Quotient Technology (QUOT) 10-Q 8 Nov 16 2016 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2016	Nov. 03, 2016
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Sep. 30, 2016
Document Fiscal Year Focus	2,016
Document Fiscal Period Focus	Q3
Trading Symbol	QUOT
Entity Registrant Name	Quotient Technology Inc.
Entity Central Index Key	1,115,128
Current Fiscal Year End Date	--12-31
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		88,022,983

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Current assets:
Cash and cash equivalents	$ 92,496	$ 134,947
Short-term investments	69,116	25,000
Accounts receivable, net of allowance for doubtful accounts of $931 and $833 at September 30, 2016 and December 31, 2015, respectively	66,972	63,239
Prepaid expenses and other current assets	8,193	5,297
Total current assets	236,777	228,483
Property and equipment, net	19,282	25,128
Intangible assets, net	50,440	14,880
Goodwill	43,895	43,895
Other assets	1,029	8,685
Total assets	351,423	321,071
Current liabilities:
Accounts payable	6,063	8,187
Accrued compensation and benefits	9,955	15,237
Other current liabilities	17,822	20,170
Deferred revenues	7,750	7,342
Total current liabilities	41,590	50,936
Other non-current liabilities	70	5
Deferred rent	2,215	701
Contingent consideration related to acquisitions	552	1,407
Deferred tax liabilities	2,519	2,532
Total liabilities	46,946	55,581
Commitments and contingencies (Note 12)
Stockholders’ equity:
Preferred stock, $0.00001 par value—10,000,000 shares authorized and no shares issued or outstanding at September 30, 2016 and December 31, 2015
Common stock, $0.00001 par value—250,000,000 shares authorized; 97,391,192 shares issued and 87,755,940 outstanding at September 30, 2016; 89,935,381 shares issued and 81,995,286 outstanding at December 31, 2015	1	1
Additional paid-in capital	643,601	570,588
Treasury stock, at cost	(96,449)	(85,427)
Accumulated other comprehensive loss	(738)	(747)
Accumulated deficit	(241,938)	(218,925)
Total stockholders’ equity	304,477	265,490
Total liabilities and stockholders’ equity	$ 351,423	$ 321,071

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) (Parenthetical) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Statement Of Financial Position [Abstract]
Allowance for doubtful accounts	$ 931	$ 833
Preferred stock, par value	$ 0.00001	$ 0.00001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value	$ 0.00001	$ 0.00001
Common stock, shares authorized	250,000,000	250,000,000
Common stock, shares issued	97,391,192	89,935,381
Common stock, shares outstanding	87,755,940	81,995,286

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Statement [Abstract]
Revenues	$ 66,470	$ 56,467	$ 199,768	$ 167,896
Costs and expenses:
Cost of revenues	35,126	22,778	85,500	66,767
Sales and marketing	20,415	23,403	67,656	66,321
Research and development	12,414	11,890	38,419	36,671
General and administrative	10,041	8,382	32,394	24,740
Change in fair value of escrowed shares and contingent consideration, net	105	(238)	(963)	1,484
Total costs and expenses	78,101	66,215	223,006	195,983
Loss from operations	(11,631)	(9,748)	(23,238)	(28,087)
Interest expense		(126)		(288)
Other income (expense), net	398	47	418	26
Gain on sale of a right to use a web domain name				4,800
Loss before income taxes	(11,233)	(9,827)	(22,820)	(23,549)
Provision for (benefit from) income taxes	79	(9)	193	(388)
Net loss	$ (11,312)	$ (9,818)	$ (23,013)	$ (23,161)
Net loss per share attributable to common stockholders, basic and diluted	$ (0.13)	$ (0.12)	$ (0.28)	$ (0.28)
Weighted-average number of common shares used in computing net loss per share attributable to common stockholders, basic and diluted	84,732	82,831	83,484	83,335

CONDENSED CONSOLIDATED STATEME5

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (Unaudited) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Statement Of Income And Comprehensive Income [Abstract]
Net loss	$ (11,312)	$ (9,818)	$ (23,013)	$ (23,161)
Other comprehensive (income) loss:
Foreign currency translation adjustments	3	(67)	9	(50)
Comprehensive loss	$ (11,309)	$ (9,885)	$ (23,004)	$ (23,211)

CONDENSED CONSOLIDATED STATEME6

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Cash flows from operating activities:
Net loss	$ (23,013)	$ (23,161)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization	16,252	11,879
Stock-based compensation	21,647	25,513
Amortization of debt issuance costs		134
Loss on disposal of property and equipment	245	2
Gain on sale of a right to use a web domain name		(4,800)
Allowance for doubtful accounts	237	46
Deferred income taxes	193	(456)
One-time charge for certain distribution fees	7,435
Change in fair value of escrowed shares and contingent consideration, net	(963)	1,484
Changes in operating assets and liabilities:
Accounts receivable	(3,970)	(2,295)
Prepaid expenses and other current assets	(596)	(2,790)
Accounts payable and other current liabilities	(3,720)	2,061
Accrued compensation and benefits	(5,180)	(3,279)
Deferred revenues	408	1,190
Net cash provided by operating activities	8,975	5,528
Cash flows from investing activities:
Purchases of property and equipment	(5,004)	(9,406)
Purchase of intangible assets	(63)	(283)
Purchase of short-term investments	(69,116)
Proceeds from maturity of short-term investment	25,000
Proceeds from sale of a right to use a web domain name		4,800
Net cash used in investing activities	(49,183)	(4,889)
Cash flows from financing activities:
Proceeds from issuance of common stock	9,613	4,656
Repurchases of common stock	(11,819)	(8,852)
Repayment of debt obligations		(7,500)
Principal payments on capital lease obligations	(38)	(46)
Net cash used in financing activities	(2,244)	(11,742)
Effect of exchange rates on cash and cash equivalents	1	16
Net decrease in cash and cash equivalents	(42,451)	(11,087)
Cash and cash equivalents at beginning of period	134,947	201,075
Cash and cash equivalents at end of period	92,496	$ 189,988
Supplemental disclosure of non-cash investing and financing activities:
Fair value of common stock issued in connection with a services and data agreement	$ 39,570

Description of Business

Description of Business	9 Months Ended
	Sep. 30, 2016
Organization Consolidation And Presentation Of Financial Statements [Abstract]
Description of Business	1. Description of Business Quotient Technology Inc. (the “Company"), is a provider of digital promotions and media solutions driven by consumer-shopping data. The Company connects consumer packaged goods (“CPG”) brands and retailers with shoppers by delivering digital promotions and media to shoppers through mobile, web and social channels. Leading brands, as well as leading retailers in the grocery, drug, dollar, club and mass merchandise channels, use its platform to engage shoppers at the critical moments when they are choosing what products to buy and where to shop. The Company, which was formerly known as Coupons.com Incorporated, changed its name effective October 20, 2015, to better reflect the breadth and sophistication of its business offerings, along with its deepening relationships with Fortune 500 CPGs and retailers.

