Exhibit 99.1 Contact: Walter Parks Chief Financial Officer bebe stores, inc. (415) 715-3900 bebe stores, inc. Announces 3 for 2 Stock Split & Quarterly DividendBRISBANE, CALIF. - November 22, 2004 - bebe stores, inc. (Nasdaq: BEBE) today announced that its Board of Directors has declared a three-for-two stock split. In connection with the stock split, each share of bebe common stock held by shareholders of record at the close of business on December 10, 2004 will be split and converted into 1.5 shares of bebe common stock. New shares will be issued by the Company’s transfer agent, Computershare, at the close of business on December 29, 2004. The Company’s common stock will begin trading on the Nasdaq National Market on a split-adjusted basis on December 30, 2004. Following the stock split, the Company will have approximately 59.7million shares outstanding, based on the number of shares outstanding as of November 19, 2004. In addition, bebe will increase its authorized number of shares of common stock from 60 million shares to 90 million shares concurrent with the stock split. All fractional shares resulting from the stock split will be repurchased by the Company at the fair market value of the Company’s common stock based on the closing sales price per share on December 10, 2004, as reported on the Nasdaq National Market System. If a shareholder is contemplating a sale of the Company’s shares between the record date and the payment date, he or she should consult a broker regarding entitlement to the split shares. The Company also announced that its Board of Directors declared bebe’s quarterly cash dividend of $0.05 per share on a pre-split basis. The dividend is payable on December 30, 2004 to shareholders of record on December 10, 2004. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, bebe O, and BEBE SPORT brand names. bebe currently operates 206 stores, of which 179 are bebe stores and 27 are BEBE SPORT stores. These stores are located in the United States, Puerto Rico, and Canada. In addition, we have an online store at www.bebe.com. _________________ |