“Party” has the meaning as set forth in the preamble of this Agreement and “Parties” has the meaning as set forth in the preamble of this Agreement.
“Representatives” means, with respect to a Person, the directors, officers, managers, employees, advisors, agents, consultants, attorneys, accountants, investment bankers or other representatives of such Person.
“Term” has the meaning as set forth in Section 4.1.
“Use” means use, practice, reproduce, distribute, perform, display, make, have made, sell, offer to sell, have sold, import, provide, otherwise exploit and commercialize, conduct research and development and to prepare developments, modifications, derivative works or improvements, including in each case to exploit and otherwise commercialize products and services thereunder subject to all applicable laws and regulations, including privacy regulations.
ARTICLE 2
LICENSE GRANT
2.1 License Grant. Subject to the terms of this Agreement and the Purchase Agreement, Licensor hereby grants to Licensee and its Affiliates an exclusive, irrevocable (except for breach of this Agreement), worldwide, sublicensable, non-transferable (except as permitted by Section 7.1), license to Use the Licensed Intellectual Property during the Term. Any software included in Licensed Intellectual Property shall be provided to Licensee in a format as mutually agreed to by the Parties.
2.2 Improvements. The license in Section 2.1 covers only Licensed Intellectual Property in existence as of the applicable Effective Date. All Improvements to Licensed Intellectual Property that are created, developed or invented by a Party after the applicable Effective Date shall, as between the Parties, be solely and exclusively owned by the Party creating, developing or inventing such Improvement, provided that if Licensor creates an Improvement, the Improvement shall, upon creation, be deemed Licensed Intellectual Property under this Agreement and promptly provided to Licensee. Licensee shall not own any of the Licensed Intellectual Property, except as expressly provided herein. Licensee may freely assign or license such Improvements created by Licensee but shall not have the right to assign the original underlying Licensed Intellectual Property (except as provided herein) and shall only have the right to sublicense the Licensed Intellectual Property as expressly set forth herein. Notwithstanding the foregoing, any and all Improvements made by or for either Party concerning Licensed Trademarks shall be (i) automatically deemed Licensed Intellectual Property and (ii) owned by Licensor.
2.3 Reservation of Rights. All rights not expressly granted by Licensor hereunder are reserved by Licensor. Without limiting the generality of the foregoing, the Parties expressly acknowledge that nothing contained herein shall be construed or interpreted as a grant, by implication or otherwise, of any licenses other than the licenses expressly set forth in this Article 2.
2.4 Maintenance and Support. Licensor is not required under this Agreement to provide Licensee with any maintenance, support, enforcement, or other services in connection with any Licensed Intellectual Property.
2.5 Prosecution and Maintenance. Licensee shall be solely responsible for protecting, enforcing, and maintaining the Licensed Intellectual Property during the Term, including filing and prosecution of all applications for registration, renewal, maintenance, and enforcing the Licensed Intellectual Property against any third party, at Licensee’s sole cost and expense. Licensor shall provide
2