Filed by Harrah’s Entertainment, Inc. Pursuant to Rule 425
under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12
under the Securities Exchange Act of 1934
Subject Company: Caesars Entertainment, Inc.
Commission File No.: 001-14573
This filing relates to a proposed acquisition (the “Acquisition”) by Harrah’s Entertainment, Inc. (“Harrah’s”) of Caesars Entertainment, Inc. (“Caesars”) pursuant to the terms of an Agreement and Plan of Merger, dated as of July 14, 2004 (the “Merger Agreement”), by and among Harrah’s, Harrah’s Operating Company, Inc. and Caesars. The Merger Agreement is on file with the Securities and Exchange Commission (the “SEC”) as an exhibit to the Current Report on Form 8-K filed by Harrah’s on July 15, 2004, and is incorporated by reference into this filing.
The following is a series of slides that were presented by Harrah’s at RBS Gaming Day hosted by the Royal Bank of Scotland in the United Kingdom on December 16, 2004:
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[Harrah’s LOGO]
RBS Gaming Day
Charles L. Atwood
Chief Financial Officer
December 16, 2004
Agenda
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• CZR Acquisition
• UK Development Opportunities
Clear Vision: Leading Distributor of Gaming
[GRAPHIC]
Key Statistics
• 5 Brands — Harrah’s, Rio, Horseshoe, Showboat, and Harveys
• 28 Properties
• $4.3B in revenue (2003)
• $1.1B in EBITDA (2003)
• Over $1.3 billion in cross-market play (2003)
HET Capabilities Enhance Loyalty
Operational Analysis
Cross-market Marketing and Accounting
Total Rewards
Decision Science
Tiered Card
Revenue Management
Staffing Optimization
Procurement
Increased Share of Customer Budget
[CHART]
HET is a Leader in Responsible Gaming
• Our business is governed by a Code of Commitment
• We have a commitment to our guests to promote responsible gaming …
• We do not cash welfare or unemployment checks
• We honor customer requests to be barred from our casinos or to restrict access to cash or credit
• We recognize pathological gambling as a serious issue
• We recognize that casino gaming is appropriate for adults only
Industry Leadership
• Investment Grade Credit Rating
• Member of S&P 500 Index
• Named to Dow Jones Sustainability World Index for 4 consecutive years
• Industry Recognition:
[Casino Player LOGO]
“Best Of Gaming” Awards: HET received top honors in 255 categories
[StrictlySlots LOGO]
“Best Of Slots” Awards: HET received top honors in 252 categories
• Review of Core Strategy
• UK Development Opportunities
CZR Acquisition: Review of Strategic Rationale
• Desirable assets
• Combination creates premier distribution network
• Increases exposure to stable regulatory environments
• Opportunity to create value through synergies and performance improvement
• Application of HET capabilities to CZR assets
• Optimal timing
• CZR nearing completion of significant growth capital cycle
• Resulting financial strength allows pursuit of complementary growth projects
Enhanced Network
[GRAPHIC]
Increased Exposure to Stable Regulatory Environments
Note: figures are unaudited
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| 2003 Property EBITDA |
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| HET (1) |
| CZR |
| Pro forma (1),(2) |
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Nevada |
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Las Vegas |
| 16.4 | % | 31.8 | % | 25.2 | % |
Other Nevada |
| 10.3 |
| 2.8 |
| 7.0 |
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Total Nevada |
| 26.7 | % | 34.6 | % | 32.2 | % |
Atlantic City |
| 21.8 | % | 36.9 | % | 28.0 | % |
Other locations |
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|
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Illinois |
| 7.1 |
| 0.0 |
| 4.1 |
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Indiana |
| 9.5 |
| 6.1 |
| 6.2 |
|
Iowa |
| 4.1 |
| 0.0 |
| 2.4 |
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New Orleans |
| 4.7 |
| 0.1 |
| 2.7 |
|
Other Louisiana |
| 7.2 |
| 0.0 |
| 4.1 |
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Mississippi |
| 7.2 |
| 16.2 |
| 10.6 |
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Missouri |
| 9.5 |
| 0.0 |
| 5.4 |
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Other |
| 2.3 |
| 6.0 |
| 4.3 |
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Total other locations |
| 51.5 | % | 28.4 | % | 39.8 | % |
Total |
| 100.0 | % | 100.0 | % | 100.0 | % |
(1) Proforma for full year of Horseshoe and sale of Harrah’s Shreveport
(2) Proforma for announced divestitures of Harrah’s East Chicago, Harrah’s Tunica, AC Hilton, Bally’s Tunica, Bally’s New Orleans, and Caesars Tahoe
Premier Gaming Brands
Harrah’s
Horseshoe Caesars
Performance Improvement Opportunity
We believe the application of our capabilities will unlock the value of some CZR assets
2003 LV Strip Property Metrics
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| Revenue / |
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Caesars Palace |
| $ | 567.74 |
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Rio |
| $ | 441.56 |
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Harrah’s |
| $ | 367.66 |
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Paris/Bally’s |
| $ | 314.14 |
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Flamingo |
| $ | 237.89 |
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| EBITDA Margin |
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Harrah’s |
| 30.6 | % |
Flamingo |
| 28.7 | % |
Rio |
| 25.7 | % |
Paris/Bally’s |
| 24.7 | % |
Caesars Palace |
| 20.0 | % |
2003 AC Property Metrics
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| Revenue / |
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Caesars |
| $ | 332.45 |
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Harrah’s |
| $ | 257.29 |
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Bally’s |
| $ | 249.81 |
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Showboat |
| $ | 233.54 |
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| EBITDA Margin |
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Harrah’s |
| 38.6 | % |
Caesars |
| 32.4 | % |
Showboat |
| 31.9 | % |
Bally’s |
| 26.8 | % |
CZR is Near Completion of Significant Growth Capital Cycle
• Caesars Palace
• Roman Plaza opened July 2004
• Forum Shops expansion opened October 2004
• 949-room hotel tower scheduled to open Summer 2005
• Caesars Atlantic City
• New parking garage scheduled to open 2Q05
• The Pier at Caesars scheduled to open in 2005
Expected Outcomes of CZR Acquisition
• Improved long-term growth profile
• Enhanced distribution network = greater cross-market potential
• Value creation through operational synergies
• Greater development opportunities resulting from financial strength
• Increased stability
• Greater diversification
• Increased exposure to stable regulatory environments
Closing Process
• Legal / Regulatory
• Received 2nd request for information from FTC; working to comply
• State filings underway
• Operational
• Position of Chief Integration Officer created; formation of integration team nearly complete
• Development of integration plan underway
• Strategic
• Portfolio review underway
• Recently announced asset sales could reduce scope of FTC inquiry
• Review of core strategy:
• CZR acquisition
• UK Development Opportunities
HET Regional Casino Strategy
• Pursuing opportunities in several key areas
[GRAPHIC]
Caesars Wembley
[GRAPHIC]
What Can HET Bring to UK?
