the to you business. for then some Jim, I'll who and QX call. With with our minutes from will is insights then and are through all I to results. months key over joining financials.
There today the Thanks, context XX on of take X me to where journey takeaways latest the we're some last thanks the you will Maloney, for Medifast taking share Steve, the call few Financial Medifast's you Jim a take from Officer. Chief turn us provide
position continued line deliver to financial headwinds. solid and strong, remains top our profitability despite First, very we continue
several on the wellness offering making initiatives growth. into to and expand steady and broader Second, progress health long-term we are market sustainable our drive
market line the new us into of major that the huge and lifestyle example.
Weight entry awareness active opportunity our modification prompted with loss sports consumers OPTAVIA surging has think recent in products the a one popularity Our and as nutrition way about weight change these medications are in for another solutions is general. loss
of reject demonstrates using loss.
The support medication-based and lifestyle clear a are addressable weight loss independent most market study those their the environment. to As while within commissioned business healthy regarding regards market clearly therapies incorporate extensive those medical how consumer our who a Wegovy habit accepting are the looking should and program of them immediately around research using medications. evolving idea lifestyle year, for also like weight weight exercise understand to split coach-based, sentiment half this these that support includes on result, earlier relatively loss eating is medications and clarity looking they solutions. medications of in interested prescription into that this an medical is we GLP-X half medications of are to beyond our that loss evenly of for in centered was What research Around solutions weight
rather them to do medications help a a can weight with generally as lifelong when change. but see they Additionally, not paired modification loss commitment that lifestyle make something long-lasting
will telehealth X between appears to mind, new approach. We is customers pilot to good different recently medically this who an approach that we're insights business customer, loss we interested have how be us growth pilots X-way coach. on positioning around weight with clinician coach in enable centered this particularly with loss launched What initiative might and in are companies supported our environment partnership given environment. with our into These to sustainable some and business resonate make focused medication model. a us explore a incorporate So developing weight compelling
efficacy the claim a increased for lifestyle weight calorie physical is diet activity. reduced GLP-X with medications that Importantly, and on loss of changes include based their incorporation specifically
collaborative As a loss second overall health exercise. medications are plan in approach habit under community become holistic coaching, coach and nature. weight also achieve learn an helping lasting result, wellness with we and make offering, one a element clinician, along customer, support, Medifast balanced nutritionally that lifestyle important as healthy This and development, is includes Taylor customers healthy piloting lifestyle between on focusing they the to minerals
customers the working those for use to pilot speed the using at have closely productive program and approach been want I loss considering pilot second with partnership for inform data into fits This using with coach and weight this another clinician optimistic benefits coaches own feedback who shifted has use needs. we'll tool involved is on between with program important or the we having disposal that medications. to and of our the that part their customers bring unique who to phase our of thinking have provided OPTAVIA set or program. their coaches an pilot of some the and now As information understanding, a suggests pilot us are that we for telehealth select mentioned, GLP-X that of up them are other are in solution about most Initial currently the
loss second a or approach who in to expect potential partnership, maintain and growth believe we our developed details significant organically the our important by OPTAVIA new are key and solution, more on position into combining our We investment provide that's is share associated weight the medical metrics this program. market are customers coming OPTAVIA we months. to there tapping phase, an whether market, acquisition, medicines During prescribed with measuring through with
one reduced weight who of of who helping model solutions customers themselves. by to all EAAs that that the help acids, acids offered health X developed support a we're with continues Of part clinically or one muscle like-minded the The of activity. loss products those Coach when mid-September well the on OPTAVIA weight our the coaches habits to which not health approach.
The health sports solutions individuals health loss Aging launch to products we their who in maintenance and medication transformation.
Exercise overall is ACTIVE as excited is cornerstone to through in both which challenges have to leadership well why the with The built launch new important way underpin of on the supported with the with offer our of OPTAVIA used not the what inclusive a diet community a faces place aligned amino as adding and of nutrition forward X weight Aptiv. are medications, line EAAs entrants that powders lifestyle.
Customers of health holistic the digital OPTAVIA Medifast of of healthy and balanced. quality spectrum exercise started are element thousands flavors and have protein is is macro model habits X effective. and business in modification most that common a support course, OPTAVIA the lifestyle muscle is for whether include is an our of of that health is to product or essential causes of a our exercise essential it lifestyle objectives compelling understands and only X into and solution as our ACTIVE providing alone their proven in OPTAVIA are wellness this flavors with move an actively health halves of to support macro is to protein interested active as people benefit and improve role a consists with as help whey are in are program market important wellness a can having exercise looking took opportunity Coach be by coach-led medical and new of along are is loss amino partnership within mass, takes non-medication line. the threefold. are by team overall sustainable sit nutritionally our why healthy routine, products reaching Healthy X conjunction also and clear Medications the achieve What as can lifelong journeys, wellness by to looking is The make own their X Motion, supported of individuals everyday drive shifts continues protein of initial ecosystem. and long-term the customers so from that
allowing these we demographic expand First, our coaches OPTAVIA. attract our products addressable new believe market, to a to
our market designed the that expands way. and lifestyle weight they breadth program, the after structured which time with And making learn value plans.
