| • | | At launch, users of the MYX indoor cycle will have the ability to stream any BODi workout on the MYX touchscreen tablet, while using Myx’s patented heart-rate training technology for motivation and to maximize results. |
The BODi tier will be priced at an additional $19.95 per month on top of the current BOD membership.
The announcement of BODi follows Beachbody’s plans to go public via a three-way merger with Forest Road Acquisition Corp. (NYSE: FRX), a publicly traded special purpose acquisition company, and Myx Fitness Holdings, LLC (“Myx”), an at-home connected fitness platform featuring a stationary cycle plus accessories. Upon closing of the business combination transaction, the combined company will be renamed “The Beachbody Company” and will be the parent of three premium content and technology-driven businesses: Beachbody on Demand (“BOD”), Openfit and Myx. Following the business combination, the company will continue to strengthen its at-home fitness offerings, which include Myx updates such as the BODi integration and Openfit content being offered to existing and new connected fitness customers.
The transaction is expected to close in the second quarter of 2021 and the combined company will be listed on the NYSE under a new ticker symbol, “BODY.”
About The Beachbody Company Group, LLC
Headquartered in Santa Monica, Beachbody is a worldwide leader in health and fitness, with a 22-year track record of creating innovative content and powerful brands. With 2.6 million paid digital fitness subscribers across two platforms, a nationwide peer-support system of over 400,000 influencers and coaches as of December 2020, plus a premium portfolio of branded nutrition products, Beachbody is a leading holistic health and wellness company with over $1 billion in revenue projected in 2021. Beachbody, the parent company to the Beachbody On Demand platform and the fast-growing DTC platform Openfit, recently entered into a pending three-way merger agreement with Forest Road Acquisition Corp. (“FRX”), a publicly traded special purpose acquisition company, and Myx, an at-home connected fitness platform, that will make it a public company. For more information, please visit TheBeachbodyCompany.com.
About Myx Fitness Holdings, LLC
Myx delivers a revolutionary and personalized solution for its members to make connected fitness part of their daily lives. The brand’s cornerstone products, The MYX and The MYX Plus, offer professional-quality equipment at an affordable price, hundreds of on-demand classes, combined with expert coaching on a digital platform, designed to improve endurance, strength, mobility and flexibility. Using science-backed methods, Myx utilizes proprietary heart rate technology and cross-training, brought to life through positive coaching, to deliver lasting results. Myx is available starting at $1,299 with delivery nationwide in approximately one to three weeks depending on location and scheduling availability.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed transaction between Beachbody, Myx and FRX, including statements regarding the anticipated benefits of the transaction, the anticipated timing of the transaction, future financial condition and performance of The Beachbody Company and expected financial impacts of the transaction (including future revenue, pro forma equity value and cash balance), the satisfaction of closing conditions to the transaction and the concurrent PIPE transaction, the level of redemptions by FRX’s public stockholders and the products and markets and expected future performance and market opportunities of The Beachbody Company. These forward-looking statements generally are identified by the words “believe,”