Exhibit 99.1
AdEx Media, Inc. Announces Record Revenue for
Second Quarter 2009 and Six Month Results
Mountain View, CA – [DATE], 2009- AdEx Media, Inc. (OTCBB:ADXM), a leading performance-driven, online marketing and distribution company, today announced results for the second fiscal quarter ended June 30, 2009.
The Company reported revenues for the second quarter of 2009 of $8,159,289, a 1,035% increase over revenues of $718,776 from the same quarter for 2008 and revenues for the six month period ending June 30, 2009 of $11,653,185 versus revenues of $1,409,329 for the same period last year.
Net loss for the quarter was $2,640,778, compared with a net loss of $661,877 in the same quarter for 2008. Net loss for the quarter included $318,054 in stock-based compensation, $989,834 in impairment charges of acquired intangible assets, $82,049 in amortization of acquired intangible assets, and $948,350 in non-cash deemed dividends related to the company’s recent financing through the sale of preferred stock and warrants.
Scott Rewick, Chief Executive Officer of AdEx commented, “We are obviously pleased with the strong revenue results we have posted in the first six months of this year and we will continue to leverage our proprietary marketing and technology platform.” Rewick further stated, “We have recently initiated expansion plans internationally and raised $2.3 million in new capital which will strengthen our merchant credit card processing capability and media buying power.”
A copy of the June 30, 2009 Balance Sheet and Statements of Operations for the quarters ended June 30, 2009 and 2008 are reproduced below. The Company’s financial statements for the period ended June 30, 2009, were filed on Form 10-Q with the Securities and Exchange Commission.
Corporate Milestones in the second quarter of 2009 included:
Corporate Milestones in the second quarter of 2009 included:
· | Posted record revenues for the quarter and six months |
· | Continued enhancements of AdExThink™, a real time, proprietary data-processing and decision-making technology platform, including improved server architecture and development of self optimizing landing page creation tool |
· | Expansion of internal and external offer product pipeline |
· | Continued expansion and diversification of affiliate network and in-house media buying infrastructure |
· | Continued development of new merchant account relationships |
· | Planned expansion internationally beginning with Canada and the UK |
· | Entry into additional distribution channels |
· | Closing of $2.34 million private placement of preferred stock and warrants |
The Company will host an investor conference call on Wednesday, August 26, 2009 at 2:00 PM Eastern Time to answer questions regarding the results for the three months ended June 30, 2009 reported in our Form 10-Q. US dialers: (877) 407-8031; International dialers (201) 689-8031. Interested parties may also listen via the Internet at www.investorcalendar.com. The call will be available for replay for 30 days by dialing (877) 660-6853 (US dialers); (201) 612-7415(International dialers), and entering the replay pass code 286 # and conference ID#331369 and on investorcalendar.com.
About AdEx Media, Inc.
AdEx Media, Inc. is an integrated Internet marketing and lead generation publisher and developer, manufacturer, and marketer of consumer products. AdEx both markets and distributes its own products, developed pursuant to strategic partnerships with manufacturers, and offers its third-party advertising customers a multi-channel Internet advertising network and diversified solutions for direct advertisers and agencies. AdEx's marketing platform provides a range of services including (i) search marketing, (ii) display marketing, (iii) lead generation, and (iv) affiliate marketing. AdEx currently sells its own suite of consumer products which include: (i) Overnight Genius(TM) -- a comprehensive computer learning course that enables users to master MS Windows, MS Office, eBay, and other software and online products and services; (ii) Rising Star Learning(TM) -- a math and language arts educational product for children; (iii) Debt Snap(TM) -- an audio seminar designed to help consumers manage their debt and restore credit standing; (iv) Lucky At Love(TM) -- a relationship strategy product; (v) EasyWhite Labs(TM) -- a teeth whitening product; (vi) Acai Alive(TM) -- a dietary supplement; (vii) RezQ(TM) -- a dietary supplement; and (viii) Tri-Cleanse(TM) -- a dietary supplement. The Company offers advertisers a compelling value proposition by offering true pay-per-performance pricing, commonly known as cost-per-action (CPA) or pay-per-action (PPA).For more information about AdEx Media, visit http://www.AdEx.com.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.