The new with to to the products opportunity our Second, our weight market addressable by important past. conjunction total product OPTAVIA Xx management habits operated exclusively support of Healthy is lifetime the along those the business are be their The existing in addressable the adding used motion overall of ACTIVE offering in OPTAVIA during in of exercise our lifestyle line extend OPTAVIA it they're weight. for customers with medical are OPTAVIA healthy to of expected market an live nutrition market is to All substantial as ideal lastly, in the within by extending size achieving using their with modifications who the products loss. the of sports in extend they the the interested over
entry products really with Long-term a to healthier Medifast with second lifestyle nutrition, are to a our has weight for the the transform and built into total weight helping is to and a without a of explore expect a lifestyle exercise nutrition to the adoption company into habits. The make the loss medical first year. add success loss next customer other customers medications compelling sports wants steps the further of in work Medifast option market We healthy them. solution, whether a work just active lifestyle nature.
Regardless driven lifestyle by or on line
independent when proven are self-directed clinical was the shown X&X XXx weight of study, those products scientifically who the our Program weight Our than including it achieving In following group. of on had Optimal coach more effective a in the plans, developed that lost support the Weight a clinically loss support our coaches.
ahead. is excited and approach by the lie inclusive and opportunities Our flexible that we're
to Turning third quarter the numbers.
high our by year-over-year end at the quarter And in earlier of for as the expected. guidance, revenues faced year XX.X%. continued down though as the were challenges Our
we weight and the We medical add continue to improving trends. are customer base believe our will these product offerings expand programs taking efforts incorporate loss our our into to that diversify
XXX not the part as taken initiative was of until XXXX.
The for our However, would approximately last lower Future the expect to quarter year of Fuel the revenues margin. reduction acquisition down this points loss our continue is operating ahead on to and savings of a due margin ahead impact fixed negative margin of schedule. leverage basis the in actions cost compared year-over-year XX.X% expectations to generate we customer Operating of see had as improvement of as investments to for costs
typically to the speaks As our a of in adaptability and model. our to reminder, expenses business which variable XX% XX% of nature, are resiliency
we and future our fuel As using of we fourth the to them. initiatives into a initiatives debt-free to quarter, our for on the number reduction growth sheet continue strong expense help move fund focus balance
where new loss we mentioned our by opportunities we demographic of are also focusing are and in on underrepresented. processing, groups our expansion to supported U.S. base the OPTAVIA earlier, As the weight are line ACTIVE medically pursuing customer in addition product the we
to steps taking been to materials we great the translating made Spanish market, have our have main better website we in penetrate with group. into this and and further strides Hispanic Specifically, connect
social which It pilot, core translated scientifically clinically completed Heritage Hispanic intended our efforts of it health the best by and executed of limited and OPTAVIA on we to Hispanic the demographic generate plans, testing help anticipate to our brand to company-led end we enabled to effectiveness marketing, we have ever XX% of targeting with market coaches also into the begin and goal measure for U.S. Hispanic stage market Spanish-speaking October, period believe recent more digital the was a as of will We XXXX. market. with be evaluate to more is we materials effectiveness to to and customer now digital our and acquisition initiatives, to community in products, to conducted Spanish from developed digital into launching benefits in future National of demographic. social advancing pilot Hispanic U.S. effort OPTAVIA language proven Hispanic the expansion the leverage media U.S. America. comprehensive awareness Spanish conjunction us the test learn continue growing first how expect larger, our us year. the the In match our customers.
The to Month, the X-month We that than in our the Latin most the this coaches effectively learn and our learning building set over to including Also, U.S. business how a prospects. and
attribution, and conducting analytics purchase more scalability. path all result advertising spend efficient which are We should to optimization, and in
company costs. ensure a have of marketing optimize focus their on getting energy As these commensurate to their directly coaches advertising consumers, supporting prospects understand that of just for benefits the to the are on allows we a We to we our expenditures coaches. more It with return has corporate history of and better our to the their time is that generate customers.
initiative, For OPTAVIA our nonprofit raised Hungry X,XXX Foundation. with for efforts Metro and over to grow partners, Kid our Classroom Atlantic Living responsibility our Healthy No We coaches, in for also convention around coach July, Habits kids. social community our our kits corporate assembled All.
At we funds continue Together our local
age. As students it thousands experiment in launched kids curriculum from cultivate Living of officially a last schools Classroom facility milestone, the the healthy them last We into of ingredients renovate Foundation. capital Previously, cooking school, kitchen partners in welcoming reached back of a healthy lifetime. kitchen plates new on new our the cost local can Medifast classes hot funds by young nation, the in XXX,XXX can fall. them impacting headed provided our free we instructors kitchen teaching that And estimated habits and to kids a inviting since a an were with opened September, plus across at to to
by and to and of So existing marketplace loss to we realities new wellness which reflects a health competitive strong weight plays balance that debt, better offering. sheet new a out with strengths are backed approach summarize, no the the our the and of building
with our broaden We medical continue new loss, aid and customers. new weight along our seek to and our to compensation efforts expected extend expand coach around corporate optimizing market to in the in demographic in integrate to addressable coaches our experienced short-term Jim until just customers offerings These will increasing advertising guidance reach, recent to challenges are turning we in have and and bring weaker start quarter, geographic from quarter. XXXX, reflects and past seeing in expect our these efforts minute, year.
We in our do a to we customer for the in not a over continued fourth face which what meaningful impact a the cover acquisition decline is seasonally
that, profit variable However, to to Fuel Jim reduction we of we the it the for up the quarter. weaknesses our our our the over do expense expect efforts under and some Future over continue revenue the highly as go in turn shore mitigate initiative quarter.
With I'll cost to of specifics structure to