• Unique strategy proven capable of delivering consistent organic growth
• Unquestioned reputation for ethics and integrity
• Industry-leading responsible gaming programs
• Proven development expertise
• Industry-leading returns
• Financial strength
• Investment grade credit rating
Recent Same Store Sales Growth
[CHART]
Leading Returns
2003 Est. ROIC vs. WACC
[CHART]
Source: Wall Street Research
Investment Grade Credit Statistics
Debt / EBITDA
[CHART]
Investment Grade Credit Statistics
EBITDA / Interest
[CHART]
Summary
• Review of Core Strategy
• CZR Acquisition
• UK Development Opportunities
[Harrah’s LOGO]
Additional Information about the Acquisition and Where to Find It
In connection with Harrah’s proposed acquisition of Caesars, on October 20, 2004 Harrah’s filed preliminary materials with the Securities and Exchange Commission, including a registration statement on Form S-4 that contains a preliminary prospectus and a preliminary joint proxy statement. These materials are not yet final and will be amended. INVESTORS AND SECURITY HOLDERS OF HARRAH’S AND CAESARS ARE URGED TO READ THE DEFINITIVE VERSIONS OF THE PROSPECTUS AND JOINT PROXY STATEMENT WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT HARRAH’S, CAESARS AND THE ACQUISITION. The preliminary materials filed on October 20, 2004, the definitive versions of these materials and other relevant materials (when they become available), and any other documents filed by Harrah’s or Caesars with the SEC, may be obtained free of charge at the SEC’s website at www.sec.gov. In addition, investors and security holders may obtain free copies of the documents filed with the SEC by Harrah’s by directing a written request to: Harrah’s Entertainment, Inc., One Harrah’s Court, Las Vegas, Nevada 89119, Attention: Investor Relations or Caesars Entertainment, Inc., 3930 Howard Hughes Parkway, Las Vegas, Nevada 89109, Attention: Investor Relations. Investors and security holders are urged to read the proxy statement, prospectus and the other relevant materials when they become available before making any voting or investment decision with respect to the Acquisition.
Harrah’s, Caesars and their respective executive officers and directors may be deemed to be participants in the solicitation of proxies from the stockholders of Caesars and Harrah’s in connection with the Acquisition. Information about those executive officers and directors of Harrah’s and their ownership of Harrah’s common stock is set forth in the Harrah’s Form 10-K for the year ended December 31, 2003, which was filed with the SEC on March 5, 2004, and the proxy statement for Harrah’s 2004 Annual Meeting of Stockholders, which was filed with the SEC on March 4, 2004. Information about the executive officers and directors of Caesars and their ownership of Caesars common stock is set forth in the proxy statement for Caesars’ 2004 Annual Meeting of Stockholders, which was filed with the SEC on April 16, 2004. Investors and security holders may obtain additional information regarding the direct and indirect interests of Harrah’s, Caesars and their respective executive officers and directors in the Acquisition by reading the proxy statement and prospectus regarding the Acquisition when it becomes available.
This communication shall not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.
Safe Harbor
This document includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue” or “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, strategies, future performance, future financial results of Harrah’s and Caesars and Harrah’s anticipated acquisition of Caesars. These forward-looking statements are based on current expectations and projections about future events.
Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance or results of Caesars and Harrah’s may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors as well as other factors described from time to time in our reports filed with the Securities and Exchange Commission (including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein): financial community and rating agency perceptions of Harrah’s and Caesars’, the effects of economic, credit and capital market conditions on the economy in general, and on gaming and hotel companies in particular; construction factors, including delays, zoning issues, environmental restrictions, soil and water conditions, weather and other hazards, site access matters and building permit issues; the effects of environmental and structural building conditions relating to our properties; the ability to timely and cost-effectively integrate into Harrah’s operations the companies that it acquires, including with respect to its acquisition of Caesars; access to available and feasible financing, including financing for Harrah’s acquisition of Caesars, on a timely basis; changes in laws (including increased tax rates), regulations or accounting standards, third-party relations and approvals, and decisions of courts, regulators and governmental bodies; litigation outcomes and judicial actions, including gaming legislative action, referenda and taxation; the ability of our customer-tracking, customer loyalty and yield-management programs to continue to increase customer loyalty and same store sales; our ability to recoup costs of capital investments through higher revenues; acts of war or terrorist incidents; abnormal gaming holds; and the effects of competition, including locations of competitors and operating and market competition.