| Cover | Dec. 04, 2023 |
| Cover [Abstract] | |
| Document Type | 8-K |
| Amendment Flag | false |
| Document Period End Date | Dec. 04, 2023 |
| Entity File Number | 001-37523 |
| Entity Registrant Name | Purple Innovation, Inc. |
| Entity Central Index Key | 0001643953 |
| Entity Tax Identification Number | 47-4078206 |
| Entity Incorporation, State or Country Code | DE |
| Entity Address, Address Line One | 4100 North Chapel Ridge Rd. |
| Entity Address, Address Line Two | Suite 200 |
| Entity Address, City or Town | Lehi |
| Entity Address, State or Province | UT |
| Entity Address, Postal Zip Code | 84043 |
| City Area Code | 801 |
| Local Phone Number | 756-2600 |
| Written Communications | false |
| Soliciting Material | false |
| Pre-commencement Tender Offer | false |
| Pre-commencement Issuer Tender Offer | false |
| Title of 12(b) Security | Class A Common Stock, par value $0.0001 per share |
| Trading Symbol | PRPL |
| Security Exchange Name | NASDAQ |
| Entity Emerging Growth Company | false |