Summary of Significant Accounti

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2016
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	2. Summary of Significant Accounting Policies Basis of Presentation and Consolidation The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. As such, the information included in this Quarterly Report on Form 10-Q should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2015. The Company’s condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany transactions and balances have been eliminated. The accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, comprehensive loss, and cash flows for the interim periods, but are not necessarily indicative of the results of operations to be anticipated for the full year ending December 31, 2016 or for any other period. There have been no changes to the Company’s significant accounting policies described in the Annual Report on Form 10-K that have had a material impact on its condensed consolidated financial statements and related notes. Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the Company’s condensed consolidated financial statements and accompanying notes. Such management estimates include, but are not limited to, revenue recognition, collectability of accounts receivable, recoverability of non-refundable distribution fees, the valuation and useful lives of intangible assets and property and equipment, goodwill, stock-based compensation, contingent consideration and income taxes. Actual results may differ from the Company’s estimates, and such differences may be material to the accompanying condensed consolidated financial statements. When the Company delivers a digital coupon on a retailer’s website or mobile app or through its loyalty program, or the website or mobile app of a publisher, or through its Retailer iQ platform, and the consumer takes certain actions, the Company pays a distribution fee to the retailer or other publisher, which, in some cases may be prepaid prior to being incurred. During the three months ended September 30, 2016, the Company recorded a one-time charge associated with certain distribution fees under an arrangement with a retailer partner that were deemed unrecoverable. The Company considered various factors in its assessment including its historical experience with transaction volumes through the retailer and other comparative retailers, ongoing communications with the retailer to increase its marketing efforts to promote the digital platform, as well as the projected revenues, and associated revenue share payments. Accordingly, during the three months ended September 30, 2016, the Company recognized a one-time charge of $7.4 million related to such distribution fees in cost of revenues on the accompanying condensed consolidated statement of operations. As of September 30, 2016, the Company had a remaining non-refundable distribution fee prepayment balance of $0.6 million. Foreign Currency Prior to the first quarter of 2016, the functional currency of each of the Company’s international subsidiaries was the local currency, as its international subsidiaries negotiated and managed business locally with minimal involvement from the U.S. parent entity. Beginning the first quarter of 2016, the functional currency of certain international subsidiaries changed from its local currency to U.S. Dollar (“USD”). The change in functional currency was the result of changes in the Company’s international strategy primarily resulting from the acquisition of Shopmium S.A. (a private company based in France). The Company acquired Shopmium S.A. as part of its strategy to broaden international operations and subsequently, the Company reviewed its international strategy, including management of its relationships with international CPG brands, evaluation of worldwide competition and international pricing strategy, its plan to manage future billings and collections for international customers and plan to further develop the acquired technology for its subsequent use by various entities. Consequently, as part of the Company’s new international strategy and changes to the way the Company runs its business internationally, it modified its existing international structure and entered into various inter-company licensing agreements between its U.S. entity and certain international entities. As these changes were significant, the Company considered the economic factors outlined in ASC 830, Foreign Currency Matters, The change in functional currency is applied on a prospective basis beginning with our first quarter of 2016 and translation adjustments for prior periods will continue to remain as a component of accumulated other comprehensive loss. Gains (losses) from foreign currency transactions are included in other income (expense), net in the accompanying condensed consolidated statements of operations. Foreign currency transaction gains (losses) were immaterial in the three and nine months ended September 30, 2016. Recently Issued Accounting Pronouncements Accounting Pronouncements Not Yet Adopted In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) 2014-09— Revenue from Contracts with Customers (Topic 606), – Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date Early adoption is permitted, but not before the original effective date of the amendment, which is the first quarter of 2017. The Company In February 2016, the FASB issued ASU 2016-02— Leases (Topic 842). In March 2016, the FASB issued ASU 2016-09— Stock Compensation (Topic 718) In August 2016, the FASB issued ASU. 2016-15, Statement of Cash Flows Classification of Certain Cash Receipts and Cash Payments

Fair Value Measurements

Fair Value Measurements	9 Months Ended
	Sep. 30, 2016
Fair Value Disclosures [Abstract]
Fair Value Measurements	3. Fair Value Measurements The fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value is estimated by applying the following hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement: Level 1—Quoted prices in active markets for identical assets or liabilities. Level 2—Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3—Inputs that are generally unobservable and typically reflect management’s estimate of assumptions that market participants would use in pricing the asset or liability. The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis are as follows (in thousands): September 30, 2016 Level 1 Level 2 Level 3 Total Assets: Certificate of deposits (2) — 69,116 — 69,116 Total $ — $ 69,116 $ — $ 69,116 Liabilities: Contingent consideration related to Shopmium acquisition $ — $ — $ 552 $ 552 Total $ — $ — $ 552 $ 552 December 31, 2015 Level 1 Level 2 Level 3 Total Assets: Money market funds (1) $ 19,948 $ — $ — $ 19,948 Certificate of deposit (2) — 25,000 — 25,000 Total $ 19,948 $ 25,000 $ — $ 44,948 Liabilities: Contingent consideration related to Eckim acquisition (3) $ 2,291 $ — $ — $ 2,291 Contingent consideration related to Shopmium acquisition — — 1,407 1,407 Total $ 2,291 $ — $ 1,407 $ 3,698 (1) (2) (3) The valuation technique used to measure the fair value of money market funds included using quoted prices in active markets for identical assets or liabilities. The valuation technique used to measure the fair value of certificate of deposits included using quoted prices in active markets for similar assets. The fair value of contingent consideration related to the acquisition of Shopmium S.A. (Shopmium) was estimated using a Monte Carlo simulation and was based on significant inputs not observable in the market, thus classified as a Level 3 instrument. The inputs include the expected achievement of certain revenue and profit milestones for the years ending December 31, 2016 and 2017, historical volatility and risk free interest rate. The fair value of contingent consideration related to the asset purchase agreement with Eckim LLC (Eckim) was determined based on an estimate of shares issuable to Eckim for achieving certain revenue and profit milestones at the end of the earnout period as of December 31, 2015. The inputs include the Company’s stock price and the number of shares issuable. On January 26, 2016, the Company and the sellers of Eckim agreed on performance against the milestones and the shares to be issued. Accordingly, the Company reclassified the contingent liability of $1.9 million related to Eckim to stockholder’s equity in the first quarter of 2016. The shares were issued during the second quarter of 2016. The following table represents the change in the contingent consideration (in thousands): Three Months Ended Nine Months Ended September 30, 2016 September 30, 2016 Eckim Shopmium Eckim Shopmium Level 1 Level 3 Level 1 Level 3 Balance at the beginning of period $ — $ 687 $ 2,291 $ 1,407 Change in fair value — (135 ) (348 ) (855 ) Settlement — — (1,943 ) — Balance as of September 30, 2016 $ — $ 552 $ — $ 552 For the three and nine months ended September 30, 2016, the Company recorded gains of $0.1 million and $1.2 million, respectively, related to the changes in fair value of contingent consideration. The change in fair value of Shopmium contingent consideration is due to a decline in expected revenue and profit milestones for the years ending December 31, 2016 and 2017. The change in fair value of Eckim contingent consideration is due to changes in the Company’s stock price at the valuation dates. The There were no transfers between fair value hierarchies during the three and nine months ended September 30, 2016 and 2015.

Allowance for Doubtful Accounts

Allowance for Doubtful Accounts	9 Months Ended
	Sep. 30, 2016
Receivables [Abstract]
Allowance for Doubtful Accounts	4. Allowance for Doubtful Accounts The summary of activity in the allowance for doubtful accounts is as follows (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Balance at the beginning of period $ 883 $ 245 $ 833 $ 408 Bad debt expense 86 81 237 46 Write-offs, net (38 ) (24 ) (139 ) (152 ) Balance as of September30, 2016 $ 931 $ 302 $ 931 $ 302

Balance Sheet Components

Balance Sheet Components	9 Months Ended
	Sep. 30, 2016
Balance Sheet Related Disclosures [Abstract]
Balance Sheet Components	5. Balance Sheet Components Property and Equipment, Net Property and equipment consist of the following (in thousands): September 30, 2016 December 31, 2015 Software $ 32,656 $ 33,139 Computer equipment 22,535 21,186 Leasehold improvements 8,390 4,721 Furniture and fixtures 2,372 1,670 Total 65,953 60,716 Accumulated depreciation and amortization (47,912 ) (39,124 ) Projects in process 1,241 3,536 Property and equipment, net $ 19,282 $ 25,128 Depreciation and amortization expense related to property and equipment was $4.1 million and $3.3 million for the three months ended September 30, 2016 and 2015, respectively, and $12.0 million and $9.6 million for the nine months ended September 30, 2016 and 2015, respectively. The Company capitalized internal use software development and enhancement costs of $0.3 million during each of the three months ended September 30, 2016, and 2015, and Accrued Compensation and Benefits Accrued compensation and benefits consist of the following (in thousands): September 30, 2016 December 31, 2015 Bonus $ 3,825 $ 6,858 Commissions 1,943 3,645 Vacation 1,918 2,118 Payroll and related expenses 2,269 2,616 Accrued compensation and benefits $ 9,955 $ 15,237 Other Current Liabilities Other current liabilities consist of the following (in thousands): September 30, 2016 December 31, 2015 Distribution fees $ 12,113 $ 8,349 Marketing expenses 1,853 3,336 Deferred rent, current 345 346 Legal and professional fees 335 745 Contingent consideration — 2,291 Other 3,176 5,103 Other current liabilities $ 17,822 $ 20,170