Investor Contact:
Boutcher&Boutcher
Aimee Boutcher
(973) 239-2878
ADEX MEDIA, INC. AND SUBSIDIARIES | |
CONDENSED CONSOLIDATED BALANCE SHEETS | |
(Unaudited) | |
| | | | | | |
| | June 30, | | | December 31, | |
| | 2009 | | | 2008 | |
| | | | | | |
ASSETS | | | | | | |
| | | | | | |
Current assets: | | | | | | |
Cash and cash equivalents | | $ | 2,567,287 | | | $ | 683,576 | |
Restricted cash | | | 100,000 | | | | - | |
Short-term investments | | | 569,280 | | | | 2,502,670 | |
Accounts receivable, net of allowance for doubtful accounts of $90,430 | | | | | |
and $19,737 | | | 1,179,546 | | | | 521,004 | |
Credit card processor holdbacks, net of reserves of $595,640 and $167,363 | | | 604,771 | | | | 300,493 | |
Inventory | | | 231,892 | | | | 57,087 | |
Prepaid expenses and other current assets | | | 340,863 | | | | 97,878 | |
Total current assets | | | 5,593,639 | | | | 4,162,708 | |
| | | | | | | | |
Property and equipment, net | | | 114,758 | | | | 43,606 | |
Intangible assets, net | | | 232,222 | | | | 1,367,330 | |
Goodwill | | | 8,448,789 | | | | 8,448,789 | |
| | | | | | | | |
Total assets | | $ | 14,389,408 | | | $ | 14,022,433 | |
| | | | | | | | |
LIABILITITIES AND STOCKHOLDERS' EQUITY | | | | | | | | |
| | | | | | | | |
Current liabilities: | | | | | | | | |
Accounts payable | | $ | 2,027,999 | | | $ | 929,807 | |
Accrued liabilities | | | 1,171,007 | | | | 593,907 | |
Warrant liability | | | 186,353 | | | | - | |
Deferred revenue | | | 119,641 | | | | 25,709 | |
Promissory notes | | | 253,778 | | | | 401,806 | |
Total current liabilities | | | 3,758,778 | | | | 1,951,229 | |
| | | | | | | | |
Promissory notes | | | - | | | | 150,000 | |
Deferred tax liability | | | 5,053 | | | | 404,817 | |
| | | | | | | | |
Total liabilities | | | 3,763,831 | | | | 2,506,046 | |
| | | | | | | | |
Commitments and Contingencies (Note 15) | | | | | | | | |
| | | | | | | | |
Stockholders' Equity: | | | | | | | | |
Preferred stock; $0.0001 par value; 10,000,000 shares authorized; | | | 195 | | | | - | |
1,951,337 shares issued and outstanding at June 30, 2009 for | | | | | | | | |
series A preferred stock and zero at December 31, 2008 | | | | | | | | |
Common stock, $0.0001 par value; 150,000,000 shares authorized, 31,756,245 | | | 3,166 | | | | 3,120 | |
and 31,202,347 shares issued and outstanding at June 30, 2009 and | | | | | | | | |
December 31, 2008, respectively | | | | | | | | |
Additional paid-in capital | | | 17,282,774 | | | | 13,808,966 | |
Accumulated deficit | | | (6,660,558 | ) | | | (2,295,699 | ) |
Total stockholders' equity | | | 10,625,577 | | | | 11,516,387 | |
| | | | | | | | |
Total liabilities and stockholders' equity | | $ | 14,389,408 | | | $ | 14,022,433 | |
The accompanying notes are integral part of these condensed consolidated financial statements.
