We have not yet established an ongoing source of revenues sufficient to cover our operating costs and allow us to continue as a going concern. Our ability to continue as a going concern is dependent on us obtaining adequate capital to fund operating losses until we become profitable. If we are unable to obtain adequate capital, we could be forced to cease operations. There can be no assurance that we will operate at a profit or additional debt or equity financing will be available, or if available, can be obtained on satisfactory terms.
Our financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles applied on a consistent basis. The preparation of financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. On an on-going basis, management evaluates these estimates and assumptions, including but not limited to those related to revenue recognition and the impairment of long-lived assets, goodwill and other intangible assets. Management bases its estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
The Company recognizes revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements’ and No. 104, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.
Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped and title passes to customers. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon our delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales taxes. Amounts received in advance for subscription services, are deferred and recognized as revenue over the subscription term.
The most important metric by which we judge the Company’s performance now and in the near term is generating revenues on the top line and sales growth. Our current commitment to develop and deliver quality products means that, for the near future, bottom line profitability will be a poor indicator of our success.
Since investors are certain to be the primary, near term source of liquidity to support our development and marketing efforts, our liquidity will be driven by our ability to attract repeat investments from current shareholders and to find new ones. All investors must fully understand that an investment in our company is of high risk and they can lose their total invested capital.
Our primary marketing challenge for the coming twelve (12) months is to implement and “go live” with our initial networking applications to achieve market awareness and acceptance. Additionally, we plan to market our children’s music library from and through independent distributors (including CDs, DVDs, web downloads (MP3 format) currently under development and anticipated to be completed for beta testing in the third quarter of 2012. Additionally, management is seeking new acquisitions to complement existing products.
Revenues
These forward-looking statements, pertaining to revenues, are based on our management’s current expectations and beliefs and involve numerous risks and uncertainties that could cause actual results to differ materially from expectations. You should not rely upon these forward-looking statements as predictions of future events because we cannot assure you that the events or circumstances reflected in these statements will be achieved or will occur. As our revenues commence, we plan to invest in marketing and sales by increasing the number of direct sales throughout our web portal to build brand awareness. We expect that in the future, marketing and sales expenses will increase in absolute dollars commencing in the third quarter of 2012. We do not expect our revenues to increase significantly until fourth quarter of 2012.
General and Administrative Expenses
We expect that general and administrative expenses associated with executive compensation will substantially increase in the future as our products commence their marketing potential. In addition, we believe in the latter part of the 2012 fiscal year that the compensation packages required to attract the senior executives of the Company will require management to execute against its business plan which will increase our total expenses, including, but not limited to, general and administrative, legal, accounting, marketing and compensation.
Summary of Condensed Results of Operations
Any measurement and comparison of revenues and expenses from continuing operations should not be considered necessarily indicative or interpolated as the trend to forecast our future revenues and results of operations.
Results for the Three Months Ended May 31, 2012
Revenues. The Company’s revenues for the three months ended May 31, 2012 were $0. Additionally, the Company has not had any revenues from inception (June 2, 2008) to May 31, 2012.
Legal and Accounting Expenses.Legal and Accounting expenses for the three months ended May 31, 2012 were $3,300 as compared to $1,600 for the three months ended May 31, 2011. These increase costs of legal and accounting expenses were a direct result of product development commencing an activity phase whereby additional expenses are required.
General and Administrative Expenses. General and administrative expenses for the three months ended May 31, 2012 were $6,305 as compared to $816 for the three months ended May 31, 2011. These expenses are normal and reoccurring for our Company as a development stage entity.
Consulting. Consulting expenses for the three months ended May 31, 2012 were $190,000 as compared to $2,000 for the three months ended May 31, 2011. The substantial increase of ($188,000) in expenses for the period ended May 31, 2012 were a direct result of product development commencing an activity phase whereby additional expenses are required.
Compensation. Compensation expense for the three (3) months ended May 31, 2012 was $124,500 as compared to $0 for the three (3) months ended May 31, 2011. These increase costs of $124,500 were a direct result of product development commencing an activity phase of development whereby additional management expenses are required.
Net Loss. Net loss for the three months ended May 31, 2012 was ($381,605) as compared to ($4,416) for the three months ended May 31, 2011. The substantial increase of net loss of $377,189 was a result of $57,500 impairment to asset values; an $188,000 expense for consultants entering into the company’s development stage of internet and mobile applications; commencement of management compensation of $124,500 and the balance of increase of net loss $11,605 is a result of the company’s development stage progress of its business plan.
Results for the Nine Months Ended May 31, 2012
Revenues. The Company’s revenues for the nine (9) months ended May 31, 2012 were $0. Additionally, the Company has not had any revenues from inception (June 2, 2008) to May 31, 2012.