Intangible Assets

Intangible Assets	9 Months Ended
	Sep. 30, 2016
Goodwill And Intangible Assets Disclosure [Abstract]
Intangible Assets	6. Intangible Assets On August 3, 2016, the Company entered into a services and data agreement, (the “Agreement”), which provides the Company with certain exclusive rights to provide promotion and media services, and the use of shopper data, for 5.5 years, with certain rights continuing on a non-exclusive basis for up to an additional 4.5 years. In exchange, the Company agreed to issue 3,000,000 shares of common stock. The consideration for such services and data rights aggregated to $39.6 million based on the fair value of 3,000,000 shares of the Company’s common stock at the date of entering into the Agreement. Out of the 3,000,000 shares issued, 1,000,000 shares were issued within five business days of execution of the Agreement and 2,000,000 shares are held in escrow and will be released in two equal installments, within 15 business days following the years ending December 31, 2017 and 2018. The fair value of the shares held in escrow was recorded in additional paid in capital and is subject to re-measurement until released from escrow. During the three months ended September 30, 2016, the Company recorded a loss of $0.2 million due to the change in the Company’s stock price. Gains and losses as a result of the changes in the fair value of the shares that are being held in escrow are included in change in fair value of escrowed shares and contingent consideration, net on the accompanying condensed consolidated statement of operations. The consideration of $39.6 million as well as the capitalized transaction costs of $0.1 million were allocated to the acquired intangible assets based on the respective fair values. The Company is amortizing the intangible assets on a straight-line basis over their respective estimated useful lives in cost of revenues on the accompanying condensed consolidated statement of operations. The following table presents the details of the acquired intangible assets (in thousands): Amount Estimated Useful Life (Years) Promotion service rights $ 22,492 7.5 Media service rights 6,383 5.8 Data access rights 10,801 5.8 Total identifiable intangible assets $ 39,676 Intangible assets consist of the following (in thousands): September 30, 2016 Gross Accumulated Amortization Foreign Currency Translation Net Weighted Average Amortization Period (Years) Promotion service rights $ 22,492 $ (501 ) $ — $ 21,991 7.3 Data access rights 10,801 $ (314 ) — 10,487 5.6 Customer relationships 8,860 (4,567 ) (36 ) 4,257 3.3 Developed technologies 7,460 (2,768 ) (89 ) 4,603 3.6 Media service rights 6,383 (185 ) — 6,198 5.6 Domain names 5,948 (3,900 ) (9 ) 2,039 2.4 Patents 975 (705 ) — 270 5.9 Vendor relationships 890 (612 ) — 278 1.3 Registered users 420 (92 ) (11 ) 317 3.6 Trade names 167 (168 ) 1 — — $ 64,396 $ (13,812 ) $ (144 ) $ 50,440 5.8 As of September 30, 2016, the Company has a domain name with a gross value of $0.4 million that has an indefinite useful life, hence is not subject to amortization. December 31, 2015 Gross Accumulated Amortization Foreign Currency Translation Net Weighted Average Amortization Period (Years) Customer relationships $ 8,860 $ (3,345 ) $ (36 ) $ 5,479 4 Developed technologies 7,460 (1,709 ) (89 ) 5,662 4 Domain names 5,948 (3,419 ) (9 ) 2,520 3 Patents 1,050 (686 ) — 364 6 Vendor relationships 890 (445 ) — 445 2 Registered users 420 (18 ) (11 ) 391 4 Trade names 167 (149 ) 1 19 1 $ 24,795 $ (9,771 ) $ (144 ) $ 14,880 4 Amortization expense related to intangible assets subject to amortization was $2.1 million and $0.8 million during the three months ended September 30, 2016 and 2015, respectively, and $4.3 million and $2.3 million during the nine months ended September 30, 2016 and 2015, respectively. Estimated future amortization expense related to intangible assets as of September 30, 2016 is as follows (in thousands): Total 2016, remaining three months $ 2,452 2017 9,696 2018 9,419 2019 8,330 2020 6,908 2021 and beyond 13,282 Total estimated amortization expense $ 50,087

Debt Obligation

Debt Obligation	9 Months Ended
	Sep. 30, 2016
Debt Disclosure [Abstract]
Debt Obligation	7. Debt Obligation In September 2013, the Company entered into an agreement with a commercial bank to establish an accounts receivable based revolving line of credit. During the year ended December 31, 2015, the Company terminated the line of credit and paid off the balance in full.

Stock-Based Compensation

Stock-Based Compensation	9 Months Ended
	Sep. 30, 2016
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Stock-Based Compensation	8. Stock-based Compensation 2013 Equity Incentive Plan In October 2013, the Company adopted the 2013 Equity Incentive Plan (the “2013 Plan”), which became effective in March 2014 and serves as the successor to the Company’s 2006 Stock Plan (the “2006 Plan”). Under the 2013 Plan, the Company may grant stock options, stock appreciation rights, restricted stock and restricted stock units, performance shares and units to employees, directors and consultants. Stock Options The fair value of each option was estimated on the date of grant for the period presented using the following assumptions: Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Expected life (in years) 6.08 6.08 2.5 – 6.08 5.50 – 6.08 Risk-free interest rate 1.22% 1.67% 0.68% – 1.34% 1.67% – 1.89% Volatility 55% 60% 55% – 70% 55% – 60% Dividend yield — — — — The weighted-average grant-date fair value of options granted was $6.87 and $5.34 per share during the three months ended September 30, 2016 and 2015, respectively, and $5.25 and $5.57 per share during the nine months ended September 30, 2016 and 2015, respectively. Restricted Stock Units The fair value of RSUs equals the market value of the Company’s common stock on the date of the grant. The RSUs are excluded from issued and outstanding shares until they are vested. A summary of the Company’s stock option and RSU award activity under the 2013 Plan is as follows: RSUs Outstanding Options Outstanding Shares Available for Grant Number of Shares Weighted Average Grant Date Fair Value Number of Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value (in Balance as of December 31, 2015 2,889,301 6,786,446 $ 13.14 8,469,666 $ 7.62 5.91 $ 19,231 Increase in shares authorized 3,279,811 Options granted (2,197,432 ) 2,197,432 $ 8.99 Options exercised — (1,898,237 ) $ 4.78 $ 11,935 Options canceled or expired 581,550 (581,550 ) $ 8.98 RSUs granted (2,778,817 ) 2,778,817 $ 10.34 RSUs vested — (2,124,767 ) $ 12.28 RSUs canceled or expired 1,423,989 (1,423,989 ) $ 12.04 Balance as of September 30, 2016 3,198,402 6,016,507 $ 11.92 8,187,311 $ 8.55 6.21 $ 50,249 Vested and expected to vest as of September 30, 2016 7,619,564 $ 8.33 6.04 $ 48,236 Vested and exercisable as of September 30, 2016 5,443,565 $ 7.40 4.96 $ 40,130 The aggregate intrinsic value disclosed in the table above is based on the difference between the exercise price of the options and the fair value of the Company’s common stock. The aggregate total fair value of options which vested was $0.9 million and $0.8 million during the three months ended September 30, 2016 and 2015, respectively, and $2.4 million and $3.0 million during the nine months ended September 30, 2016 and 2015, respectively. Employee Stock Purchase Plan Eligible employees can enroll and elect to contribute up to 15% of their base compensation through payroll withholdings in each offering period which is six months in duration, subject to certain limitations. The fair value of the option feature is estimated using the Black-Scholes model for the period presented based on the following assumptions: Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Expected life (in years) 0.50 0.50 0.50 0.50 Risk-free interest rate 0.38% 0.08% 0.38% 0.08% Volatility 74% 63% 74% 63% Dividend yield — — — — As of September 30, 2016, a total of 460,502 shares of common stock were issued under the 2013 Employee Stock Purchase Plan (“ESPP”). As of September 30, 2016, a total of 1,539,498 shares are available for issuance under the ESPP. Stock-based Compensation Expense The following table sets forth the total stock-based compensation expense resulting from stock options, RSUs and ESPP included in the Company’s condensed consolidated statements of operations (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Cost of revenues $ 467 $ 419 $ 1,457 $ 1,301 Sales and marketing 1,155 2,723 4,279 9,097 Research and development 1,837 2,411 5,728 7,460 General and administrative 3,269 2,521 10,183 7,655 Total stock-based compensation expense $ 6,728 $ 8,074 $ 21,647 $ 25,513 During nine months ended September 30, 2016, the Company recorded $1.0 million of stock-based compensation expense on account of modification of stock options and RSUs granted to a former employee pursuant to transitioning from an employee to a special advisor consulting arrangement. Under the original terms of the grant agreements, the unvested options and RSUs would be forfeited upon termination. The transition arrangement extended the period over which the vested awards can be exercised and allows for continued vesting of unvested options and RSUs subject to the former employee continuing to provide services in accordance with the special advisor consulting arrangement. The expense is included in general and administrative expense in the Company’s condensed consolidated statement of operations. The amount of stock-based compensation cost capitalized in property and equipment, net, on the accompanying condensed consolidated balance sheets, was immaterial for all periods presented. As of September 30, 2016, there was $52.2 million of unrecognized stock-based compensation expense (net of estimated forfeitures), of which $9.2 million is related to stock options and ESPP shares and $43.0 million is related to RSUs. The total unrecognized stock-based compensation expense related to stock options and ESPP as of September 30, 2016 will be amortized over a weighted-average period of 2.71 years. The total unrecognized stock-based compensation expense related to RSUs as of September 30, 2016 will be amortized over a weighted-average period of 2.65 years.

Common Stock Repurchase Program

Common Stock Repurchase Program	9 Months Ended
	Sep. 30, 2016
Common Stock Repurchase Program [Abstract]
Common Stock Repurchase Program	9. Common Stock Repurchase Program In February 2015, the Company’s board of directors authorized a Share Repurchase Program (“Program”) to repurchase up to $50.0 million of the Company’s common stock through February 2016, subject to certain limitations. Through February 2016, a total of $31.3 million in stock was repurchased under this Program. The Program expired in February 2016 with an unused balance of $18.7 million. In February 2016, the Company’s board of directors authorized a new share repurchase program (“New Program”) to repurchase up to $50.0 million of the Company’s common stock through February 2017. During the nine months ended September 30, 2016, the Company repurchased shares of its common stock for an aggregate amount of $11.0 million. During the three months ended September 30, 2016, the Company did not repurchase any shares of its common stock. As of September 30, 2016, $46.9 million remains available for future share repurchases under the New Program.

