Tripadvisor-branded hotels revenue includes hotel meta revenue, primarily click-based advertising revenue, and hotel B2B revenue, which includes primarily subscription-based advertising and hotel sponsored placements revenue. For the three months ended March 31, 2023 and 2022, 69% and 71%, respectively, of Tripadvisor Core segment revenue was derived from Tripadvisor-branded hotels revenue. Tripadvisor-branded hotels revenue increased $33 million during the three months ended March 31, 2023, when compared to the same period in 2022. This increase was primarily driven by improved hotel meta revenue across all geographic markets, as well as improved hotel B2B revenue, primarily driven by increased consumer travel demand compared to the first quarter of 2022, which was negatively impacted by the COVID-19 Omicron variant. As consumer travel demand increased, Tripadvisor saw continued improvement in hotel meta monetization, as CPC rates increased when compared to the same quarter of 2022, which enabled increased efficient marketing investment on performance channels.
Tripadvisor-branded display-based advertising revenue increased $4 million during the three months ended March 31, 2023, when compared to the same period in 2022, primarily driven by an increase in marketing spend from Tripadvisor’s advertisers, in correlation with increased consumer travel demand.
Tripadvisor experiences and dining revenue includes intercompany (intersegment) revenue consisting of affiliate marketing commissions earned primarily from experience bookings and, to a lesser extent, restaurant reservation bookings, on Tripadvisor-branded websites and mobile apps fulfilled by Viator and TheFork, respectively, which are eliminated on a consolidated basis, in addition to external revenue generated from Tripadvisor’s restaurant service offerings. Tripadvisor experiences and dining revenue increased $13 million during the three months ended March 31, 2023, when compared to the same periods in 2022, primarily driven by marketing investment on performance channels to capture increased demand, conversion rate improvements and enhancements to Tripadvisor’s online user experience.
Other revenue includes alternative accommodation rentals revenue, in addition to primarily click-based advertising and display-based advertising revenue from cruise, flights and rental cars offerings on Tripadvisor websites and mobile apps. Other revenue increased $3 million during the three months ended March 31, 2023, when compared to the same period in 2022, primarily due to strong performance in Tripadvisor’s cruise category as the cruise industry continues to recover.
Viator revenue increased $59 million during the three months ended March 31, 2023, when compared to the same period in 2022, primarily driven by increased consumer demand for experiences across all geographies. Viator is also benefitting from a larger macro trend, or secular shift, as the large global market in which it operates continues to grow and migrate online from traditional offline sources. Tripadvisor estimates this segment's revenue growth rate was negatively impacted by foreign currency fluctuations of approximately 10% during the three months ended March 31, 2023 when compared to the same period in 2022.
TheFork segment revenue increased $9 million during the three months ended March 31, 2023, when compared to the same period in 2022, driven by increased consumer travel demand compared to the first quarter of 2022, which was negatively impacted by the COVID-19 Omicron variant. Tripadvisor estimates this segment's revenue growth rate was negatively impacted by foreign currency fluctuations of approximately 6% during the three months ended March 31, 2023 when compared to the same period in 2022.
Operating expense. Operating expense increased $20 million for the three months ended March 31, 2023, when compared to the same period in 2022, primarily due to an increase of $13 million in technology and content costs due to increased personnel and overhead costs resulting from additional headcount and contingent staff to support business growth related to the travel demand recovery during 2022, as well as an increase of $7 million in cost of revenue, the majority of which was due to increased direct costs from credit card payment processing fees and other revenue-related transaction costs in the Viator segment in direct correlation with an increase in revenue, as Viator serves as the merchant of record for the majority of its experience booking transactions.
Selling, general and administrative. Selling, general and administrative expense increased $87 million for the three months ended March 31, 2023, when compared to the same period in the prior year. The most significant driver of selling, general and administrative expense is selling and marketing costs, which consist of direct selling and marketing costs and indirect costs, such as personnel and overhead. Tripadvisor’s selling and marketing costs increased $77 million during the three months ended March 31, 2023, when compared to the same period in 2022, primarily due to an increase of