited customers industry traction our within the and Arches there value core marketing is the Accelerating menu While the control higher-margin third items. strong prowess performance has seeing, quarter promise: food; tasting great consistent our to of that are with by that by in especially signs included more to slowed, recognize strategy. QSR McDonald's we compelling drove We're and encouraged on
We about value we with to gap of as urgency shrunk. leader response, our value major leadership but our have partnership offerings versus in markets. value key In moved us with franchisees before have our the customers has in most our improve spoken our recognizing competitors, our
that Some in providing in EUR U.K. are pointed customers X France, And in GBP Meals we're quarter through launched for X Happy at just the Canada, examples value $X. starting our price have X the the to coffee in
they to sustainable strategies count designed we're market can are our increased employing together talent-led to and with affordability everyday to work And on, that growth customers share. provide generate guest simple
value we both said bundles and at meal before, we entry-level view affordable items including As as have good price points.
compelling Affordable Everyday including and McDonald's, beef chicken menus, markets. price or Price in EDAP, we our define sandwich an points, platform of EDAP generally all priced a At items options. offering means assortment entry-level with breakfast, at as This
our points. customers pair price platforms affordable with EDAP meals with meal to at entry-level will provide We bundles strong
Blending allows and meal under customers. and recognition and our EDAP us in affinity branded build with a to bundles platform invest value
years. remain environment and conversations as our Change top thinking they're to we've we're continue around markets and platform branded we at in over with Saver So affordability affordable able and on of food, been which the monitor an U.K. option the of mind, will our to the Australia like forefront to capitalize why is for the about when in world customers. Value the for listen XX equities Loose
a We great where average quarter effects have MCD check. driven that's value pillar and segue affordability driving see and we a belief our we've promotions and delivering positive traffic the markets growth the the compounding full our about quarter our on between effect work growing into value offerings spoke this last business, margin in halo that across will
Collector's the we markets, Recently, giving can campaign full check, XX back traffic our they with that brought a all most our some into of hold memory Running loved keepsakes drove their in fans in core equities Edition which high over a featured twist, the and launched hands. campaign, dayparts across margin restaurants.
menu flexibility keeping the customers while our maximize ways. and Deal. Edition especially campaign attention reason U.S., while customers fans ran the cultural giving drove promotion Meal simple Collector's captured the our core to ensuring The scale to and purchase our to in fans' unexpected restaurants, the connect more where and relevance items. $X local Edition Collector's of in power global alongside brand, operations
Way Grimace McDonald's in proof the hours excellence starting for winning into and of we Shake we market in our world-class for harder maximize work XX Similarly, creative leaned sellout markets, formula have UK&I our is U.S. can that market. promotion creative a scale near into the by tapping and across share The us. One impact when U.K.'s ideas
at innovation core by listening ideas Grimace the marketing Australia fresh suit world-famous also both to offerings And the our under and same followed Meal. working and is Grimace investing our with formula, beginning of October in Shake customers, across the that menu that Grimace pairing as bringing with down well.
much that's the beef to massive of share. growth. category and significant room There growing to of working us twice the grow our take we're a length chicken at regarding We potential And the its of moment size and have worldwide is faster. for spoken meet advantage as
the majority quarter to with continued this strong share. growing of progress see have We markets largest our
the at the the an menu And across is across to our Chicken U.S. with end Big years, equity scale of The margin by of month of exciting track XX Chicken XXXX time, to has in markets expected the markets in Sandwich took available full Mac. over step markets the nearly on evolve our plan be the offerings the limited by that beginning proven that successful XXXX. McCrispy to a offering prior end with McCrispy is the their all several
larger with Chicken results now Big to offering, menu only Canada, We're Germany encouraged markets. of of isn't sizable the in accelerating focus our Portugal, we'll opportunity And delivering. deploy international the Arch, taste plans. work faster Big X universal in appeal the our burger listening international the Big across and Arch we're that success And shows pilot, with The more Arch into to partners thanks and to markets we're innovation markets, efforts. showing consumer has in by the the and franchisees pilot XXXX.
better successful with consider we are higher scores the deploy sequence we after ROA, markets the wait to our on X that or top U.S. also ROA of times. of working execution XXXX. We but Arrival, know as reducing as can with a this end helps pilot smoother customer only of rest by restaurant our in XDs, technology from crew U.S., the kitchen, drives Finally, not by satisfaction the in Ready
And by system-wide our users the billion XXXX, $X million one in with few members aim programs by to the building to end the loyalty reach years, world totaled within of sales nearly largest the a XXX just globally, in quarter well reach. in loyalty of our active
how of to know over spend We loyalty these demonstrate adoption, customers we visit markets to by increase the as the the employing getting and smarter closer and frequency are strategy. a continue we multichannel We drive from customer time.
I our to outstanding ability and we are bright have our the share clear see over know in customers. more gains, that challenges long Accelerating is but for external right strategy confident We very the to work term. and we growth to the guest spots growth our the continued the indications grow Despite in strategy count-led execution deliver and sustain execution performance facing, Arches we do our business market to are am
to over Now I'll turn it Ian.