Income Taxes

Income Taxes	9 Months Ended
	Sep. 30, 2016
Income Tax Disclosure [Abstract]
Income Taxes	10. Income Taxes The Company recorded an income tax provision of $0.1 million and $0.2 million for the three and nine months ended September 30, 2016, respectively, and an income tax benefit of an insignificant amount and $0.4 million for the three and nine months ended September 30, 2015, respectively. The income tax provision for the three and nine months ended September 30, 2016 was primarily attributable to a net increase in deferred tax liabilities associated with the change in fair value of contingent consideration from prior year acquisitions and a decrease in foreign income taxed at non-US tax rates. The income tax benefit for the three and nine months ended September 30, 2015 was primarily attributable to the net decrease in deferred tax liabilities associated with the change in fair value of contingent consideration related to a prior year acquisition. The Company’s federal income tax returns for calendar years 2013 and 2014 are under examination by the Internal Revenue Service. The Company believes that an adequate provision has been made for any adjustments that may result from the IRS examination.

Net Loss Per Share

Net Loss Per Share	9 Months Ended
	Sep. 30, 2016
Earnings Per Share [Abstract]
Net Loss Per Share	11. Net Loss Per Share The computation of the Company’s basic and diluted net loss per share attributable to common stockholders is as follows (in thousands, except per share data): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Net loss $ (11,312 ) $ (9,818 ) $ (23,013 ) $ (23,161 ) Weighted-average number of common shares used in computing net loss per share attributable to common stockholders, basic and diluted 84,732 82,831 83,484 83,335 Net loss per share attributable to common stockholders, basic and diluted $ (0.13 ) $ (0.12 ) $ (0.28 ) $ (0.28 ) The outstanding common equivalent shares excluded from the computation of the diluted net loss per share attributable to common stockholders for the periods presented because including them would have been antidilutive are as follows (in thousands): Three and Nine Months Ended September 30, 2016 2015 Stock options and ESPP 8,287 8,846 Restricted stock units 6,017 7,160 Shares held in escrow 2,000 — 16,304 18,021

Commitments and Contingencies

Commitments and Contingencies	9 Months Ended
	Sep. 30, 2016
Commitments And Contingencies Disclosure [Abstract]
Commitments and Contingencies	12. Commitments and Contingencies Leases As of September 30, 2016, the Company’s minimum payments under its non-cancelable operating and capital leases are as follows (in thousands): Operating Leases Capital Leases 2016, remaining three months $ 953 $ 11 2017 4,289 22 2018 4,029 18 2019 4,088 1 2020 1,989 — 2021 656 — 2022 and thereafter 1,742 — Total minimum payments $ 17,746 $ 52 Less: Amount representing interest 2 Present value of capital lease obligations 50 Less: Current portion 26 Capital lease obligation, net of current portion $ 24 The Company leases various office facilities, including its corporate headquarters in Mountain View, California and various sales offices, under non-cancelable operating lease agreements that expire through December 2024. In the first quarter of 2016, the Company entered into a lease agreement for an office facility located in Cincinnati, Ohio which will expire in June 2024. The terms of the lease agreements provide for rental payments on a graduated basis. The Company recognizes rent expense on a straight-line basis over the lease periods. Additionally, the Company leases certain equipment under non-cancelable operating leases at its facilities and its leased data center operations. Rent expense pursuant to all operating lease agreements Purchase Obligations The Company has unconditional purchase obligations which expire through 2034 in the amount of $6.8 million for marketing arrangements relating to the purchase of a 20-year suite license for a professional sports team which it uses for sales and marketing purposes. The Company’s open purchase commitments which primarily relate to software license fees was $2.8 million as of September 30, 2016. Indemnification In the normal course of business, to facilitate transactions related to the Company’s operations, the Company indemnifies certain parties, including CPGs, advertising agencies and other third parties including retailers. The Company has agreed to hold certain parties harmless against losses arising from claims of intellectual property infringement or other liabilities relating to or arising from our products or services or other contractual infringement. The term of these indemnity provisions generally survive termination or expiration of the applicable agreement. To date, the Company has not recorded any liabilities related to these agreements. Litigation On March 11, 2015, a putative stockholder class action lawsuit was filed against us, the members of our board of directors, certain of our executive officers and the underwriters of our IPO: Nguyen v. Coupons.com Incorporated, Nguyen v. Coupons.com Incorporated O’Donnell v. Coupons.com Incorporated So v. Coupons.com Incorporated Silverberg v. Coupons.com Incorporated Nguyen, So and Silverberg O’Donnell In the ordinary course of business, the Company may be involved in lawsuits, claims, investigations, and proceedings consisting of intellectual property, commercial, employment, and other matters. The Company records a provision for these claims when it is both probable that a liability has been incurred and the amount of the loss, or a range of the potential loss, can be reasonably estimated. These provisions are reviewed regularly and adjusted to reflect the impacts of negotiations, settlements, rulings, advice of legal counsel, and other information or events pertaining to a particular case. In the event that one or more of these matters were to result in a claim against the Company, an adverse outcome, including a judgment or settlement, may cause a material adverse effect on the Company’s future business, operating results, or financial condition. The Company believes that liabilities associated with existing claims are remote, therefore the Company has not recorded any accrual for claims as of September 30, 2016 and December 31, 2015. The Company expenses legal fees in the period in which they are incurred.

Employee Benefit Plan

Employee Benefit Plan	9 Months Ended
	Sep. 30, 2016
Defined Contribution Pension And Other Postretirement Plans Disclosure [Abstract]
Employee Benefit Plan	13. Employee Benefit Plan The Company maintains a defined-contribution plan under Section 401(k) of the Internal Revenue Code. The 401(k) plan provides retirement benefits for eligible employees. Eligible employees may elect to contribute to the 401(k) plan. The Company provides a match of up to the lesser of 3% of each employee’s annual salary or $6,000, which vests fully after four years of continuous employment. The Company’s matching contribution expense was $0.3 million and $0.2 million during the three months ended September 30, 2016 and 2015, respectively, and $1.4 million and $1.2 million during the nine months ended September 30, 2016 and 2015, respectively.

Information About Geographic Ar

Information About Geographic Areas	9 Months Ended
	Sep. 30, 2016
Segments Geographical Areas [Abstract]
Information About Geographic Areas	14. Information About Geographic Areas Revenues generated outside of the United States were insignificant for all periods presented. Additionally, as the Company’s assets are primarily located in the United States, information regarding geographical location is not presented, as such amounts are immaterial to these condensed consolidated financial statements taken as a whole.

Summary of Significant Accoun21

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2016
Accounting Policies [Abstract]
Basis of Presentation and Consolidation	Basis of Presentation and Consolidation The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. As such, the information included in this Quarterly Report on Form 10-Q should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2015. The Company’s condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany transactions and balances have been eliminated. The accompanying unaudited condensed consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, comprehensive loss, and cash flows for the interim periods, but are not necessarily indicative of the results of operations to be anticipated for the full year ending December 31, 2016 or for any other period. There have been no changes to the Company’s significant accounting policies described in the Annual Report on Form 10-K that have had a material impact on its condensed consolidated financial statements and related notes.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the Company’s condensed consolidated financial statements and accompanying notes. Such management estimates include, but are not limited to, revenue recognition, collectability of accounts receivable, recoverability of non-refundable distribution fees, the valuation and useful lives of intangible assets and property and equipment, goodwill, stock-based compensation, contingent consideration and income taxes. Actual results may differ from the Company’s estimates, and such differences may be material to the accompanying condensed consolidated financial statements. When the Company delivers a digital coupon on a retailer’s website or mobile app or through its loyalty program, or the website or mobile app of a publisher, or through its Retailer iQ platform, and the consumer takes certain actions, the Company pays a distribution fee to the retailer or other publisher, which, in some cases may be prepaid prior to being incurred. During the three months ended September 30, 2016, the Company recorded a one-time charge associated with certain distribution fees under an arrangement with a retailer partner that were deemed unrecoverable. The Company considered various factors in its assessment including its historical experience with transaction volumes through the retailer and other comparative retailers, ongoing communications with the retailer to increase its marketing efforts to promote the digital platform, as well as the projected revenues, and associated revenue share payments. Accordingly, during the three months ended September 30, 2016, the Company recognized a one-time charge of $7.4 million related to such distribution fees in cost of revenues on the accompanying condensed consolidated statement of operations. As of September 30, 2016, the Company had a remaining non-refundable distribution fee prepayment balance of $0.6 million.
Foreign Currency	Foreign Currency Prior to the first quarter of 2016, the functional currency of each of the Company’s international subsidiaries was the local currency, as its international subsidiaries negotiated and managed business locally with minimal involvement from the U.S. parent entity. Beginning the first quarter of 2016, the functional currency of certain international subsidiaries changed from its local currency to U.S. Dollar (“USD”). The change in functional currency was the result of changes in the Company’s international strategy primarily resulting from the acquisition of Shopmium S.A. (a private company based in France). The Company acquired Shopmium S.A. as part of its strategy to broaden international operations and subsequently, the Company reviewed its international strategy, including management of its relationships with international CPG brands, evaluation of worldwide competition and international pricing strategy, its plan to manage future billings and collections for international customers and plan to further develop the acquired technology for its subsequent use by various entities. Consequently, as part of the Company’s new international strategy and changes to the way the Company runs its business internationally, it modified its existing international structure and entered into various inter-company licensing agreements between its U.S. entity and certain international entities. As these changes were significant, the Company considered the economic factors outlined in ASC 830, Foreign Currency Matters, The change in functional currency is applied on a prospective basis beginning with our first quarter of 2016 and translation adjustments for prior periods will continue to remain as a component of accumulated other comprehensive loss. Gains (losses) from foreign currency transactions are included in other income (expense), net in the accompanying condensed consolidated statements of operations. Foreign currency transaction gains (losses) were immaterial in the three and nine months ended September 30, 2016.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements Accounting Pronouncements Not Yet Adopted In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) 2014-09— Revenue from Contracts with Customers (Topic 606), – Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date Early adoption is permitted, but not before the original effective date of the amendment, which is the first quarter of 2017. The Company In February 2016, the FASB issued ASU 2016-02— Leases (Topic 842). In March 2016, the FASB issued ASU 2016-09— Stock Compensation (Topic 718) In August 2016, the FASB issued ASU. 2016-15, Statement of Cash Flows Classification of Certain Cash Receipts and Cash Payments

