Purple Innovation (PRPL)

Cash burn rate (est.)	Burn method: Change in cash		Burn method: Operating income		Burn method: FCF (opex + capex)
	Last Q	Avg 4Q	Last Q	Avg 4Q	Last Q	Avg 4Q
Cash on hand (at last report)	23.40 mm	23.40 mm	23.40 mm	23.40 mm	23.40 mm	23.40 mm
Cash burn (monthly)	3.00 k	267.25 k	15.60 mm	10.84 mm	(no burn)	1.96 mm
Cash used (since last report)	15.24 k	1.36 mm	79.29 mm	55.09 mm	n/a	9.94 mm
Cash remaining	23.38 mm	22.04 mm	-55.89 mm	-31.69 mm	n/a	13.46 mm
Runway (months of cash)	7794.6	82.5	-3.6	-2.9	n/a	6.9

Beta Read what these cash burn values mean

Financial data from company earnings reports.

Institutional ownership, Q3 2024

PRPL institutional ownership history Ownership history

90.6% owned by funds/institutions

13F holders	Current	Prev Q	Change
Total holders	91	87	+4.6%
Opened positions	15	21	-28.6%
Closed positions	11	8	+37.5%
Increased positions	26	21	+23.8%
Reduced positions	19	21	-9.5%

13F shares	Current	Prev Q	Change
Total value	87.28 bn	83.53 bn	+4.5%
Total shares	97.41 mm	97.24 mm	+0.2%
Total puts	43.20 k	39.60 k	+9.1%
Total calls	76.70 k	96.70 k	-20.7%
Total put/call ratio	0.6	0.4	+37.5%

Largest owners	Shares	Value	Change
Coliseum Capital Management	46.86 mm	$46.33 bn	0.0%
InnoHold	16.75 mm	$222.78 mm	0.0%
No Street GP	6.55 mm	$6.48 bn	-15.4%
FMR	5.26 mm	$5.20 bn	-11.2%
BlackRock	4.22 mm	$4.17 bn	NEW
Vanguard	2.97 mm	$2.93 bn	+1.8%
Stratos Wealth Partners	2.82 mm	$2.79 bn	0.0%
Wasatch Advisors	2.80 mm	$2.77 bn	+25.0%
Geode Capital Management	1.35 mm	$1.33 bn	+1.2%
STT State Street	1.20 mm	$1.18 bn	+0.5%

Largest transactions	Shares	Bought/sold	Change
BlackRock	4.22 mm	+4.22 mm	NEW
BLK BlackRock	0.00	-4.02 mm	EXIT
No Street GP	6.55 mm	-1.19 mm	-15.4%
Mizuho Securities Usa	734.61 k	+734.61 k	NEW
FMR	5.26 mm	-663.69 k	-11.2%
Wasatch Advisors	2.80 mm	+560.41 k	+25.0%
TFC Truist Financial	475.00 k	+475.00 k	NEW
Full Sail Capital	0.00	-116.03 k	EXIT
MS Morgan Stanley	310.61 k	+100.85 k	+48.1%
Diametric Capital	95.85 k	+95.85 k	NEW

Data from 13F filings, for the last complete 13F reporting period. For most recent data, click the ownership history button. Values as filed, not updated for current price. Long positions only.

Recent insider trades

PRPL insider ownership history Insider history

Date	Owner	Security	Transaction	Code	Indirect	10b5-1	$Price	#Shares	$Value	#Remaining
15 Nov 24	Douglas Scott Peterson	Class A Common Stock	Gift	Acquire G	Yes	No	0	23,028	0.00	3,233,959
15 Nov 24	Douglas Scott Peterson	Class A Common Stock	Gift	Dispose G	No	No	0	23,028	0.00	0
15 Nov 24	Douglas Scott Peterson	Class A Common Stock	Other	Acquire J	No	No	0	23,028	0.00	23,028
25 Oct 24	Jack Roddy	Class A Common Stock	Option exercise	Acquire M	No	No	0	2,177	0.00	46,787
25 Oct 24	Jack Roddy	RSU Class A Common Stock	Option exercise	Dispose M	No	No	0	2,177	0.00	0
9 Oct 24	Douglas Scott Peterson	Class A Common Stock	Gift	Acquire G	Yes	No	0	31,765	0.00	3,210,931
9 Oct 24	Douglas Scott Peterson	Class A Common Stock	Gift	Dispose G	No	No	0	31,765	0.00	0
28 Jun 24	Robert DeMartini	Class A Common Stock	Buy	Acquire P	No	No	1.0311	138,834	143.15 k	663,669
27 Jun 24	Robert DeMartini	Class A Common Stock	Buy	Acquire P	No	No	1.0118	10,105	10.22 k	524,835
26 Jun 24	Robert DeMartini	Class A Common Stock	Buy	Acquire P	No	No	0	51,061	0.00	514,730

Data from 3, 4 and 5 filings. Values as filed, not updated for current price.

News

From Benzinga Pro

Purple Innovation Expects FY24 Revenue Of $486M-$488M (Prior $490M-$510M) Vs $489.56M Est

13 Jan 25

Expects full year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million

Press releases

From Benzinga Pro

Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR Conference

13 Jan 25

Expects full year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million Expects positive cash flow and adjusted EBITDA in the fourth quarter LEHI, Utah, Jan. 13, 2025 /PRNewswire/