ADEX MEDIA, INC. AND SUBSIDIARIES |
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS |
(Unaudited) |
| | | | | | | | | | | | |
| | For The Three Months Ended | | | For The Six Months Ended | |
| | June 30, | | | June 30, | | | June 30, | | | June 30, | |
| | 2009 | | | 2008 | | | 2009 | | | 2008 | |
| | | | | | | | | | | | |
Revenues: | | | | | | | | | | | | |
| | | | | | | | | | | | |
Marketing platform services - external offers | | $ | 2,825,000 | | | $ | 718,776 | | | $ | 5,337,500 | | | $ | 1,409,329 | |
Marketing platform services - internal offers | | | 5,334,289 | | | | - | | | | 6,315,685 | | | | - | |
Total revenues | | | 8,159,289 | | | | 718,776 | | | | 11,653,185 | | | | 1,409,329 | |
| | | | | | | | | | | | | | | | |
Cost of revenues: | | | | | | | | | | | | | | | | |
Marketing platform services - external offers | | | 2,216,407 | | | | 536,244 | | | | 4,320,300 | | | | 1,079,904 | |
Marketing platform services - internal offers | | | 1,506,669 | | | | - | | | | 1,907,325 | | | | - | |
Amortization of acquired product licenses | | | 23,333 | | | | - | | | | 58,333 | | | | - | |
Total cost of revenues | | | 3,746,409 | | | | 536,244 | | | | 6,285,958 | | | | 1,079,904 | |
| | | | | | | | | | | | | | | | |
Gross profit | | | 4,412,880 | | | | 182,532 | | | | 5,367,227 | | | | 329,425 | |
| | | | | | | | | | | | | | | | |
Operating expenses: | | | | | | | | | | | | | | | | |
Product development | | | - | | | | 35,250 | | | | - | | | | 35,250 | |
Sales and marketing | | | 4,726,346 | | | | 295,982 | | | | 6,712,082 | | | | 328,473 | |
General and administrative | | | 697,400 | | | | 542,713 | | | | 1,376,537 | | | | 551,208 | |
Amortization of intangible assets | | | 39,892 | | | | - | | | | 86,941 | | | | - | |
Impairment charges on intangible assets | | | 989,834 | | | | - | | | | 989,834 | | | | - | |
| | | | | | | | | | | | | | | | |
Total operating expenses | | | 6,453,472 | | | | 873,945 | | | | 9,165,394 | | | | 914,931 | |
| | | | | | | | | | | | | | | | |
Operating loss | | | (2,040,592 | ) | | | (691,413 | ) | | | (3,798,167 | ) | | | (585,506 | ) |
| | | | | | | | | | | | | | | | |
Other income and expense: | | | | | | | | | | | | | | | | |
Interest and other (expense) income, net | | | (14,576 | ) | | | 29,536 | | | | 432 | | | | 32,093 | |
Mark-to-market loss on warrant liability | | | (18,538 | ) | | | - | | | | (18,538 | ) | | | - | |
| | | | | | | | | | | | | | | | |
Loss before (benefit) provision for income taxes | | | (2,073,706 | ) | | | (661,877 | ) | | | (3,816,273 | ) | | | (553,413 | ) |
| | | | | | | | | | | | | | | | |
(Benefit) provision for income tax | | | (381,278 | ) | | | - | | | | (399,764 | ) | | | 800 | |
| | | | | | | | | | | | | | | | |
Net loss | | | (1,692,428 | ) | | | (661,877 | ) | | | (3,416,509 | ) | | | (554,213 | ) |
| | | | | | | | | | | | | | | | |
Deemed dividend to series A preferred stockholders | | | (948,350 | ) | | | - | | | | (948,350 | ) | | | - | |
| | | | | | | | | | | | | | | | |
Net loss attributable to common stockholders | | $ | (2,640,778 | ) | | $ | (661,877 | ) | | $ | (4,364,859 | ) | | $ | (554,213 | ) |
| | | | | | | | | | | | | | | | |
Loss per common share, basic and diluted | | $ | (0.08 | ) | | $ | (0.04 | ) | | $ | (0.14 | ) | | $ | (0.07 | ) |
| | | | | | | | | | | | | | | | |
Weighted average common shares used in computing | | | | | | | | | | | | | |
basic and diluted loss per common share | | | 31,640,212 | | | | 15,212,600 | | | | 31,534,267 | | | | 7,689,967 | |
The accompanying notes are integral part of these condensed consolidated financial statements.