Fair Value Measurements (Tables

Fair Value Measurements (Tables)	9 Months Ended
	Sep. 30, 2016
Fair Value Disclosures [Abstract]
Financial Assets and Liabilities Measured at Fair Value on Recurring Basis	The Company’s fair value hierarchy for its financial assets and liabilities that are measured at fair value on a recurring basis are as follows (in thousands): September 30, 2016 Level 1 Level 2 Level 3 Total Assets: Certificate of deposits (2) — 69,116 — 69,116 Total $ — $ 69,116 $ — $ 69,116 Liabilities: Contingent consideration related to Shopmium acquisition $ — $ — $ 552 $ 552 Total $ — $ — $ 552 $ 552 December 31, 2015 Level 1 Level 2 Level 3 Total Assets: Money market funds (1) $ 19,948 $ — $ — $ 19,948 Certificate of deposit (2) — 25,000 — 25,000 Total $ 19,948 $ 25,000 $ — $ 44,948 Liabilities: Contingent consideration related to Eckim acquisition (3) $ 2,291 $ — $ — $ 2,291 Contingent consideration related to Shopmium acquisition — — 1,407 1,407 Total $ 2,291 $ — $ 1,407 $ 3,698 (1) (2) (3)
Summary of Changes in Contingent Consideration	The following table represents the change in the contingent consideration (in thousands): Three Months Ended Nine Months Ended September 30, 2016 September 30, 2016 Eckim Shopmium Eckim Shopmium Level 1 Level 3 Level 1 Level 3 Balance at the beginning of period $ — $ 687 $ 2,291 $ 1,407 Change in fair value — (135 ) (348 ) (855 ) Settlement — — (1,943 ) — Balance as of September 30, 2016 $ — $ 552 $ — $ 552

Allowance for Doubtful Accoun23

Allowance for Doubtful Accounts (Tables)	9 Months Ended
	Sep. 30, 2016
Receivables [Abstract]
Summary of Activity in Allowance for Doubtful Accounts	The summary of activity in the allowance for doubtful accounts is as follows (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Balance at the beginning of period $ 883 $ 245 $ 833 $ 408 Bad debt expense 86 81 237 46 Write-offs, net (38 ) (24 ) (139 ) (152 ) Balance as of September30, 2016 $ 931 $ 302 $ 931 $ 302

Balance Sheet Components (Table

Balance Sheet Components (Tables)	9 Months Ended
	Sep. 30, 2016
Balance Sheet Related Disclosures [Abstract]
Property and Equipment, Net	Property and equipment consist of the following (in thousands): September 30, 2016 December 31, 2015 Software $ 32,656 $ 33,139 Computer equipment 22,535 21,186 Leasehold improvements 8,390 4,721 Furniture and fixtures 2,372 1,670 Total 65,953 60,716 Accumulated depreciation and amortization (47,912 ) (39,124 ) Projects in process 1,241 3,536 Property and equipment, net $ 19,282 $ 25,128
Accrued Compensation and Benefits	Accrued compensation and benefits consist of the following (in thousands): September 30, 2016 December 31, 2015 Bonus $ 3,825 $ 6,858 Commissions 1,943 3,645 Vacation 1,918 2,118 Payroll and related expenses 2,269 2,616 Accrued compensation and benefits $ 9,955 $ 15,237
Other Current Liabilities	Other current liabilities consist of the following (in thousands): September 30, 2016 December 31, 2015 Distribution fees $ 12,113 $ 8,349 Marketing expenses 1,853 3,336 Deferred rent, current 345 346 Legal and professional fees 335 745 Contingent consideration — 2,291 Other 3,176 5,103 Other current liabilities $ 17,822 $ 20,170

Intangible Assets (Tables)

Intangible Assets (Tables)	9 Months Ended
	Sep. 30, 2016
Goodwill And Intangible Assets Disclosure [Abstract]
Acquired Intangible Assets	The following table presents the details of the acquired intangible assets (in thousands): Amount Estimated Useful Life (Years) Promotion service rights $ 22,492 7.5 Media service rights 6,383 5.8 Data access rights 10,801 5.8 Total identifiable intangible assets $ 39,676
Intangible Assets	Intangible assets consist of the following (in thousands): September 30, 2016 Gross Accumulated Amortization Foreign Currency Translation Net Weighted Average Amortization Period (Years) Promotion service rights $ 22,492 $ (501 ) $ — $ 21,991 7.3 Data access rights 10,801 $ (314 ) — 10,487 5.6 Customer relationships 8,860 (4,567 ) (36 ) 4,257 3.3 Developed technologies 7,460 (2,768 ) (89 ) 4,603 3.6 Media service rights 6,383 (185 ) — 6,198 5.6 Domain names 5,948 (3,900 ) (9 ) 2,039 2.4 Patents 975 (705 ) — 270 5.9 Vendor relationships 890 (612 ) — 278 1.3 Registered users 420 (92 ) (11 ) 317 3.6 Trade names 167 (168 ) 1 — — $ 64,396 $ (13,812 ) $ (144 ) $ 50,440 5.8 As of September 30, 2016, the Company has a domain name with a gross value of $0.4 million that has an indefinite useful life, hence is not subject to amortization. December 31, 2015 Gross Accumulated Amortization Foreign Currency Translation Net Weighted Average Amortization Period (Years) Customer relationships $ 8,860 $ (3,345 ) $ (36 ) $ 5,479 4 Developed technologies 7,460 (1,709 ) (89 ) 5,662 4 Domain names 5,948 (3,419 ) (9 ) 2,520 3 Patents 1,050 (686 ) — 364 6 Vendor relationships 890 (445 ) — 445 2 Registered users 420 (18 ) (11 ) 391 4 Trade names 167 (149 ) 1 19 1 $ 24,795 $ (9,771 ) $ (144 ) $ 14,880 4
Estimated Amortization of Intangible Assets	Estimated future amortization expense related to intangible assets as of September 30, 2016 is as follows (in thousands): Total 2016, remaining three months $ 2,452 2017 9,696 2018 9,419 2019 8,330 2020 6,908 2021 and beyond 13,282 Total estimated amortization expense $ 50,087