Legal and Accounting Expenses.Legal and Accounting expenses for the nine (9) months ended May 31, 2012 were $12,300 as compared to $5,800 for the nine (9) months ended May 31, 2011. These increase costs of legal and accounting expenses were a direct result of product development commencing an activity phase whereby additional expenses are required.
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General and Administrative Expenses. General and administrative expenses for the nine (9) months ended May 31, 2012 were $12,055 as compared to $3,816 for the nine (9) months ended May 31, 2011. These expenses are normal and reoccurring for our Company as a development stage entity.
Consulting. Consulting expenses for the nine (9) months ended May 31, 2012 were $271,000 as compared to $2,000 for the nine (9) months ended May 31, 2011. The substantial increase of ($269,000) in expenses for the period ended May 31, 2012 were a direct result of product development commencing an activity phase whereby additional expenses are required.
Compensation. Compensation expense for the nine (9) months ended May 31, 2012 was $124,500 as compared to $0 for the nine (9) months ended May 31, 2011. These increase costs of $124,500 were a direct result of product development commencing an activity phase of development whereby additional management expenses are required.
Net Loss. Net loss for the nine (9) months ended May 31, 2012 was ($591,455) as compared to ($11,616) for the nine (9) months ended May 31, 2011. The substantial increase of net loss of $579,839 was a result of $157,500 impairment to asset values; and $269,000 expense for consultants entering into the company’s development stage of internet and mobile applications; commencement of management compensation of $124,500 and the balance of increase of net loss $28,839 is a result of the company’s development stage progress of its business plan.
Impact of Inflation
We believe that the rate of inflation has had negligible effect on our operations. We believe we can absorb most, if not all, increased non-controlled operating costs by increasing sales prices, whenever deemed necessary and by operating our Company in the most efficient manner possible.
Liquidity and Capital Resources
The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by advances from related parties, conversion of debt to common shares and the sale of common shares to related parties and others.
As of May 31, 2012, total current assets were $100.
As of May 31, 2012, total current liabilities were $29,355, which consisted of $26,821 for accrued expenses; $2,500 of accounts payable and $34 of loans from related parties. As of August 31, 2011, total current liabilities were $10,400, which consisted of $10,000 of accrued expenses and $400 of loans from related parties. We had net working capital deficit of ($29,255) as of May 31, 2012, compared to net working deficit capital of ($10,300) at August 31, 2011.
During the nine months ended May 31, 2012, our operating activities used cash of $35,134.
Material Commitments
The Company does not have any material commitments as of May 31, 2012.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements or any anticipate entering into any off-balance arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.
Recent Accounting Pronouncements
The company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
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Item 3. Quantitative and Qualitative Disclosures About Market Risk
We are not subject to risks related to foreign currency exchange rate fluctuations. Our functional currency is the United States dollar. We do not transact our business in other currencies. As a result, we are not subject to exposure from movements in foreign currency exchange rates. We do not use derivative financial instruments for speculative trading purposes.
Item 4. Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that the information required to be disclosed in the reports that we file under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our President and Treasurer, as appropriate, to allow timely decisions regarding required disclosures.
In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can only provide reasonable assurance of achieving the desired control objectives, and in reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As required by SEC Rule 13a-15(b), we carried out an evaluation, under the supervision and with the participation of our management, including our President and Treasurer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of our first fiscal quarter covered by this report. Based on the foregoing, our President and Treasurer concluded that our disclosure controls and procedures were effective at the reasonable assurance level.
There has been no change in our internal controls over financial reporting during our first fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.
PART II OTHER INFORMATION
Item 1. Legal Proceeding.
None.
Item 1A. Risk Factors.
There have been no material changes from the risk factors disclosed in our Annual Report on Form 10-K for the year ended August 31, 2011.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
During the three (3) months ended May 31, 2012, the Company issued 10,880,000 restricted common shares at $0.025 per share to consultants, officers and related parties for services rendered having a value of $272,000. All 10,880,000 common shares were and the shares issued bare a restrictive legend.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. Mine Safety Disclosures.
Not applicable.
Item 5. Other Information.
None.
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Item 6. Exhibits
(a) Exhibits
| |
Exhibit No. | Description |
| |
31.1 | Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer |
31.2 | Rule 13a-14(a)/15d-14(a) Certification of Principal Accounting and Financial Officer |
32.1 | Section 1350 Certification of Principal Executive Officer |
32.2 | Section 1350 Certification of Principal Accounting and Financial Officer |
101 * | XBRL data files of Financial Statements and Notes contained in this Quarterly Report on Form 10-Q. |
* In accordance with Regulation S-T, the Interactive Data Files in Exhibit 101 to the Quarterly Report on Form 10-Q shall be deemed “furnished” and not “filed.”
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| | |
| FIRST LEVEL ENTERTAINMENT GROUP, INC. |
| | |
DATE: June 21, 2012 | By: | /s/ Steve Adelstein |
| | Steve Adelstein |
| | Chief Executive Officer and Principal Executive Officer, |
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