Greenhaven Road Investment Management Form 4 Purple Innovation / Scott Stewart Miller ownership change

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Greenhaven Road Investment Management, L.P.

(Last) (First) (Middle)

C/O ROYCE & ASSOCIATES LLC

8 SOUND SHORE DRIVE, SUITE 190

(Street)

GREENWICH CT 06830

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Purple Innovation, Inc. [ PRPL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

Director	X	10% Owner
Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/05/2018

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

	Form filed by One Reporting Person
X	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock ($0.0001 par value)	02/05/2018		S		100	D	$10.2(2)	774,100	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/05/2018		P		400	A	$10.75	774,500	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/06/2018		S		21,425	D	$11.3926(3)	753,075	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/07/2018		S		53,734	D	$11.0174(4)	699,341	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/08/2018		S		100	D	$11.6	699,241	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/09/2018		S		22,338	D	$11.3369(5)	676,903	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/12/2018		S		3,900	D	$10.8583(6)	673,003	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/13/2018		S		32,100	D	$10.9466(7)	640,903	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/14/2018		S		40,992	D	$10.9024(8)	599,911	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/14/2018		P		89	A	$10.9399	600,000	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/16/2018		S		2,871	D	$10.9471(9)	579,129	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/20/2018		S		12,810	D	$11.046(10)	584,319	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/21/2018		S		22,915	D	$10.9052(11)	561,404	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/22/2018		S		153	D	$10.9377(12)	561,251	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/23/2018		S		1,680	D	$11.1846(13)	559,571	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/26/2018		S		12,162	D	$10.8124(14)	547,409	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/27/2018		S		800	D	$10.8015(15)	546,609	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	02/28/2018		S		61,742	D	$10.8632	484,867	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/01/2018		S		5,090	D	$10.851	479,777	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/02/2018		S		52,408	D	$10.7593	427,369	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/05/2018		S		3,805	D	$10.75	423,564	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/06/2018		S		531	D	$10.75	423,033	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/07/2018		S		14,207	D	$10.5222	408,826	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/08/2018		S		772	D	$10.4(16)	408,054	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/09/2018		S		5,314	D	$10.5	402,740	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Common Stock ($0.0001 par value)	03/12/2018		S		5,000	D	$10.6237(17)	397,740	I	By: Greenhaven Road Capital Fund 1, L.P.(1)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Warrant (right to buy)(18)	$11.5	02/15/2018		P		1,000		(19)	08/13/2020	Common Stock ($0.0001 par value)	500	$1.03(20)	2,000,400	I	By: Greenhaven Road Capital Fund 1, L.P.(1)
Warrant (right to buy)(18)	$11.5	03/02/2018		P		50,000		(19)	08/13/2020	Common Stock ($0.0001 par value)	25,000	$0.97(20)	2,050,400	I	By: Greenhaven Road Capital Fund 1, L.P.(1)

1. Name and Address of Reporting Person^*

Greenhaven Road Investment Management, L.P.

(Last) (First) (Middle)

C/O ROYCE & ASSOCIATES LLC

8 SOUND SHORE DRIVE, SUITE 190

(Street)

GREENWICH CT 06830

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

MVM Funds LLC

(Last) (First) (Middle)

C/O ROYCE & ASSOCIATES LLC

8 SOUND SHORE DRIVE, SUITE 190

(Street)

GREENWICH CT 06830

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

Greenhaven Road Capital Fund 1, L.P.

(Last) (First) (Middle)

C/O ROYCE & ASSOCIATES LLC

8 SOUND SHORE DRIVE, SUITE 190

(Street)

GREENWICH CT 06830

(City) (State) (Zip)

1. Name and Address of Reporting Person^*

Miller Scott Stewart

(Last) (First) (Middle)

C/O ROYCE & ASSOCIATES LLC

8 SOUND SHORE DRIVE, SUITE 190

(Street)

GREENWICH CT 06830

(City) (State) (Zip)

Explanation of Responses:

1. Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.

2. All prices reported herein are exclusive of brokerage commissions.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.30 to $11.9301, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (3) through (17) of this Form 4.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.42, inclusive.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.00 to $11.60, inclusive.

6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.84 to $10.90, inclusive.

7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.89 to $11.15, inclusive.

8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.9005 to $10.92, inclusive.

9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.60 to $11.01, inclusive.

10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.85 to $11.1511, inclusive.

11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.90 to $11.01, inclusive.

12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.91 to $10.99, inclusive.

13. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.92 to $11.27, inclusive.

14. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.75 to $11.20, inclusive.

15. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.80 to $10.81, inclusive.

16. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.40 to $10.4001, inclusive.

17. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.62 to $10.65, inclusive.

18. Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.

19. Exercisable into shares of Common Stock at any time at the option of Fund 1.

20. Price shown is for one Warrant to purchase one-half of a share of Common Stock.

	/s/ Scott Miller, for himself and as the Managing Member of the General Partner (for itself and on behalf of Fund 1 and the Investment Manager)	07/10/2018
	** Signature of Reporting Person	Date
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