| FORM 4 |
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940 |
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| Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b). | |||||||||||||||||
1. Name and Address of Reporting Person*
(Street)
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2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ] |
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
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3. Date of Earliest Transaction
(Month/Day/Year) 10/09/2024 | ||||||||||||||||||||||||||
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4. If Amendment, Date of Original Filed
(Month/Day/Year) |
6. Individual or Joint/Group Filing (Check Applicable Line)
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| Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned | ||||||||||
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| 1. Title of Security (Instr. 3) | 2. Transaction Date (Month/Day/Year) | 2A. Deemed Execution Date, if any (Month/Day/Year) | 3. Transaction Code (Instr. 8) | 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) | 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) | 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) | 7. Nature of Indirect Beneficial Ownership (Instr. 4) | |||
| Code | V | Amount | (A) or (D) | Price | ||||||
| Class A Common Stock | 10/09/2024 | G | 31,765 | D | $0 | 0 | D(1) | |||
| Class A Common Stock | 10/09/2024 | G | 31,765 | A | $0 | 3,210,931 | I(1)(3) | Scott and Christina Peterson 101 Trust(4) | ||
| Class A Common Stock | 11/15/2024 | J(2) | 23,028 | A | $0 | 23,028 | D(2) | |||
| Class A Common Stock | 11/15/2024 | G | 23,028 | D | $0 | 0 | D(2) | |||
| Class A Common Stock | 11/15/2024 | G | 23,028 | A | $0 | 3,233,959 | I(2)(3) | Scott and Christina Peterson 101 Trust(4) | ||
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities) | |||||||||||||||
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| 1. Title of Derivative Security (Instr. 3) | 2. Conversion or Exercise Price of Derivative Security | 3. Transaction Date (Month/Day/Year) | 3A. Deemed Execution Date, if any (Month/Day/Year) | 4. Transaction Code (Instr. 8) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) | 6. Date Exercisable and Expiration Date (Month/Day/Year) | 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) | 8. Price of Derivative Security (Instr. 5) | 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) | 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) | 11. Nature of Indirect Beneficial Ownership (Instr. 4) | ||||
| Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | ||||||||
| Explanation of Responses: |
| 1. On October 9, 2024, the reporting person transferred 31,765 shares of Class A Common Stock to the Scott and Christina Peterson 101 Trust for no consideration. |
| 2. November 15, 2024, pro rata distributions from Black Oak-Intellibed-Senior Debt Fund, LLC, Black Oak Fund3, LLC and Black Oak Alpha Equity Funds, LLC (the "Black Oak Entities") of 23,028 shares of Class A Common Stock to the reporting person. The reporting person is a non-managing member of each of the Black Oak Entities. On the same day the reporting person transferred those shares to the Scott and Christina Peterson 101 Trust for no consideration. |
| 3. Due to an administrative error, the Form 3 filed for the reporting person on June 16, 2023, inadvertently understated the number of shares of Class A Common Stock beneficially owned by the reporting person in the Scott and Christina Peterson 101 Trust as of that date by 1 share. Such share was also omitted from three Form 4s filed by the reporting person after his original Form 3 was filed. This error has been corrected on this Form 4. |
| 4. Mr. Peterson is the Grantor of the Scott and Christina Peterson 101 Trust and has investment control over and may be considered the beneficial owner of all stock owned by the Scott and Christina Peterson 101 Trust. |
| /s/ Tricia McDermott, Attorney-in-Fact | 02/03/2025 | |
| ** Signature of Reporting Person | Date | |
| Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. | ||
| * If the form is filed by more than one reporting person, see Instruction 4 (b)(v). | ||
| ** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a). | ||
| Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure. | ||
| Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number. | ||
