Brandon Nispel: What about from a public company? comparable perspective? Who do you view as your closest peers that are public already?
Romil Bahl: Yeah, look, it’s, it turned out to be a rather difficult question to answer, right. There are some slides in the back here that that, you know, our friends the bankers helped. And then maybe I’ll just point to them. There was the, quote, pure play IoT guys there on the left, as you can see, and then the communication SAS guys on the right. After looking at the IoT type players, because some of them have hardware and other you know, characteristics, which of course, we don’t, really the right side, which is, you know, shadid was was where we ended up kind of feeling, or, you know, I mean, like, I think somebody’s called us the Twilio of IoT pretty early on in our process. And I think that’s largely undeserved today for us. But at the same token, it captures our aspiration set pretty darn well, you know, Twilio started with a SMS text asset. And hit a, you know, gold seam with two factor authentication. And all the other ways text is us. And I’ve really built a nice business. We’re starting with an IoT conductivity asset 44, back end integrations into cellular networks all over the world, through which I can get to 600 other carriers and connect you in 190 countries in the world. And you can come to one screen, right, as opposed to dealing with hundreds of potential carrier partners, satellite partners, unlicensed and Laura. So we think we’re brilliantly positioned again for the next 10 or 15 years as we become a truly connected planet.
Brandon Nispel: Well, let’s, let’s move to that a little bit more. Let’s talk about the marketplace, which gets you so excited. The key trends that define that marketplace, what’s the size of the market? And really your positioning in the market?
Romil Bahl: Well, let me answer the positioning real quickly, just because it’s the slide before and, and you know, depending on where your questions take us, there’s, there’s there’s even a real case study and so forth. That makes all this much, much more real. But you know, what we now say, of course, is what we do is deploy, manage and scale our customers IoT solution. So no matter what your IoT solution is, you could be a fleet management provider, you could be a remote patient monitoring. You know, provider, I’m actually at HHIMS. In Las Vegas, this week, connected health emerged as our largest vertical, over a third of our business last year as this 18 months of this pandemic is has just exploded. I mean, we’ve had more than 18 years of growth and acceleration and adoption and innovation and Healthcare over the last 18 months, and like I said, you know, fleet, telematics where IoT started was our largest. And now health is our largest and the industrial is coming. Asset monitoring is coming with 2530 35% caters over the next few years as these industries adopt IoT. And so we feel like, very uniquely positioned across connectivity solutions and analytics, we bring these partners to bear, we make the solution work. It’s not about doing everything ourselves. Obviously, the networks are virus, right, we bring world class network, so the horizons of the Vodafone’s of the world, to our customers. So some people think well, aren’t those your competition as well? And yeah, I mean, in a very narrow sense of who was a conductivity only one region only one carrier only type of business? Maybe there could be a competitive dynamic there. But frankly, very few times do we actually go head to head in those sorts of situations are in our value prop is the more complexity that we can simplify the better. So So now let’s talk about the market. Shorter, $400 billion, is where the last decade ended, 2020 are largely disappointing decade in the world of IoT, people thought we’d get to about 20 billion devices at the end of 2020. In 2015, that looked like just an utter complete, you know, dream that was not going to be fulfilled. But we got our act together. The second half of the last decade, we got our act together, we got up to about 12 billion devices, which is not bad. We’ve learned a lot. And companies like or position ourselves as the place to you can come and start. And really, you know, as I like to say, shorten your time to market with an effective solution from 18 to 24 months to 18 to 24 weeks, right? That’s the value proposition that we bring someone who wants to launch an IoT solution, digital transformation out to the edge, even if you’re just applying IoT to yourself. But what’s really staggering is the next decade, right? As we’ve figured things out, our PLCs. And our pilots are now behind us, we’ve learned some things, companies are now getting ready to go global companies now have strategies to make sure every product they manufacture is going to be connected, no matter where it goes in the world. If you ship to 30 4050 countries, you can see how the complexity just you know, grows. And so we’re positioned to help them do that. The 18 90% kegger through the 2025 is not bad. The 50% kegger from 2020 by 2030 will catch your eye. That’s 5g power, right? We believe that in the next three years, I’m not a hype guy, the next three years years, you know, 5g will be ripe for IoT, certainly by 2025. We’re gonna see a lot of deployments in IoT. But you know, we won’t take our customers there before, before it’s ready. So how does that manifest itself, that market is $7 trillion manifest itself and 75 billion IoT devices, and 16 billion consumer, and those 75 billion devices have to be connected. If they’re not connected. There’s no data flowing, there is no Internet of Things, right? About half of them. So today, short range is a very big part of the mix of the 12 billion today. But as 4g and 5g grow as satellite and unlicensed spectrum, and Laura has our bet there grows, we’ve, you know, our services aligned really well with this market, our conductivity as a service or conductivity, enablement services. And then of course, all our newer services, you know, the stuff we’ve just added over the last three years, which is now about a fourth of our business. That applies to all 75 billion devices, and powered by ECM and there’ll be Wi Fi and 5g. That’s the that’s the decade we’re excited about.