Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
Purple Innovation, Inc.
Alpine, Utah
We hereby consent to the incorporation by reference in the Prospectus constituting a part of this Registration Statement of our report dated March 15, 2018, relating to the financial statements of Purple Innovation, LLC, formerly known as WonderGel, LLC, appearing in the Company’s March 15, 2018 amended Form 8-K filing.
/s/ BDO USA, LLP
Salt Lake City, Utah
April 10, 2018