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	9 Months Ended
	Sep. 30, 2016
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Summary of Assumptions Used to Estimate the Fair Value of Stock Options	The fair value of each option was estimated on the date of grant for the period presented using the following assumptions: Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Expected life (in years) 6.08 6.08 2.5 – 6.08 5.50 – 6.08 Risk-free interest rate 1.22% 1.67% 0.68% – 1.34% 1.67% – 1.89% Volatility 55% 60% 55% – 70% 55% – 60% Dividend yield — — — —
Summary of Stock Option and Restricted Stock Units Award Activity	A summary of the Company’s stock option and RSU award activity under the 2013 Plan is as follows: RSUs Outstanding Options Outstanding Shares Available for Grant Number of Shares Weighted Average Grant Date Fair Value Number of Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value (in Balance as of December 31, 2015 2,889,301 6,786,446 $ 13.14 8,469,666 $ 7.62 5.91 $ 19,231 Increase in shares authorized 3,279,811 Options granted (2,197,432 ) 2,197,432 $ 8.99 Options exercised — (1,898,237 ) $ 4.78 $ 11,935 Options canceled or expired 581,550 (581,550 ) $ 8.98 RSUs granted (2,778,817 ) 2,778,817 $ 10.34 RSUs vested — (2,124,767 ) $ 12.28 RSUs canceled or expired 1,423,989 (1,423,989 ) $ 12.04 Balance as of September 30, 2016 3,198,402 6,016,507 $ 11.92 8,187,311 $ 8.55 6.21 $ 50,249 Vested and expected to vest as of September 30, 2016 7,619,564 $ 8.33 6.04 $ 48,236 Vested and exercisable as of September 30, 2016 5,443,565 $ 7.40 4.96 $ 40,130
Summary of Assumptions Used to Estimate the Fair Value of Employee Stock Purchase Plan	The fair value of the option feature is estimated using the Black-Scholes model for the period presented based on the following assumptions: Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Expected life (in years) 0.50 0.50 0.50 0.50 Risk-free interest rate 0.38% 0.08% 0.38% 0.08% Volatility 74% 63% 74% 63% Dividend yield — — — —
Schedule of Stock Based Compensation Expense	The following table sets forth the total stock-based compensation expense resulting from stock options, RSUs and ESPP included in the Company’s condensed consolidated statements of operations (in thousands): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Cost of revenues $ 467 $ 419 $ 1,457 $ 1,301 Sales and marketing 1,155 2,723 4,279 9,097 Research and development 1,837 2,411 5,728 7,460 General and administrative 3,269 2,521 10,183 7,655 Total stock-based compensation expense $ 6,728 $ 8,074 $ 21,647 $ 25,513

Net Loss Per Share (Tables)

Net Loss Per Share (Tables)	9 Months Ended
	Sep. 30, 2016
Earnings Per Share [Abstract]
Schedule of Computation of Basic and Diluted Net Loss Per Share Attributable to Common Stockholders	The computation of the Company’s basic and diluted net loss per share attributable to common stockholders is as follows (in thousands, except per share data): Three Months Ended September 30, Nine Months Ended September 30, 2016 2015 2016 2015 Net loss $ (11,312 ) $ (9,818 ) $ (23,013 ) $ (23,161 ) Weighted-average number of common shares used in computing net loss per share attributable to common stockholders, basic and diluted 84,732 82,831 83,484 83,335 Net loss per share attributable to common stockholders, basic and diluted $ (0.13 ) $ (0.12 ) $ (0.28 ) $ (0.28 )
Schedule of Outstanding Common Equivalent Shares Excluded from Computation of Diluted Net Loss Per Share Attributable to Common Stockholders	The outstanding common equivalent shares excluded from the computation of the diluted net loss per share attributable to common stockholders for the periods presented because including them would have been antidilutive are as follows (in thousands): Three and Nine Months Ended September 30, 2016 2015 Stock options and ESPP 8,287 8,846 Restricted stock units 6,017 7,160 Shares held in escrow 2,000 — 16,304 18,021

Commitments and Contingencies (

Commitments and Contingencies (Tables)	9 Months Ended
	Sep. 30, 2016
Commitments And Contingencies Disclosure [Abstract]
Minimum Payments Under Non-Cancelable Operating and Capital Leases	As of September 30, 2016, the Company’s minimum payments under its non-cancelable operating and capital leases are as follows (in thousands): Operating Leases Capital Leases 2016, remaining three months $ 953 $ 11 2017 4,289 22 2018 4,029 18 2019 4,088 1 2020 1,989 — 2021 656 — 2022 and thereafter 1,742 — Total minimum payments $ 17,746 $ 52 Less: Amount representing interest 2 Present value of capital lease obligations 50 Less: Current portion 26 Capital lease obligation, net of current portion $ 24

Summary of Significant Accoun29

Summary of Significant Accounting Policies - Additional Information (Details) $ in Thousands	3 Months Ended	9 Months Ended
	Sep. 30, 2016USD ($)	Sep. 30, 2016USD ($)
Accounting Policies [Abstract]
One-time charge related to distribution fees	$ 7,400	$ 7,435
Remaining balance of non-refundable distribution fee prepayment	$ 600	$ 600

Fair Value Measurements - Finan

Fair Value Measurements - Financial Assets and Liabilities Measured at Fair Value on Recurring Basis (Details) - USD ($) $ in Thousands		Sep. 30, 2016	Dec. 31, 2015
Assets:
Assets fair value		$ 69,116	$ 44,948
Liabilities:
Liabilities fair value		552	3,698
Money Market Funds
Assets:
Assets fair value	[1]		19,948
Certificate Of Deposits
Assets:
Assets fair value	[2]	69,116	25,000
Contingent Consideration | Shopmium Acquisition
Liabilities:
Liabilities fair value		552	1,407
Contingent Consideration | Eckim Acquisition
Liabilities:
Liabilities fair value	[3]		2,291
Level 1
Assets:
Assets fair value			19,948
Liabilities:
Liabilities fair value			2,291
Level 1 | Money Market Funds
Assets:
Assets fair value	[1]		19,948
Level 1 | Contingent Consideration | Eckim Acquisition
Liabilities:
Liabilities fair value	[3]		2,291
Level 2
Assets:
Assets fair value		69,116	25,000
Level 2 | Certificate Of Deposits
Assets:
Assets fair value	[2]	69,116	25,000
Level 3
Liabilities:
Liabilities fair value		552	1,407
Level 3 | Contingent Consideration | Shopmium Acquisition
Liabilities:
Liabilities fair value		$ 552	$ 1,407
[1]	Included in cash and cash equivalents
[2]	Included in short-term investments
[3]	Included in other current liabilities

Fair Value Measurements - Addit

Fair Value Measurements - Additional Information (Details) - USD ($)	3 Months Ended			9 Months Ended
	Sep. 30, 2016	Mar. 31, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Gains from reclassification of contingent liability	$ 100,000			$ 1,200,000
Transfers between fair value hierarchies	$ 0		$ 0	$ 0	$ 0
Eckim, LLC
Fair Value Assets And Liabilities Measured On Recurring And Nonrecurring Basis [Line Items]
Reclassification of contingent liability to stockholder's equity		$ 1,900,000
Business combination, shares issued period				Second quarter of 2016

Fair Value Measurements - Summa

Fair Value Measurements - Summary of Changes in Contingent Consideration (Details) - USD ($) $ in Thousands	3 Months Ended	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2016
Fair Value Liabilities Measured On Recurring Basis Unobservable Input Reconciliation [Line Items]
Balance at the beginning of period		$ 1,407
Change in fair value	$ 100	1,200
Balance as of September 30, 2016	552	552
Eckim, LLC | Level 1
Fair Value Liabilities Measured On Recurring Basis Unobservable Input Reconciliation [Line Items]
Balance at the beginning of period		2,291
Change in fair value		(348)
Settlement		(1,943)
Shopmium | Level 3
Fair Value Liabilities Measured On Recurring Basis Unobservable Input Reconciliation [Line Items]
Balance at the beginning of period	687	1,407
Change in fair value	(135)	(855)
Balance as of September 30, 2016	$ 552	$ 552

Allowance for Doubtful Accoun33

Allowance for Doubtful Accounts - Summary of Activity in Allowance for Doubtful Accounts (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Receivables [Abstract]
Balance at the beginning of period	$ 883	$ 245	$ 833	$ 408
Bad debt expense	86	81	237	46
Write-offs, net	(38)	(24)	(139)	(152)
Balance as of September30, 2016	$ 931	$ 302	$ 931	$ 302

Balance Sheet Components - Prop

Balance Sheet Components - Property and Equipment, Net (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Property Plant And Equipment [Line Items]
Property and equipment, Total	$ 65,953	$ 60,716
Accumulated depreciation and amortization	(47,912)	(39,124)
Projects in process	1,241	3,536
Property and equipment, net	19,282	25,128
Software
Property Plant And Equipment [Line Items]
Property and equipment, Total	32,656	33,139
Computer Equipment
Property Plant And Equipment [Line Items]
Property and equipment, Total	22,535	21,186
Leasehold Improvements
Property Plant And Equipment [Line Items]
Property and equipment, Total	8,390	4,721
Furniture and Fixtures
Property Plant And Equipment [Line Items]
Property and equipment, Total	$ 2,372	$ 1,670

Balance Sheet Components - Addi

Balance Sheet Components - Additional Information (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Property Plant And Equipment [Abstract]
Depreciation	$ 4.1	$ 3.3	$ 12	$ 9.6
Capitalized costs	0.3	0.3	0.4	1.1
Amortization expense	2.6	$ 2.4	7.9	$ 7
Unamortized costs	$ 3.4		$ 3.4		$ 11.1

