in hotel auction monetization, as cost-per-click rates during the first quarter of 2022 were near or exceeded parity of 2019's comparable period, driven by continued strength in the U.S. and improving trends in Europe and the rest of the world, which enabled increased efficient marketing investment on performance channels, enhancing Tripadvisor’s 2022 hotel auction revenue growth.
Tripadvisor-branded display-based advertising revenue increased $10 million during the three months ended March 31, 2022, when compared to the same period in 2021, primarily driven by an increase in marketing spend from Tripadvisor’s advertisers in correlation with increasing consumer demand. While slower to recover than Tripadvisor-branded hotels revenue, Tripadvisor’s display and platform revenue increased by 71% during the three months ended March 31, 2022, when compared to the same period in 2021. In addition, and by means of also showing a comparison to a pre-COVID-19 timeframe, Tripadvisor-branded display and platform revenue for the three months ended March 31, 2022 was approximately 63% of 2019’s comparable period, an increase from approximately 37% of 2019’s comparable period during the three months ended March 31, 2021.
Experiences & Dining segment revenue increased $64 million during the three months ended March 31, 2022, when compared to the same period in 2021. Since the first quarter of 2020, this segment’s revenue has been negatively and materially impacted at varying levels by a significant reduction in consumer demand due to the COVID-19 pandemic, which has reduced consumer willingness to research, purchase, and consume travel activities. This negative impact has also been driven by a wide variety of government-instituted actions and restrictions around the globe aimed at limiting the spread of the virus, all of which have impacted consumer access to experience offerings and restaurants. For example, during the first quarter of 2021, restaurants in most of the European countries in which our Dining business operates were ordered to remain closed. However, during most of 2021, Tripadvisor’s Experiences & Dining segment’s financial results improved significantly, and this trend continued in the first quarter of 2022, as revenue in this segment increased by 229% during the three months ended March 31, 2022, when compared to the same period in 2021, driven by increases in both experiences and dining revenue, as a result of the growing travel demand recovery, driven by vaccine progress and various government restrictions being lifted.
Corporate and other revenue, which primarily includes rentals revenue, in addition to primarily click-based advertising and display-based advertising revenue from flights, cars, and cruise offerings on Tripadvisor websites and mobile apps, increased $3 million during the three months ended March 31, 2022, when compared to the same period in 2021. The increase during the three months ended March 31, 2022 was primarily due to the impact of growing consumer travel demand and increasing travel industry recovery on our business, as discussed above.
Operating expense. Operating expense increased $12 million for the three months ended March 31, 2022, compared to the same period in the prior year. The increase for the three months ended March 31, 2022 was primarily due to a $10 million increase in cost of revenue driven by increased direct costs from credit card payment and other revenue-related transaction costs in Tripadvisor’s Experiences & Dining segment in direct correlation with an increase in revenue, and to a lesser extent, an increase in contingent staff costs to help support business growth across all segments during the growing travel demand recovery.
Selling, general and administrative. Selling, general and administrative expense increased $73 million for the three months ended March 31, 2022, when compared to the same period in the prior year. The most significant driver of selling, general and administrative expense is selling and marketing costs, which consist of direct selling and marketing costs and indirect costs, such as personnel and overhead. Selling and marketing costs increased $69 million during the three months ended March 31, 2022, when compared to the same period in 2021, primarily due to an increase in Tripadvisor’s search engine marketing (“SEM”) and other online traffic acquisition spend, the majority of which was in the Experiences & Dining segment, in response to increasing consumer travel demand as travel activity restrictions ease and the travel industry recovers. General and administrative costs increased $5 million during the three months ended March 31, 2022, when compared to the same period in 2021, primarily due to an increase in personnel and overhead costs driven by additional headcount to help support business growth during the growing travel demand recovery.
Operating Income (Loss). Our consolidated operating losses improved $75 million during the three months ended March 31, 2022, when compared to the same period in the prior year. Operating income (losses) were impacted by the above explanations.