Exhibit 99.1 Contact: Walter Parks
Chief Financial Officer
bebe stores, inc.
(415) 715-3900 bebe stores, inc. Announces October 2004 Sales;
Same Store Sales Increase 30.6%;BRISBANE, CALIF. – November 4, 2004 – bebe stores, inc. (Nasdaq: BEBE) today reported retail sales of $35.4 million for the four-week period ended October 30, 2004, an increase of 40.5% compared to sales of $25.2 million for the four-week period ended November 1, 2003. Same store sales for the four-week period ended October 30, 2004 increased 30.6% compared to an increase of 4.9% for October 2003. For fiscal October 2005, same store sales were determined using a comparable period of 28 days. Retail sales for the year-to-date period beginning July 1, 2004 and ending October 30, 2004 were $137.7 million compared to $110.7 million for the year-to-date period beginning July 3, 2003 and ending November 1, 2003, an increase of 24.4%. Same store sales for the year-to-date period beginning July 1, 2004 and ending October 30, 2004 increased 16.6% compared to an increase of 6.3% for the year-to-date period beginning July 1, 2003 and ending October 31, 2003. bebe stores, inc. provides additional information on a recorded message. Interested parties are invited to listen to the message by calling 1-877-232-3757. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT and bebe O brand names. bebe currently operates 203 stores, of which 177 are bebe stores and 26 are BEBE SPORT stores. These stores are located in the United States and Canada. In addition, we have an online store at www.bebe.com. The statements in this news release and on our recorded message, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words “expect,” “plan,” “anticipate,” “believe” and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company’s future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, and/or other factors that may be described in the company’s annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict. _________________ |
