joining our SleepIQ Good afternoon, and year-end thank you was earnings call. everyone, My XX XXXX for Score night. last
consumer costs us quarter. to allowed demand our industry, progress to reduced and the the challenging fourth the environment While for took make remains demand swift actions improve we in important
our operating last restructuring transform to quarter. to broad-based you actions resilience continuing are with the our discussed We model improve financial we through
mattress for and are industry accelerating the strengthen as As our we balance poised structure improves. streamline demand environment we our growth cost sheet,
lead remains transformation. opportunity this long-term through our intact as we Importantly,
repositioning paying macroeconomic focus business, and I'll which the Competing for industry call, restoring comments our the effectively, down are: imperatives X environment, observations debt. on on today's margins, start some in performance profit During our then strategic my with and
XXXX results Following on details our financial XXXX my remarks, outlook. Francis will and provide further
interest our during for the category. challenges consumer pressure of new quarter, we low slower Many last continued discussed sentiment, fourth elevated in demand call macroeconomic the rates and to persisted purchases our home
purchasing from Additionally, units that its peak. XX% below in down than their downward We estimate consumer trend. XXXX XXXX power levels XXXX more mattress continues and were steady
also experienced Per the on XXXX-XXXX lows, mattress approaching we levels historic that is environment although recession. capita nearing may seeing the recession. stabilize And coming mattresses the historic some spending since in the not industry great are consumer year, in remains a indications
for and continue though highly drive quarter, Considerations are that like disruptive to which industry. in results price This reduction weigh challenging environment decisions, demand events expectations. perceived purchasing cost and the consumer external to our outperformed fourth to demand our and value the mattress factors remain responsive slightly financial on we continued
with digits. the year, the For XX% $XXX million demand sales net quarter, fourth from were down prior low single down of
and per scrutiny night full media year, our and partners promoting We media mix the and conversion. increase temperature, your With sales improve media the and dollar in first consideration value single For backdrop, media and messages $X.XX to demand and our our differentiated budget. this of optimize strengthen benefits with positioning, in our the sleep billion, to adjustable on year-over-year we traffic consumers' down actions value high strategic best purchase, price with our of were digits. emphasize prioritize reflighted focus renegotiated several spent, We sharpened actions a net executed is heightened ROI. resulting our marketing every of for QX, firmness to to improved and XX% imperative. decline which impressions we every competitive every of Against her
on today's smart selling adjustable communicating with our acutely consumer basis. of This is and focus smart to process focused beds strategy approach before on promotional resonating benefits first the value. who our refined is We additional
Our allows our coordinate in to in-store time. to us online and close vertical customer experience model adjust real marketing and integrated and strategy the stay their
brand also with awareness partnership We greater through the our drove NFL.
Choose consideration with approximately the fans Why of represent campaign half Our Sleep NFL Number purchase Chase, and increased Smart U.S. population. who Jefferson featuring Bed Justin Ja'Marr
these Since demand improved our low in year-over-year a a with quarter the to single-digit fourth in actions, double-digit implementing trajectory significantly decline QX. compared decline
in We we also of time demand quarter the in quarter. we expect on drove third the the this that unit a quarter positive growth demand the performance, With first the outperformed for XXXX. fourth basis industry fourth since
strategic to With our are costs business we taking across our steps to margins. imperative, second restore reduce
with In change plans costs across mechanisms During the accelerate to fourth third tools the the and environment. quarter, and we we executing our demand efforts sustainable quarter, to operating contingency organization. our align the our discretionary drive softer restructuring aggressively began established
dozens opportunities. We new weekly map have streams benefits identifying with team's proud and and work continuous recognition charters, program this time and of of promote road to accountability, efforts cost in progress initiated are reduction executing validating and I'm our reporting lines as realized. energy and
R&D assets greater value innovation while COGS reduction efficiency. Cost indirect program, Broadly, spend greater into to X of efficiency. increasing leverage and reduction and such cost serve functions based capability for including to cost vendors customers, our engineering, condensing and R&D acquisition, and as through material leverage our exhaustive as streamlining we cost driving customer outsourcing costs, categories: initiatives on accelerate support fell including digital an spend reprioritize services, near-term