Balance Sheet Components - Accr

Balance Sheet Components - Accrued Compensation and Benefits (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Payables And Accruals [Abstract]
Bonus	$ 3,825	$ 6,858
Commissions	1,943	3,645
Vacation	1,918	2,118
Payroll and related expenses	2,269	2,616
Accrued compensation and benefits	$ 9,955	$ 15,237

Balance Sheet Components - Othe

Balance Sheet Components - Other Current Liabilities (Details) - USD ($) $ in Thousands	Sep. 30, 2016	Dec. 31, 2015
Payables And Accruals [Abstract]
Distribution fees	$ 12,113	$ 8,349
Marketing expenses	1,853	3,336
Deferred rent, current	345	346
Legal and professional fees	335	745
Contingent consideration		2,291
Other	3,176	5,103
Other current liabilities	$ 17,822	$ 20,170

Intangible Assets - Additional

Intangible Assets - Additional Information (Details) $ in Millions	Aug. 03, 2016USD ($)Installmentshares	Sep. 30, 2016USD ($)	Sep. 30, 2015USD ($)	Sep. 30, 2016USD ($)	Sep. 30, 2015USD ($)
Intangible Assets [Line Items]
Amortization expense of intangible assets		$ 2.1	$ 0.8	$ 4.3	$ 2.3
Domain Names
Intangible Assets [Line Items]
Indefinite-Lived Intangible Assets (Excluding Goodwill)		0.4		$ 0.4
Service and Data Agreement
Intangible Assets [Line Items]
Service agreement contractual term	5 years 6 months
Additional service agreement contractual term for certain rights	4 years 6 months
Issuance of common stock for services | shares	3,000,000
Issuance of common stock for services, value	$ 39.6
Common stock issue description				the Company agreed to issue 3,000,000 shares of common stock, out of the 3,000,000 shares issued, 1,000,000 shares were issued within five business days of execution of the Agreement and 2,000,000 shares are held in an escrow and will be released in two equal installments, within 15 business days following the years ending December 31, 2017 and 2018.
Number of installments | Installment	2
Loss due to change in company's stock price		$ 0.2
Capitalized transaction costs	$ 0.1
Exclusivity Services And Data Agreement
Intangible Assets [Line Items]
Issuance of common stock for services | shares	1,000,000
Shares of common stock held in escrow | shares	2,000,000

Intangible Assets - Acquired In

Intangible Assets - Acquired Intangible Assets (Details) $ in Thousands	Aug. 03, 2016USD ($)
Acquired Finite Lived Intangible Assets [Line Items]
Total identifiable intangible assets, Amount	$ 39,676
Promotion Service Rights
Acquired Finite Lived Intangible Assets [Line Items]
Total identifiable intangible assets, Amount	$ 22,492
Total identifiable intangible assets, Estimated Useful Life (Years)	7 years 6 months
Media Service Rights
Acquired Finite Lived Intangible Assets [Line Items]
Total identifiable intangible assets, Amount	$ 6,383
Total identifiable intangible assets, Estimated Useful Life (Years)	5 years 9 months 18 days
Data Access Rights
Acquired Finite Lived Intangible Assets [Line Items]
Total identifiable intangible assets, Amount	$ 10,801
Total identifiable intangible assets, Estimated Useful Life (Years)	5 years 9 months 18 days

Intangible Assets - Intangible

Intangible Assets - Intangible Assets (Details) - USD ($) $ in Thousands	9 Months Ended	12 Months Ended
	Sep. 30, 2016	Dec. 31, 2015
Finite Lived Intangible Assets [Line Items]
Gross	$ 64,396	$ 24,795
Accumulated Amortization	(13,812)	(9,771)
Foreign Currency Translation	(144)	(144)
Net	$ 50,440	$ 14,880
Weighted Average Amortization Period (Years)	5 years 9 months 18 days	4 years
Promotion Service Rights
Finite Lived Intangible Assets [Line Items]
Gross	$ 22,492
Accumulated Amortization	(501)
Net	$ 21,991
Weighted Average Amortization Period (Years)	7 years 3 months 18 days
Data Access Rights
Finite Lived Intangible Assets [Line Items]
Gross	$ 10,801
Accumulated Amortization	(314)
Net	$ 10,487
Weighted Average Amortization Period (Years)	5 years 7 months 6 days
Developed Technologies
Finite Lived Intangible Assets [Line Items]
Gross	$ 7,460	$ 7,460
Accumulated Amortization	(2,768)	(1,709)
Foreign Currency Translation	(89)	(89)
Net	$ 4,603	$ 5,662
Weighted Average Amortization Period (Years)	3 years 7 months 6 days	4 years
Customer Relationships
Finite Lived Intangible Assets [Line Items]
Gross	$ 8,860	$ 8,860
Accumulated Amortization	(4,567)	(3,345)
Foreign Currency Translation	(36)	(36)
Net	$ 4,257	$ 5,479
Weighted Average Amortization Period (Years)	3 years 3 months 18 days	4 years
Domain Names
Finite Lived Intangible Assets [Line Items]
Gross	$ 5,948	$ 5,948
Accumulated Amortization	(3,900)	(3,419)
Foreign Currency Translation	(9)	(9)
Net	$ 2,039	$ 2,520
Weighted Average Amortization Period (Years)	2 years 4 months 24 days	3 years
Patents
Finite Lived Intangible Assets [Line Items]
Gross	$ 975	$ 1,050
Accumulated Amortization	(705)	(686)
Net	$ 270	$ 364
Weighted Average Amortization Period (Years)	5 years 10 months 24 days	6 years
Media Service Rights
Finite Lived Intangible Assets [Line Items]
Gross	$ 6,383
Accumulated Amortization	(185)
Net	$ 6,198
Weighted Average Amortization Period (Years)	5 years 7 months 6 days
Vendor Relationships
Finite Lived Intangible Assets [Line Items]
Gross	$ 890	$ 890
Accumulated Amortization	(612)	(445)
Net	$ 278	$ 445
Weighted Average Amortization Period (Years)	1 year 3 months 18 days	2 years
Registered Users
Finite Lived Intangible Assets [Line Items]
Gross	$ 420	$ 420
Accumulated Amortization	(92)	(18)
Foreign Currency Translation	(11)	(11)
Net	$ 317	$ 391
Weighted Average Amortization Period (Years)	3 years 7 months 6 days	4 years
Trade Names
Finite Lived Intangible Assets [Line Items]
Gross	$ 167	$ 167
Accumulated Amortization	(168)	(149)
Foreign Currency Translation	$ 1	1
Net		$ 19
Weighted Average Amortization Period (Years)		1 year

Intangible Assets - Estimated A

Intangible Assets - Estimated Amortization of Intangible Assets (Details) $ in Thousands	Sep. 30, 2016USD ($)
Goodwill And Intangible Assets Disclosure [Abstract]
2016, remaining three months	$ 2,452
2,017	9,696
2,018	9,419
2,019	8,330
2,020	6,908
2021 and beyond	13,282
Total estimated amortization expense	$ 50,087

Stock-Based Compensation - Summ

Stock-Based Compensation - Summary of Assumptions Used to Estimate the Fair Value of Stock Options and Employee Stock Purchase Plan (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Employee Stock Purchase Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected life (in years)	6 months	6 months	6 months	6 months
Risk-free interest rate	0.38%	0.08%	0.38%	0.08%
Volatility	74.00%	63.00%	74.00%	63.00%
Stock Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected life (in years)	6 years 29 days	6 years 29 days
Risk-free interest rate	1.22%	1.67%
Risk-free interest rate, minimum			0.68%	1.67%
Risk-free interest rate, maximum			1.34%	1.89%
Volatility	55.00%	60.00%
Volatility, minimum			55.00%	55.00%
Volatility, maximum			70.00%	60.00%
Stock Options | Minimum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected life (in years)			2 years 6 months	5 years 6 months
Stock Options | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected life (in years)			6 years 29 days	6 years 29 days

Stock-Based Compensation - Addi

Stock-Based Compensation - Additional Information (Details) - USD ($) $ / shares in Units, $ in Millions	Sep. 30, 2016	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted average grant date fair value		$ 6.87	$ 5.34	$ 5.25	$ 5.57
Maximum contribution of base compensation for employee stock purchase plan				15.00%
Offering period of employee stock purchase plan				6 months
Purchase price of common stock percentage of fair market value				85.00%
Issuance of common stock, stock purchase plan, shares	460,502
Shares available for issuance	1,539,498	1,539,498		1,539,498
Restricted Stock Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Fair value of options vested, total		$ 0.9	$ 0.8	$ 2.4	$ 3
Unrecognized stock based compensation, net of forfeitures	$ 43	43		$ 43
Unrecognized stock based compensation, amortized weighted average period				2 years 7 months 24 days
Stock Based Compensation Expense
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Unrecognized stock based compensation, net of forfeitures	52.2	52.2		$ 52.2
Stock Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Unrecognized stock based compensation, net of forfeitures	$ 9.2	$ 9.2		$ 9.2
Unrecognized stock based compensation, amortized weighted average period				2 years 8 months 16 days
Stock Options and Restricted Stock Units | Former Employee
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock-based compensation expense due to plan modification				$ 1

