In fixed-line broadband business, facing the fierce market competition, the Group was persistent in rational and orderly competition. It continued to consolidate the advantages of its high bandwidth and integrated product with a view to actively coping with challenges. In the first quarter of 2020, fixed-line broadband subscribers registered a net addition of 1.35 million, reaching a total of 84.83 million. Fixed-line broadband access revenue rebounded to RMB 10,785 million, up by 4.4%year-on-year. In innovative businesses, the Group drove the mutual development of innovative businesses and fundamental services through the integrated operation of “cloud + smart network + smart application”. It built a cloud business capability platform and industrial Internet solutions and products through ecological cooperation. It collaborated with leading players in certain key industries to actively create typical 5G use cases and accelerate the incubation of innovative 5G industry applications, generating energy for future growth. For the first quarter of 2020, revenue from industry Internet business amounted to RMB 11,448 million, up by 32.2%year-on-year. Driven by the rapid growth of the innovative businesses, the Group’s fixed-line service revenue reached RMB 29,894 million, up by 11.1%year-on-year. Overall service revenue amounted to RMB 68,307 million, up by 2.3%year-on-year.
In the first quarter of 2020, interconnection charges decreased by 15.6%year-on-year mainly due to the decline in interconnection voice traffic. Depreciation and amortisation decreased by 1.4%year-on-year mainly driven by the good control of capital expenditure in recent years. Network, operation and support expenses increased by 1.6%year-on-year mainly due to higher tower usage fee as a result of larger network scale. The Group continued to deepen the reform of incentive systems and strengthen performance-linked incentives while at the same time stepping up recruitment of talents in innovative business to boost new energy for innovative development. Employee benefit expenses increased by 15.2%year-on-year. The costs of telecommunications products sold decreased by 19.5%year-on-year mainly due to the lower sales of telecommunications products during the period. During the period, the Group rigorously controlled customer acquisition cost, driving selling and marketing expenses to decrease by 15.0%year-on-year to RMB 7,689 million. General, administrative and other expenses increased by 43.8%year-on-year mainly due to the increasing costs associated with the rapid growth of ICT business, more technical support spending for innovative businesses and higher loss on disposal of fixed assets and bad debt provisions. For the first quarter of 2020, the Group’s EBITDA1 amounted to RMB 23,561 million, down by 5.8%year-on-year, but up by 11.1%quarter-on-quarter. EBITDA as a percentage of service revenue was 34.5%. The profit attributable to the equity shareholders of the Company amounted to RMB 3,166 million, down by 13.9%year-on-year, but up by 110.1%quarter-on-quarter.
Going forward, the Group will stay committed to the strategy of focus, innovation and cooperation, firmly promote the comprehensive Internet-oriented operation and further advance mixed-ownership reform while pursuing the goals of “enhance value, pursue growth, solidify fundamentals and be passionate”, in order to unveil a new page of high-quality development. The Group will strive to enhance profitability to create greater value for shareholders.
4