in team benefits operating costs quarter, the realizing more approximately by X,XXX we end fourth quarter are the reduced Together, million, restructuring than XXXX, workforce in of lower the of X% number of at which We $XX restructuring XXXX. us million fourth taken reduce enabled actions the members planned. the $X these to efforts than before our had the also expenses in to
below With million our XXXX $XXX XXXX, to expenses to we in-year million full team's full reduced cost expenses $XX reductions $XX to execution our million operating of levels. roadmap, expect year, we in the by million. $XXX million For improvement of year expect $XX and commitment the be cost to operating
with stronger cash have and As more business this flow a result we model trends industry margins as restructuring, will of efficient improve. higher a leaner,
We normalized margin XXXX, a demand low intently gross average margin rate grew rate by our points, In targeting in also gross from our we focused in sales recession. as historical while basis XX In XXX XXXX, cost improvement restoring XXs basis experienced points I environment. remain in double-digit the on approximately our expansion to a navigating earlier. are the second of mattress net gross year rate industry its the highlighted consecutive decline of initiatives we margin
liquidity at to the our in remain expect third We strategic that XXXX, paying down remain outlook steps covenants. the mattress financial our Thus, prioritize quarter amend and industry and including year of our assumption. XXXX pressure XXXX, and to Reducing for under priorities flexibility, we and debt, us continue in with working In credit bank third financial leverage group took enhancing outstanding imperative. aimed to beyond. related for reflects key the balance we our line our our financial
date have we have making actions Sleep Number durable to taken more The and are stronger, a underway business.
As this management debt. strategy we expect down free million cost $XX in additional XXXX, cash generate benefits realize intend positive million to in of to cash our $XX to to use pay and we flow
half $XX greater reduce by approximately depreciation and paying plan focus than expect generation cash capital We debt, to be our million. roughly also down we to CapEx. flow With in to significantly expenditures on XXXX
year. XXXX was challenging a
strong. by work We do. to have our long-term have transform our strategy supported remains innovation to That initiated business, opportunity said, consumer fundamental changes and more our we
linked in is data-driven Future of the Wellness getting X/X which they their highest solutions Not Sleep needs. a of take empower get threaten remains the which with have And sleep. chronic them for survey, among and the control to wellness one U.S. of indicated outcomes. of According report consumers sleep of our are McKinsey that to as enough they less the more diseases nation's unmet than health. conditions, amount one areas consumers most adults looking ranked sleep recent in CDC, usually recommended who over health priorities science-backed the many
advantages differentiated provides The customized, experience. across related and of connected positioned smart including solve foundation millions and long-term member uniquely Number bed platform, physical and our our value digital individually is purpose-driven our responsive sleep network to of proposition competitive untapped sleep team vertically operating culture continuum of care. many opportunities Sleep wellness bed wellness wellness sleepers, our and the which sleep the platform, model integrated smart smart to Our adjustable of
By smart millions adjusting our help of night. to every sleep Sleeper's beds unique needs, restful people effortlessly achieve more
bed of report from XX% sleep sleeping fact, on sleepers smart quality with bed. benefiting non-smart In compared better a
our and commoditizing share Our robust worldwide in by even of These innovative patents technology and to supported environment. empower unique is market in consolidating protect and a patents a us key assets XXX difficult a pending take market. portfolio differentiator over
element XXXX. of of at And continues loyal our to grow, our reaching is an future brand ecosystem important end of Additionally, nearly the growth. sleepers advocacy their of proprietary our $X million Smart
ecosystem. Our road within engagement innovation ongoing initiatives supports this map
integrated in XXXX, into For customer able our And loyalty example, program Smart will app. also the the we in be shop the within sleepers and rewards fourth app. Sleep to quarter, Number support
acquisition XX% lifetime monthly drives customer average value platform cost rate and sleep engagement Our for best-in-class is referrals. engagement This wellness increases digital products. through of with our lower high customer
enables transformation, growth. opportunities, culture optimize is And bed scale, ecosystem members' by and vital to our through model network. mission smart vertically a fulfillment Our successful integrated and our in are margin operating of profitable innovation factor team and our efficiency individuality business model our dedication which reinforced wellbeing with our amplified continued
improves. environment strong am are and build growth for more accelerating deliver and I business resilience sustainable as our the on shareholders. our industry a grateful work value opportunities mattress to execution meaningful We for for we team's together to prepared as capitalize
who that, and financial With Francis, details will on XXXX guidance. call over more XXXX turn to provide I'll the our results