Our Vision and Values
RBC’s Values define what we stand for everywhere we do business. They are reflected in our behaviour and the way we build relationships and deliver value to all our stakeholders — clients, employees, shareholders, communities and others we deal with. Guided by our shared Values and united in a common purpose, we can achieve our strategic goals and accomplish great results.
We demonstrate our Vision – To be Among the World’s Most Trusted and Successful Financial Institutions - by living our Values in the decisions and actions we take every day. These five Values set the tone for our culture and unify us across geographies and businesses:
CLIENT FIRST: We will always earn the right to be our clients’ first choice.
• Put client needs above our own whatever our role, to build lasting relationships
• Listen with empathy, understand client needs to offer the right advice and solutions
• Bring the best of RBC to deliver excellent value and differentiated client experiences
COLLABORATION: We win as One RBC.
• Believe in each other and trust in teamwork and colleagues’ intentions
• Share knowledge, listen and teach to learn and achieve more together
• Look beyond ourselves to see the bigger picture for opportunities and solutions
ACCOUNTABILITY: We take ownership for personal and collective high performance.
• Be bolder, reach higher, act with courage to realize potential and make a difference
• Own it; seek out accountability and empowerment to grow and excel
• Be curious and learn continuously to build skills and careers
DIVERSITY & INCLUSION: We embrace diversity for innovation and growth.
• Speak up for inclusion and empower people to grow and achieve more
• Seek out and respect different perspectives to challenge conventional approaches
• Identify and act on the opportunities and needs that client diversity brings
INTEGRITY: We hold ourselves to the highest standards to build trust.
• Be respectful, transparent and fair in all relationships
• Stand up for what we believe; speak with candour; constructively challenge
• Build trust of clients, colleagues and community partners by listening to and understanding their interests and needs
At RBC we bring these Values to life every day — continuing to earn the trust of RBC’s clients and each other and ensuring our strong reputation for doing what’s right.
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