MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
You should read the following discussion and analysis of our financial condition and results of operations in conjunction with the section entitled “Selected Consolidated Historical Financial Data,” and our consolidated financial statements and the related notes included elsewhere in this prospectus. This discussion contains forward-looking statements and involves numerous risks and uncertainties, including, but not limited to, those described in the “Risk Factors” section of this prospectus. Actual results could differ materially from those contained in any forward-looking statements.
We define (i) the Successor period year ended December 31, 2017 as the “Successor 2017 Period,” (ii) the Predecessor period from January 1 to February 23, 2016 as the “Predecessor 2016 Stub Period,” (iii) the Successor period from February 24 to December 31, 2016 as the “Successor 2016 Period” and (iv) the Predecessor year ended December 31, 2015 as the “Predecessor 2015 Period.”
Overview
We are the leading online recruitment platform in Russia and the CIS region and focus on connecting job seekers with employers. We offer potential employers and recruiters paid access to our extensive CV database and job postings platform. We also provide both job seekers and employers with a broad range of HR VAS. Our brand and the strength of our platform allow us to generate significant traffic, over 88% of which was free for us as of December 31, 2017 according to our internal data, and we were the third most visited job and employment website globally as of December 31, 2017, according to the latest available data from SimilarWeb. Our CV database contained 19.2 million, 23.0 million and 27.4 million CVs as of December 31, 2015, 2016 and 2017, respectively, and our platform hosted a daily average of more than 304,000, 363,000 and 416,000 job postings in the years ended December 31, 2015, 2016 and 2017, respectively. For the years ended December 31, 2015, 2016 and 2017, our platform averaged 16.3 million, 16.7 million and 17.8 million unique visitors per month, respectively, according to LiveInternet.
Our user base consists primarily of job seekers who use our products and services to discover new career opportunities. The majority of the services we provide to job seekers are free. Our customer base consists primarily of businesses using our CV database and job posting service to fill vacancies inside their organizations.
We were founded in 2000 and have successfully established a strong, trusted brand and the leading market position, which have enabled us to achieve significant growth in recent years. We had more than 186,000 paying customers on our platform for the year ended December 31, 2017. We have a highly diversified customer base, representing the majority of the industries active in the Russian economy.
Our total revenue wasP3,104 million,P453 million,P3,287 million,P3,740 million andP4,734 million in the Predecessor 2015 Period, the Predecessor 2016 Stub Period, the Successor 2016 Period, thepro forma year ended December 31, 2016 and the Successor 2017 Period, respectively. During the same periods, our net income (loss) wasP1,276 million,P133 million,P(56) million,P(29) million, andP464 million, respectively. In addition to our growth, we have consistently maintained strong profitability and high cash conversion.
Segments
For management purposes, we are organized into operating segments based on the geography of our operations. Our operating segments are “Russia,” “Belarus,” “Kazakhstan,” “Estonia, Latvia and Lithuania,” “Ukraine” and “Azerbaijan.” We divested the business through which we historically conducted operations in Estonia, Latvia and Lithuania in March 2017, and we have agreed on high level terms to divest the business through which we conduct operations in Ukraine. As each operating segment, other than Russia, individually comprises less than 10% of revenue, we combine all segments other than Russia into “Other segments” in our financial statements and elsewhere in this prospectus. In addition, when reviewing our Russia segment, we disaggregate the revenue
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