We have not yet established an ongoing source of revenues sufficient to cover our operating costs and allow us to continue as a going concern. Our ability to continue as a going concern is dependent on us obtaining adequate capital to fund operating losses until we become profitable. If we are unable to obtain adequate capital, we could be forced to cease operations. There can be no assurance that we will operate at a profit or additional debt or equity financing will be available, or if available, can be obtained on satisfactory terms.
Our financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles applied on a consistent basis. The preparation of financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. On an on-going basis, management evaluates these estimates and assumptions, including but not limited to those related to revenue recognition and the impairment of long-lived assets, goodwill and other intangible assets. Management bases its estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
The Company recognizes revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements’ and No. 104, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.
Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped and title passes to customers. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon our delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales taxes. Amounts received in advance for subscription services, are deferred and recognized as revenue over the subscription term.
The most important metric by which we judge the Company’s performance now and in the near term is generating revenues on the top line and sales growth. Our current commitment to develop and deliver quality products means that, for the near future, bottom line profitability will be a poor indicator of our success.
Since investors are certain to be the primary, near term source of liquidity to support our development and marketing efforts, our liquidity will be driven by our ability to attract repeat investments from current shareholders and to find new ones. We are currently attracting investors as a result of our Form S-1 becoming effective on January 27, 2011. All investors must fully understand that an investment in our company is of high risk and they can lose their total invested capital.
Our primary marketing challenge for the coming twelve (12) months is to achieve market awareness from and through independent distributors to market our products (including CDs, DVDs, web downloads (MP3 format) and mobile and social networking applications) currently under development and anticipated to be completed for beta testing in the third quarter of 2012. Additionally, management is seeking new acquisitions to complement existing products.
Revenues
These forward-looking statements, pertaining to revenues, are based on our management’s current expectations and beliefs and involve numerous risks and uncertainties that could cause actual results to differ materially from expectations. You should not rely upon these forward-looking statements as predictions of future events because we cannot assure you that the events or circumstances reflected in these statements will be achieved or will occur. As our revenues commence, we plan to invest in marketing and sales by increasing the number of direct sales throughout our web portal to build brand awareness. We expect that in the future, marketing and sales expenses will increase in absolute dollars commencing in the third quarter of 2012. We do not expect our revenues to increase significantly until fourth quarter of 2012.
General and Administrative Expenses
We expect that general and administrative expenses associated with executive compensation will increase in the future. Although our current officers and directors have foregone full salary payments during the initial stages of the business development (anticipated to commence revenues in the fourth quarter of 2012), these expenses are anticipated to commence in the near future. In addition, we believe in the latter part of the 2012 fiscal year that the compensation packages required to attract the senior executives of the Company will require management to execute against its business plan which will increase our total expenses, including, but not limited to, general and administrative, legal, accounting, marketing and salaries.
Summary of Condensed Results of Operations
Any measurement and comparison of revenues and expenses from continuing operations should not be considered necessarily indicative or interpolated as the trend to forecast our future revenues and results of operations.
Results for the Three Months Ended February 29, 2012
Revenues. The Company’s revenues for the three months ended February 29, 2012 were $0. Additionally, the Company has not had any revenues from inception (June 2, 2008) to February 29, 2012.
Legal and Accounting Expenses.Legal and Accounting expenses for the three months ended February 29, 2012 were $2,500as compared to $2,100 for the three months ended February 28, 2011. These legal and accounting expenses were a direct result of professional fees associated with the company’s filings required by the Securities and Exchange Commission.
General and Administrative Expenses. General and administrative expenses for the three months ended February 29, 2012 were $2,950 as compared to $1,500 for the three months ended February 28, 2011. These expenses are normal and reoccurring for our Company as a development stage entity.
Consulting. Consulting expenses for the three months ended February 29, 2012 were $81,000 as compared to $0 for the three months ended February 28, 2011. The substantial increase $(81,000) in expenses for the period ended February 29, 2012 were a result of the company entering into the development phase of software applications for the internet and smart phone industries.
Net Loss. Net loss for the three months ended February 29, 2012 was $(196,550) as compared to $(3,600) for the three months ended February 28, 2011. The substantial increase of net loss $(192,950) was a result of a $100,000 impairment to asset values; an $81,000 expense for consultants entering into the company’s development stage of internet and smart phone applications and rent of $10,100.
Results for the Six Months Ended February 29, 2012
Revenues. The Company’s revenues for the six months ended February 29, 2012 were $0. Additionally, the Company has not had any revenues from inception (June 2, 2008) to February 29, 2012.
