BUSINESS
Overview
We are the leading online recruitment platform in Russia and the CIS region and focus on connecting job seekers with employers. We offer potential employers and recruiters paid access to our extensive CV database and job postings platform. We also provide job seekers and employers with a value added services portfolio centered around their recruitment needs. Our brand and the strength of our platform allow us to generate significant traffic, over 86% of which was free for us as of November, 2018 according to our internal data, and we were the third most visited job and employment website globally as of January 1, 2019, according to the latest available data from SimilarWeb. Our CV database contained 22.1 million, 26.4 million and 36.2 million total CVs (excluding Ukraine) as of December 31, 2016, 2017 and 2018, respectively, the growth partially due to our acquisition of Job.ru in January 2018, and our platform hosted a daily average of more than 344,000, 398,000 and 559,000 job postings (excluding Ukraine) in the years ended December 31, 2016, 2017 and 2018, respectively. For the years ended December 31, 2016, 2017 and 2018, our platform averaged 16.7 million, 17.5 million and 20.0 million unique visitors per month, respectively, according to LiveInternet.
Our user base consists primarily of job seekers who use our products and services to discover new career opportunities. The majority of the services we provide to job seekers are free. Our customer base consists primarily of businesses using our CV database and job posting service to fill vacancies inside their organizations.
The quality and quantity of CVs in our database attract an increasing number of customers, which leads to more job seekers turning to us as their primary recruitment and related services provider, creating a powerful network effect that has allowed us to continuously solidify our market leadership and increase the gap between us and our competitors.
Our portfolio of recruitment-centric VAS is designed to improve the customer experience, increase the effectiveness of the recruitment process for our customer base and enable us to penetrate each link of the recruitment value chain beginning with sourcing, to engaging, pre-selecting, interviewing and then onboarding the selected candidates. We are working to further integrate our VAS features into our core products in order to enhance efficiency throughout the overall recruitment process, which we believe will increase the value proposition of our services and improve retention rates and average revenue per customer.
We were founded in 2000 and have successfully established a strong, trusted brand and the leading market position, which have enabled us to achieve significant growth in recent years. We had approximately 253,000 paying customers on our platform for the year ended December 31, 2018. We have a highly diversified customer base, representing the majority of the industries active in the Russian economy. Our brand awareness is one of the highest among the Russian online recruitment players, according to Socis MR Rus, which, coupled with a nationwide sales force and broad customer reach, creates barriers for new entrants to our markets.
We engage with job seekers and employers via our desktop sites, mobile sites and mobile applications. Since launch, our mobile applications had been downloaded 15.3 million times cumulatively as of December 31, 2018, and our mobile platforms currently account for the majority of our traffic. Our scalable technology platform utilizes an increasingly clear and simple user interface enhanced by our search engine, which is powered by AI and machine learning algorithms.
Our total revenue wasP3,104 million,P453 million,P3,287 million,P3,740 million,P4,733 million andP6,118 million for the Predecessor 2015 Period, the Predecessor 2016 Stub Period, the Successor 2016 Period, thepro forma year ended December 31, 2016, the Successor 2017 Period and the Successor 2018 Period, respectively. During the same periods, our net income (loss) wasP1,276 million,P133 million,P(56) million,P(29) million,P463 million andP1,033 million, respectively. In addition to our growth, we have consistently maintained strong profitability.
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