Krispy Kreme Doughnuts (KKD) Inactive 10-K2015 FY Annual report

Filed: 2 Apr 15, 12:00am

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EXHIBIT 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-182161, 333-162108, 333-106933, 333-97787, 333-47326, 333-38258 and 333-38236), Form S-3 (Nos. 333-110034, 333-105173, 333-101365, 333-99211, 333-88758 and 333-70336) and Form S-3 filed as post-effective amendment No. 2 to Registration Statement on Form S-4 (No. 333-103434) of Krispy Kreme Doughnuts, Inc. of our report dated April 2, 2015 relating to the financial statements, financial statement schedule, and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP
Greensboro, North Carolina
April 2, 2015