Stock-Based Compensation - Su44

Stock-Based Compensation - Summary of Stock Option and Restricted Stock Units Award Activity (Details) - USD ($) $ / shares in Units, $ in Thousands	9 Months Ended	12 Months Ended
	Sep. 30, 2016	Dec. 31, 2015
Shares Available for Grant
Beginning balance	2,889,301
Increase in shares authorized	3,279,811
Options granted	(2,197,432)
Options canceled or expired	581,550
RSUs granted	(2,778,817)
RSUs canceled or expired	1,423,989
Ending balance	3,198,402	2,889,301
Number of Shares
Beginning balance	8,469,666
Options granted	2,197,432
Options exercised	(1,898,237)
Options canceled or expired	(581,550)
Ending balance	8,187,311	8,469,666
Vested and expected to vest at the end of period	7,619,564
Vested and exercisable at the end of period	5,443,565
Weighted Average Exercise Price
Beginning balance	$ 7.62
Options granted	8.99
Options exercised	4.78
Options canceled or expired	8.98
Ending balance	8.55	$ 7.62
Vested and expected to vest at the end of period	8.33
Vested and exercisable at the end of period	$ 7.40
Weighted Average Remaining Contractual Term (Years) / Aggregate Intrinsic Value
Weighted Average Remaining Contractual Term (Years)	6 years 2 months 16 days	5 years 10 months 28 days
Vested and expected to vest at the end of period	6 years 15 days
Vested and exercisable at the end of period	4 years 11 months 16 days
Aggregate Intrinsic Value, Beginning balance	$ 19,231
Aggregate Intrinsic Value, Options exercised	11,935
Aggregate Intrinsic Value, Ending balance	50,249	$ 19,231
Vested and expected to vest at the end of period	48,236
Vested and exercisable at the end of period	$ 40,130
Restricted Stock Units, Number of Shares
RSUs granted	2,778,817
RSUs canceled or expired	(1,423,989)
Restricted Stock Units
Shares Available for Grant
RSUs granted	(2,778,817)
RSUs canceled or expired	1,423,989
Restricted Stock Units, Number of Shares
Beginning balance	6,786,446
RSUs granted	2,778,817
RSUs vested	(2,124,767)
RSUs canceled or expired	(1,423,989)
Ending balance	6,016,507	6,786,446
Weighted Average Grant Date Fair Value
Beginning Balance	$ 13.14
RSUs granted	10.34
RSUs vested	12.28
RSUs canceled or expired	12.04
Ending balance	$ 11.92	$ 13.14

Stock-Based Compensation - Sche

Stock-Based Compensation - Schedule of Stock Based Compensation Expense (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation	$ 6,728	$ 8,074	$ 21,647	$ 25,513
Cost of Revenues
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation	467	419	1,457	1,301
Sales and Marketing
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation	1,155	2,723	4,279	9,097
Research and Development
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation	1,837	2,411	5,728	7,460
General and Administrative
Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Line Items]
Stock-based compensation	$ 3,269	$ 2,521	$ 10,183	$ 7,655

Common Stock Repurchase Progr46

Common Stock Repurchase Program - Additional Information (Details) - USD ($)	3 Months Ended	9 Months Ended	12 Months Ended
	Sep. 30, 2016	Sep. 30, 2016	Feb. 29, 2016	Feb. 28, 2015
Share Repurchase Program
Common Stock Repurchases [Line Items]
Stock repurchased, amount	$ 0	$ 11,000,000	$ 31,300,000
Remaining amount available for future share repurchases			18,700,000
Stock repurchase program expiration month and year		2016-02
New Share Purchase Program
Common Stock Repurchases [Line Items]
Remaining amount available for future share repurchases	$ 46,900,000	$ 46,900,000
Stock repurchase program expiration month and year		2017-02
Maximum | Share Repurchase Program
Common Stock Repurchases [Line Items]
Repurchase of authorized common stock				$ 50,000,000
Maximum | Common Stock | Stock Repurchase Program through February 2017
Common Stock Repurchases [Line Items]
Repurchase of authorized common stock			$ 50,000,000

Income Taxes - Additional Infor

Income Taxes - Additional Information (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Income Tax Disclosure [Abstract]
Provision for (benefit from) income taxes	$ 79	$ (9)	$ 193	$ (388)

Net Loss Per Share - Schedule o

Net Loss Per Share - Schedule of Computation of Basic and Diluted Net Loss Per Share Attributable to Common Stockholders (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Earnings Per Share [Abstract]
Net loss	$ (11,312)	$ (9,818)	$ (23,013)	$ (23,161)
Weighted-average number of common shares used in computing net loss per share attributable to common stockholders, basic and diluted	84,732	82,831	83,484	83,335
Net loss per share attributable to common stockholders, basic and diluted	$ (0.13)	$ (0.12)	$ (0.28)	$ (0.28)

Net Loss Per Share - Schedule49

Net Loss Per Share - Schedule of Outstanding Common Equivalent Shares Excluded from Computation of Diluted Net Loss Per Share Attributable to Common Stockholders (Details) - shares shares in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Outstanding common equivalent shares	16,304	18,021	16,304	18,021
Stock Options and ESPP
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Outstanding common equivalent shares	8,287	8,846	8,287	8,846
Restricted Stock Units
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Outstanding common equivalent shares	6,017	7,160	6,017	7,160
Shares Held in Escrow
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Outstanding common equivalent shares	2,000		2,000

Commitments and Contingencies -

Commitments and Contingencies - Minimum Payments Under Non-Cancelable Operating and Capital Leases (Details) $ in Thousands	Sep. 30, 2016USD ($)
Operating Leases
2016, remaining three months	$ 953
2,017	4,289
2,018	4,029
2,019	4,088
2,020	1,989
2,021	656
2022 and thereafter	1,742
Total minimum payments	17,746
Capital Leases
2016, remaining three months	11
2,017	22
2,018	18
2,019	1
Total minimum payments	52
Less: Amount representing interest	2
Present value of capital lease obligations	50
Less: Current portion	26
Capital lease obligation, net of current portion	$ 24

Commitments and Contingencies51

Commitments and Contingencies - Additional Information (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Commitments And Contingencies [Line Items]
Non-cancelable operating lease agreements expiration			2024-12
Rent expense	$ 1.3	$ 0.8	$ 3.2	$ 2.3
Loss Contingency, Lawsuit Filing Date			On March 11, 2015, a putative stockholder class action lawsuit was filed against us, the members of our board of directors, certain of our executive officers and the underwriters of our IPO: Nguyen v. Coupons.com Incorporated, Case No. CGC-15-544654 (California Superior Court, San Francisco County). The complaint asserted claims under the Securities Act and sought unspecified damages and other relief on behalf of a putative class of persons and entities who purchased stock pursuant or traceable to the registration statement and prospectus for our IPO. Plaintiff Nguyen requested and obtained a dismissal without prejudice of his San Francisco action and filed another complaint with substantially the same allegations in the Santa Clara County Superior Court, Nguyen v. Coupons.com Incorporated, Case No. 1-15-CV-278777 (California Superior Court, Santa Clara County) (Mar. 30, 2015). Three other complaints with substantially the same allegations have also been filed: O’Donnell v. Coupons.com Incorporated, Case No. 1-15-CV-278399 (California Superior Court, Santa Clara County) (Mar. 20, 2015); So v. Coupons.com Incorporated, Case No. 1-15-CV-278774 (California Superior Court, Santa Clara County) (Mar. 30, 2015); and Silverberg v. Coupons.com Incorporated, Case No. 1-15-CV-278891 (California Superior Court, Santa Clara County) (Apr. 2, 2015). On May 7, 2015, the Santa Clara court consolidated the Nguyen, So and Silverberg actions with the O’Donnell action.
Marketing Arrangements
Commitments And Contingencies [Line Items]
Unconditional purchase obligations	$ 6.8		$ 6.8
Unconditional purchase obligations year			2,034
Unconditional purchase obligations term			20 years
Open Purchase Commitments
Commitments And Contingencies [Line Items]
Software license fees			$ 2.8
Ohio
Commitments And Contingencies [Line Items]
Non-cancelable operating lease agreements expiration			2024-06

Employee Benefit Plan - Additio

Employee Benefit Plan - Additional Information (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Defined Contribution Pension And Other Postretirement Plans Disclosure [Abstract]
Rate at which the company matches employee contribution			3.00%
Maximum contribution amount			$ 6,000
Defined contribution vesting period			4 years
Matching contribution expense	$ 300,000	$ 200,000	$ 1,400,000	$ 1,200,000