Legal and Accounting Expenses.Legal and Accounting expenses for the six months ended February 29, 2012 were $9,000as compared to $4,200 for the six months ended February 28, 2011. These legal and accounting expenses were a direct result of professional fees associated with the company’s filings required by the Securities and Exchange Commission.
General and Administrative Expenses. General and administrative expenses for the six months ended February 29, 2012 were $5,750as compared to $3,000for the six months ended February 28, 2011. These expenses are normal and reoccurring for our Company as a development stage entity.
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Consulting. Consulting expenses for the six months ended February 29, 2012 were $81,000 as compared to $0 for the six months ended February 28, 2011. The substantial increase $(81,000) in expenses for the period ended February 29, 2012 were a result of the company entering into the development phase of software applications for the internet and smart phone industries.
Net Loss. Net loss for the six months ended February 29, 2012 was $(209,850) as compared to $(7,200) for the six months ended February 28, 2011. The substantial increase of net loss $(202,650) was a result of a $100,000 impairment to asset values; an $81,000 expense for consultants entering into the company’s development stage of internet and smart phone applications and rent of $14,100.
Impact of Inflation
We believe that the rate of inflation has had negligible effect on our operations. We believe we can absorb most, if not all, increased non-controlled operating costs by increasing sales prices, whenever deemed necessary and by operating our Company in the most efficient manner possible.
Liquidity and Capital Resources
The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by advances from related parties, conversion of debt to common shares and the sale of common shares to related parties and others.
As of February 29, 2012, total current assets were $3,100.
As of February 29, 2012, total current liabilities were $12,750, which consisted of $11,071 for accrued expenses and $1,679 of loans from related parties. As of August 31, 2011, total current liabilities were $10,400, which consisted of $10,000 of accrued expenses and $400 of loans from related parties. We had net working capital deficit of $(9,650) as of February 29, 2012, compared to net working deficit capital of $(10,300) at August 31, 2011.
During the three months ended February 29, 2012, our operating activities used cash of $1,279.
Material Commitments
The Company does not have any material commitments as of February 29, 2012.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements or any anticipate entering into any off-balance arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.
Recent Accounting Pronouncements
The company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
We are not subject to risks related to foreign currency exchange rate fluctuations. Our functional currency is the United States dollar. We do not transact our business in other currencies. As a result, we are not subject to exposure from movements in foreign currency exchange rates. We do not use derivative financial instruments for speculative trading purposes.
Item 4. Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that the information required to be disclosed in the reports that we file under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our President and Treasurer, as appropriate, to allow timely decisions regarding required disclosures.
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In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can only provide reasonable assurance of achieving the desired control objectives, and in reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As required by SEC Rule 13a-15(b), we carried out an evaluation, under the supervision and with the participation of our management, including our President and Treasurer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of our first fiscal quarter covered by this report. Based on the foregoing, our President and Treasurer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.
There has been no change in our internal controls over financial reporting during our first fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.
PART II OTHER INFORMATION
Item 1. Legal Proceeding.
None.
Item 1A. Risk Factors.
There have been no material changes from the risk factors disclosed in our Annual Report on Form 10-K for the year ended August 31, 2011.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
On February 29, 2012, the company issued 4,300,000 common shares at $0.025 per share for a total of $107,500 to consultants and related parties. All 4,300,000 common shares were not registered under the Securities Act of 1933, as amended: under exemption contained in Section 4(2) of the Securities Act of 1933 and the shares issued bare a restrictive legend.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. (Removed and Reserved).
Item 5. Other Information.
None.
Item 6. Exhibits
(a) Exhibits
| |
Exhibit No. | Description |
| |
31.1 | Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer |
31.2 | Rule 13a-14(a)/15d-14(a) Certification of Principal Accounting and Financial Officer |
32.1 | Section 1350 Certification of Principal Executive Officer |
32.2 | Section 1350 Certification of Principal Accounting and Financial Officer |
101 * | XBRL data files of Financial Statements and Notes contained in this Quarterly Report on Form 10-Q. |
* In accordance with Regulation S-T, the Interactive Data Files in Exhibit 101 to the Quarterly Report on Form 10-Q shall be deemed “furnished” and not “filed.”
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| | |
| | FIRST LEVEL ENTERTAINMENT GROUP, INC. |
| | |
DATE: March 29, 2012 | By: | /s/ Russ Regan |
| | Russ Regan |
| | President and Principal Executive Officer, |
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