Exhibit (d)(4)
RECIPROCAL CONFIDENTIALITY AGREEMENT
THIS RECIPROCAL CONFIDENTIALITY AGREEMENT (hereinafter the “Agreement”) is made as of this 16thday of August 2018, between CafePress Inc., having its principal place of business at 11909 Shelbyville Road, Louisville, Kentucky 40243 (“CafePress”) and District Photo, Inc., having its principal place of business at 10501 Rhode Island Avenue, Beltsville, MD 20705 (“Company”).
WHEREAS, in connection with discussions between Company and CafePress concerning a potential transaction between the parties, each party (as the “Disclosing Party”) may find it necessary and desirable to disclose to the other party (as the “Recipient”) certain information which is proprietary and/or confidential to the Disclosing Party.
NOW,THEREFORE, in consideration of the disclosure of Confidential Information by each party and each party’s willingness to protect the Confidential Information of the other party it is hereby agreed as follows:
1. CONFIDENTIAL INFORMATION. For purposes of this Agreement, the term “Confidential Information” shall mean:
(a) Anynon-public information,know-how, data, program, software, process, method, procedure, protocol, design, drawing, diagram, formula, strategy, technology, algorithm, specification or work in progress, or other manufacturing, marketing, financial, business, technical or personnel information, as well as information pertaining to sales, suppliers, customers, employees, services, or business operations or plans, whether in oral, written, graphic, electronic or any other form, which is learned or disclosed in the course of the discussions and/or business dealings of the parties; and
(b) Any document or other communication which is marked “confidential” or is known or should be known by the Recipient to be confidential or of a proprietary nature and is learned or disclosed in the course of the discussions and/or business dealings of the parties.
Confidential Information may also include information of third parties to whom the Disclosing Party has an obligation to treat the information as confidential. The Disclosing Party will have the sole discretion to determine the information it will disclose under this Agreement. Confidential Information will remain the property of the Disclosing Party at all times.
| 2. | TREATMENT OF CONFIDENTIAL INFORMATION. |
(a) The Recipient will not at any time disclose the Disclosing Party’s Confidential Information to any person, or use the Disclosing Party’s Confidential Information for any purpose other than determining the feasibility of a business relationship between the parties. The Recipient shall only disclose the Disclosing Party’s Confidential Information to those of its employees and agents who have a need to know such information for the purpose described above, and who are under an obligation of confidentiality with respect to such information at least as restrictive as that set forth in this Agreement.
(b) The Recipient will use the same degree of care to protect the Disclosing Party’s Confidential Information as it uses to protect its own information of similar importance, but in no event less than reasonable care. The Recipient shall not reverse engineer, decompile or disassemble any equipment, software or other computer program disclosed to the Recipient under this Agreement.
(c) The Recipient shall not export the Disclosing Party’s Confidential Information without the Disclosing Party’s written consent, and then only in compliance with all applicable law, rules and regulations.